New Models of MarketingLaajuus (5 op)

Osaamistavoitteet

Having completed the course, the student is able to
- identify ecosystem of the new marketing
- engage customers in different stages of their user journey
- explain the impact of search engine optimization through valuable content
- operate modern marketing channels and tools.

Sisältö

Inbound and content marketing overview
Objectives, content formats and distribution through various channels
Measuring results