Online Store and Marketing CampaignsLaajuus (5 cr)

Objective

Having completed the course the student
• identifies target groups and their purchasing behavior based on online behavior
• knows key word planning
• implements net campaigns
• exploits analytic tools for improving campaign results
• creates business and product strategy for online store

Content

• Campaign structures
• Keywords
• Follow-up in campaigns , analytics tools
• Design and technical solutions of an online store
• Finance and money transactions