The Ground Rules of MarketingLaajuus (5 cr)

Objective

After completion of this study unit the student is able toexplain the difference between business-to-consumer-marketing and business-to-business marketing from the legal point of viewdo marketing without inapproriate marketing activitiesrecognize and explain the principles of responsible private regulationexplain the basics of trademark rights/legislationutilize and apply a trademark right in brandbuildingunderstand the difference between various restrictions on competition and avoid said restrictions

Content

the ground rules for consumer marketingb2b-marketingrights and duties of the consumermarketing rules from the consumer-ombudsmanforms and instructions of the private regulationsprotection and economic utilization of a trademark, patent, copywright, other immaterial rightsabuse of dominant market positionhorisontal and vertical restaints of competitioninappropriate business conduct