Telemarketing and Sales TrainingLaajuus (7 cr)

Objective

The student is able:to use telephone in a professional manner, both in inbound and outbound operations of salesto plan, to execute and to analyze a telemarketing campaign.to apply the theories of personal selling and sales process in practical sales conversationsto execute the different stages of the sales conversation from the opening to the closing of the saleto formulate a solution to the customer based on the needs identificationto use interaction skills appropriate to the sales situationto plan a manuscript and to execute it in the sales competition organized by Turku and Haaga-Helia Universities of Applied Sciences.

Content

Special characteristics of sales callsTelemarketing in practice (project)Customer and product knowledgePractical training of the sales conversation stagesBuyer-seller role-playsVideo-recording and analyzing sales conversations Coaching and sparring