Basics of Big Data in BusinessLaajuus (5 op)

Osaamistavoitteet

After completing the course the student has general understanding of the uses of big data in business and marketing. In addition, he/she is able to analyze how businesses perform big data analysis for marketing.

Sisältö

- most common uses of big data in business and marketing
- frequent applications of big data analysis in both B2C and B2B markets