International SalesLaajuus (5 cr)
Course unit code: 3241013
General information
- Credits
- 5 cr
- Teaching language
- English
- Responsible person
- Sirpa Hänti
- Sanna Vauranoja, Sanna Vauranoja
Objective
After the study unit the student is capable to
- understand special requirements connected to working in international surroundings
- identify differences between different cultures of interest of the group
- develop techniques to cope with cultural ways of behaving in sales
- familiarize himself with chosen cultural areas
Content
Content
- Requirements of international sales work
- Different cultural groupings
- Knowledge about cultural characteristics and differences between Europe, Asia, Africa, Australia, America
- Ethics in sales