Business Creativity and InnovativenessLaajuus (5 op)

Osaamistavoitteet

After completing this course the student is able to:understand the importance of innovativeness and creativity as a way to develop businessboost their creativity by using creativity and problem solving techniquesuse different sources of innovation (internal and external) to detect and exploit opportunitiesanalyze and take risks as they have achieved awareness on how innovative firms are changing business realityunderstand the importance of product/service development and know the different people and factors involved

Sisältö

Contents:introduction to innovation and technology managementcreativity tools and idea managementinnovativeness and product /service developmentsources of innovation and innovativenesssuccess and diffusion of innovationsmarketing and financing new product/serviceopen innovation