Customer and user-centred development of business conceptsLaajuus (10 cr)

Objective

After completing this course, the students will be able to
- produce and evaluate creative ideas and solutions as part of a multidisciplinary team
- make use of customer and user-centred methods in developing business concepts, products and services
- obtain market intelligence using appropriate means and tools
- present their business ideas to potential business partners and investors

Content

- User-centred development
- Idea creation, innovation, testing and evaluation
- Development of business ideas
- Design thinking and service design supporting business
- Business and earnings models in the field of culture
- Creating a business plan, competitor analysis and market intelligence
- Presentation and marketing of business ideas
- Commercialization, scalability and international marketing of an idea