International SalesLaajuus (5 op)

Osaamistavoitteet

After completing this course the student is able to describe the challenges of sales operations and management faced by international companies is able to apply and reflect upon central theories and models necessary for international sales is able to create a holistic view on a customer’s business and needs and offer working solutions for the customer is able to analyse and present sales and account management calculations to an audience is able to use customer relationships management system to manage information on sales and accounts

Sisältö

Contents: key theories, methods and tools for international sales crucial aspects of international sales; intercultural communication and skills of negotiation for international contracts legal aspects of international sales and contracts international sales and use of CRM system case studies