Study Guide

Materials

Power point presentation will be shared with the students during and after the webinar that will be recorded and upload in Itslearning platform.
The lesson will be in Zoom: https://turkuamk.zoom.us/j/65505229219

Teaching methods

The students implement their LinkedIn profile (fill out all the sessions of LinkedIn, find the related keywords, develop personal branding and develop a context strategy, expand the network, ask for recommendations and publish them). The students return the link to their LinkedIn profile latest 15th March 2025. It will be checked during the course.

Exam schedules

LinkedIn profiles will be submitted before the deadline. You have one chance to take into accounts the teacher´s suggestion to improve your profile.

Student workload

Webinar + individual tasks will require about 27 hours.
Here's a breakdown of 13 practical exercises students can do to improve their LinkedIn profile:
-Profile Picture: Take a professional-looking profile picture that represents your personal brand well.
-Headline Crafting: Write a catchy headline that showcases your expertise and interests.
-About Section: Craft a captivating summary that highlights your unique skills, experiences, and aspirations.
-Experience Section: Update your work and academic experiences with detailed descriptions and achievements.
-Skill Endorsements and Recommendations: Request endorsements for your skills and seek recommendations from professors, colleagues, or supervisors.
-Keyword Optimization: Research and integrate relevant keywords into your profile to increase visibility in searches.
-Custom URL Creation: Personalize your LinkedIn URL to make it easier to share and remember.
-Education and Certification Updates: Ensure your education and certifications are up-to-date and accurately listed.
-Portfolio and Projects Showcase: Add links or documents showcasing your projects, research papers, or presentations.
-Connect with Classmates and Alumni: Connect with classmates and alumni to expand your network and explore potential opportunities.
-Follow Influencers and Companies: Follow industry influencers and companies to stay updated on trends and insights.
-Content Sharing: Share relevant articles, news, or insights related to your field to establish yourself as a thought leader.
-Endorse and Recommend Connections: Endorse skills or recommend connections to strengthen your professional relationships

Assessment criteria, approved/failed

Passed/ not passed.
In order to pass, the student should participate in the Webinar (or watch the recording) and to do the required tasks on timely manner (latest 15.3.2025).

Content scheduling

Unlock the power of LinkedIn with our workshop designed for students at Turku University of Applied Sciences. In 2 hours, you'll gain invaluable insights and practical skills to leverage LinkedIn effectively for your academic and professional journey.
This course covers from opening your LinkedIn account to optimizing your profile until networking strategies tailored to students. Learn how to craft a profile that showcases your skills, experiences, and aspirations. Discover the secrets to building a professional network that opens doors to opportunities, whether it's internships, job placements, or collaborations.
Through hands-on exercises and real-world examples, you'll learn how to engage with LinkedIn's features to stand out in a crowded digital landscape.

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, satisfactory (1-2)

Passed/ not passed.
In order to pass, the student should participate in the Webinar (or watch the recording) and to do the required tasks on timely manner (latest 15.3.2025).