Developing the Wellness Tourism Offering at Company LevelLaajuus (5 cr)

Objective

After completing the course the student can:
- recognize the changes in the market environment
- analyze the company level offering and existing resources in relation to the needs and appreciation of the customer
- apply various service development models i.e. plan services ready to be launched to the different wellness tourism customer segments

Content

- Market analyses
- New service development modes and their applications in the wellness tourism context
- Offering and diversification as competitive advantage. Creating value to wellness customer