Multichannel MarketingLaajuus (5 cr)
Course unit code: MS00BX51
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- English
Objective
After completing the course, the student
- understands the principles for a profitable and customer-focused marketing activity within the chosen field of business
- can implement different marketing means in the chosen field of business and its forms of activity
- can create and set basic metrics for analyzing the effects of marketing functions
Content
- multichannel marketing
- marketing metrics
- marketing design
Qualifications
Basic business studies