International MarketingLaajuus (5 cr)

Objective

After completing this course the studenthas aninsight into the environment, process and operations of international market expansionknowsthefoundations on which the decisions concerning market entry strategies are madeis able to plan and implement marketingoperations

Content

Core content:decisions of whether to internationalize, how to internationalize and the factors influencing these decisionsmarket analysis and making decision on which markets to entermarket entry strategies and the models of implementing themmarketing approaches for today’s digitalized business environmentsmarketing research and designing international marketing programme