Aspects of Marketing and Marketing Environment (10cr)
Course unit code: 3011512
General information
- Credits
- 10 cr
Objective
The student is able to
- identify and use different competitive means of marketing for practical needs
- use marketing communications in the company's operations
- analyze and plan the structure, goals and practices of B2B marketing
- analyze the potential of digital marketing in consumer marketing
- plan digital marketing in consumer marketing.
Content
Täsmennetään opintojakson toteutussuunnitelmassa.