Marketing TrendsLaajuus (5 op)

Osaamistavoitteet

In this course we will discuss trends in modern, international marketing and the dynamic forces driving them. We will evaluate and design marketing strategies, utilize analytical skills and apply digital marketing tools. Student • will be able to outline the current megatrends and trends • will understand and assess the dynamics of modern marketing. • will be able to evaluate and design marketing strategies, utilize analytical skills and apply digital tools. Module: Future Marketing Applications

Esitietovaatimukset

Marketing Essentials

Arviointikriteerit, tyydyttävä (1)

The student understands the trends in modern, international marketing and the dynamic forces driving them.

Arviointikriteerit, hyvä (3)

The student understands the trends in modern, international marketing and the dynamic forces driving them. He/she understands the relevant concepts and is able to utilize them and can apply digital marketing tools.

Arviointikriteerit, kiitettävä (5)

The student understands the trends in modern, international marketing and the dynamic forces driving them. He/she understands the relevant concepts and is able to utilize them and can apply digital marketing tools on a professionally recognized manner.