International MarketingLaajuus (5 op)

Osaamistavoitteet

The student: has insight into the environment, process and operations of international market expansion knows the foundations on which the decisions concerning market entry strategies are made can implement marketing strategies into practise

Sisältö

Contents: decisions of whether to internationalize, how to internationalize and the factors influencing these decisions decising which markets to enter market entry strategies designing the global marketing programme