Digital skills of music professionals in hybrid work 5Laajuus (5 cr)

Objective

1. Marketing of one's own expertise or organization, also supported by artificial intelligence
- The student is able to market his/her own expertise or organization effectively in different channels.
- The student is able to utilize artificial intelligence tools in improving the efficiency and targeting of marketing.

Prospects for the future of the music professional's job description: technological development, artificial intelligence, acceleration of information networks and data protection, revenue models
- The student understands the effects of the development of technology, artificial intelligence and computer networks on the job description of a music professional.
- Students will be able to evaluate future earning models and the importance of data protection in the music industry.

3. Reflective report / Expert article preparation
- Students are able to prepare a reflective report or expert article on their professional development or a topic related to music education.
- Students understand the principles of scientific writing and are able to apply them in practice.

Content

• Marketing of one's own expertise or organization, also supported by artificial intelligence
• Prospects for the future of the music professional's job description: technological development, artificial intelligence, accelerating information networks and data protection, revenue models
• Reflective report / Expert article preparation