Creating Customer ExperiencesLaajuus (5 cr)

Objective

After completing the course the student is able to
- distinguish the differences between businesses representing basic hospitality services and those providing services based on experience economy
- apply the theories of experience economy in context of wellness services
- identify trends and the impacts of wellness at customer, company and destination level.

Content

- Models of experience management
- Wellness services as experiences
- Wellness trends and forecasts