International Business ModelsLaajuus (5 cr)
Course unit code: KH00DL44
General information
- Credits
- 5 cr
- Teaching language
- English
- Responsible person
- Markku Rajala
Objective
define the business models and operations of an enterprise
understand the applicability of different business models to international business
understand different market entry strategies and influencing factors
Content
Overview of International Business and International Business Models
Business Models and digital Business Models in general
Operational environment
Market Entry Strategies: exporting importing, Licensing and Franschising, joint Ventures and Strategic Alliances, Wholly-Owned Subsidiaries
Cultural aspects in international Sales and Marketing