SalesLaajuus (3 cr)

Objective

The student is able todefine the key concepts of personal sellingrecognize the main areas of competence in salesdescribe the basic operations of a sales organizationgive a sales presentation for a target groupplan and give an elevator speech

Content

The significance of sales to the success of a firmThe central competences of a successful sales personSales channelsFamiliarizing to the operations of a sales organizationPlanning and giving a selling presentationPlanning and giving an elevator speech