Digital Marketing and Content ManagementLaajuus (5 op)

Osaamistavoitteet

After completing the course, the student is able to - understand basics of digital marketing and digital marketing strategies - identify and apply digital marketing strategies - create successful digital marketing plans - build content strategy - create targeted and relevant content - distribute marketing communications to audiences online.

Sisältö

- essentials of digital marketing - social media management - digital marketing strategies - application of customer experiences in digital marketing strategies - digital marketing planning process and steps of digital marketing plan - content management