MarketingLaajuus (5 cr)

Objective

Having completed the course, the student is able to
- use the basic marketing concepts
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and act customer-oriented
- recognize modern marketing communication aspects

Content

- methods to acquire customer understanding
- factors affecting customer experience, value creation
- preparing for sales and customer service situations
- stages of the sales process
- marketing communication