Sport as a product and value creatorLaajuus (5 cr)
Course unit code: KH00BP56
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
Student is able to
- analyze special features of sport from a commercial perspective
- understand the logic of value creation of sport
- understand the value of economy of esteem in sport
Content
- Special features of sport
- Value creation and different types of values
- The economy of esteem