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International Business ModelsLaajuus (5 cr)

Course unit code: KH00DL44

General information


Credits
5 cr
Teaching language
English
Responsible person
Markku Rajala

Objective

define the business models and operations of an enterprise
understand the applicability of different business models to international business
understand different market entry strategies and influencing factors

Content

Overview of International Business and International Business Models
Business Models and digital Business Models in general
Operational environment
Market Entry Strategies: exporting importing, Licensing and Franschising, joint Ventures and Strategic Alliances, Wholly-Owned Subsidiaries
Cultural aspects in international Sales and Marketing

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