Visualization and StorytellingLaajuus (3 cr)

Objective

The student understands the importance of visual thinking and communication in corporate communications. The student learns to utilize storytelling in corporate marketing.

Content

- the importance of visuals and the most important things to consider
- visualization in practice (in the context of corporate marketing)
- storytelling theory, background and benefits in corporate operations
- personal branding perspective: storytelling to help on the career path?