Digital Marketing 2Laajuus (5 cr)

Objective

Student
- is able to use appropriate channels and actions in order to drive traffic to a web-site
- is able to identify and create good contents on web-pages
- knows means to create customer contacts and collect customer register via web-site
- knows the potential of viral marketing
- perceives the potential of various social media platforms

Content

- Conducting traffic to a web-page
- Content marketing
- Social media