Sales ManagementLaajuus (5 op)

Osaamistavoitteet

After the course the student is capable to:


- Lead sales process
- Create and execute sales strategy as part of complete strategy
- Execute different parts of sales management, like prediction, budgeting
- Make needed management decision
- Execute recruitment, training, evaluation and motivation of sales force

Sisältö

Content:
- Sales strategies and processes
- Sales Management
- Recruitment, training, evaluation and motivation of sales force
- International and ethical sales
- Selection an utilization of sales channels
- Sales methods and tools, including statistical and IT