Doing International Business and Marketing (5op)
Opintojakson tunnus: 3231001
Opintojakson perustiedot
- Laajuus
- 5 op
Osaamistavoitteet
Assessing International Markets, Market Assessment, International Market Entry and Marketing.
Sisältö
The topics are:
- International Trade: Theories and Institutions
- Political and Legal Issues in International Business
- Culture and International Business
- Assessing International Markets
- Socio-Economic Issues in International Business
- International Competitive Strategy
- Strategy and Market Assessment
- International Market Entry and Marketing
- International Human Resource Management Issues