Commercializing creative ideasLaajuus (5 cr)
Course unit code: KU00BR35
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Responsible person
- Markus Hatakka
- Jani Pihlajamaa
Objective
After completing this course, the students will be able to
• recognize the revenue potential of a creative idea and choose an appropriate revenue model and business model
• obtain market intelligence using appropriate means and tools
• present their business ideas to potential business partners and investors
• write a business plan
Content
• Business and earnings models in the field of culture
• Competitor analysis and market intelligence
• Presentation and marketing of business ideas
• Productization of a creative idea, scalability and international marketing of an idea
• Writing a business plan