MarketingLaajuus (3 cr)

Objective

Students are able to Present core features of modern marketing ideasRecognize the relationship and interaction between marketing and other business functionsUse core concepts of marketingRecognize factors in the operational environment that affect marketing decisionsExplain how competition tools can be used to reach the targeted client segmentCarry out a marketing plan (own business plan)

Content

Modern marketing ideasOperational environment of marketingConsumption behaviour and segmentationCompetition toolsMarketing planning process