Marketing and TechnologyLaajuus (5 cr)

Objective

After completing this study, the students are able to:

-understand the impact of technology, data, and analytics on marketing.
- reflect on and develop an appreciation for the application, usage, and impact of technology and data on marketing

Content

Digital Marketing
Programmatic marketing
Search Engine Marketing
Social Media Marketing
Content Marketing
Artificial Intelligence
Research and Measurement
Understanding Analytics
Analysis and Visualization
Privacy and Ethical Issues