Developing Competitiveness in Wellness Business TourismLaajuus (5 cr)

Objective

After completing the course the student can:
- Analyze the macro level determinants and competitor service offering from a company competiveness point of view
- Develop a wellness company’s competitiveness utilizing co-operation, networking and research knowledge
- Interpret and utilize a wellness company’s development potential in relation to destination and regional development

Content

- Models of wellness tourism competitiveness
- Company level networking and role in destination level networking
- Managing both a destination and company level brand and marketing communication