Event marketing and sponsoringLaajuus (5 cr)

Objective

Students Understand how event marketing and sponsoring are used in marketing communication, Know how to organise a successful event, Understand the significance of sponsoring collaboration from the perspective of the sponsor and the receiver.

Content

Event marketing and sponsorship concepts, Characteristics of different and conventions ways of using events in marketing communication, Development, amount, and targets of sponsoring, Goals of sponsors and those who receive sponsoring Planning and organisation of sponsoring collaboration.