Sales Management, Methods and ToolsLaajuus (5 cr)
Course unit code: 5091179
General information
- Credits
- 5 cr
Objective
The student is capable:
- to execute sales management
- to analyze problems related to sales management and to make decisions
- to organize sales functions, tasks and responsibilities
- to lead and train salespeople
- to evaluate and develop salespeople and sales functions
- utilize needed methods and tools needed in all steps of sales process
Content
- Alignment of the sales strategies with company and marketing strategies
- Organizing sales functions and sales channels
- Leading sales force
- Recruiting, rewarding and motivating sales force
- Training and developing sales skills
- Managing ethical issues related to selling
- Target setting and pipeline management
- Evaluating performance of the salespeople