Innovation ManagementLaajuus (5 cr)

Objective

This course aims to provide an overview of the new product/service development process starting in front-end innovation and ending in the release phase. It will give the students a deep understanding in how a service or product is conceptualized and finally launched to the market.After completing the course the student-understands the new product or service development process and the role of different kind of innovations to business development-knows the different innovation models and their specific features-is able to use the different models for business development and concept/new product and service creation-is able to understand the linkages between the company strategy, leadership and effective innovation management-is able to create working environments and cultures that inspire people for innovation development-understands the importance of successful adoption of diffusion of innovations

Content

-elements of new product development/innovation process-adoption and diffusion of innovations-recent innovation models-sustainability of innovations, measuring innovation success-innovation in different contexts (low-tech, high-tech and service industries