Measuring Persuasiveness and QualityLaajuus (5 cr)

Objective

After completing the course the student
- is able to measure the persuasiveness both quantitatively and qualitatively
- masters the concept of service quality
- knows the quality of different service indicators
- is able to evaluate the service quality with complementary indicators

Content

Course contents
- the concept of persuasiveness, the persuasiveness measurement standards
- quality concept
- quality indicators in libraries
- measuring quality / persuasiveness in practice, project plan

Qualifications

Basic business studies