International OperationsLaajuus (5 cr)

Objective

The overall aim of the study unit is to increase the students' awareness of the content and significance of international business. The students learn to understand the concept of planning, implementation and evaluation of international operations.

Content

The significance of internationalisation
The international environment
Gathering international market information
The strategic planning of international operations
Alternatives for internationalisation
Export planning
Implementation and evaluation of international business