Leadership of Customer and Network RelationshipsLaajuus (5 cr)

Objective

After completing this course the student
- knows the current issues and research trends concerning the management of customer and network relationships
- is able to evaluate and apply the recent research results when managing customer relationships and developing business concepts
- is able to operate succesfully in different kind of customer or stakeholder relationships management and development positions

Content

Contents:
- developments of customer relationships management thinking and the theoretical discussion
- different stages of customer relationships and the methods and tools to maintain and develop customer relationships
- different types of networks and network relationships and the problematics related to managing them

Qualifications

Basic business studies