CustomerbehaviorLaajuus (5 cr)

Objective

The course concentrates on creating an image of the consumer and takes the students into the social world of the shopping mall.

Content

Students make conceptual use of modern urban social behaviour.- Shopping and the modern self - Consumerism as a life style and as part of the everyday culture - The many faces of the consumer - The shopping mall as a world of social messages: from the wonder of consumer oasis to the hunger of city life