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Digital Marketing ToolsLaajuus (5 cr)

Course unit code: C-02537-IB00BF58

General information


Credits
5 cr
Teaching language
English
Institution
Savonia University of Applied Sciences

Objective

After completing the course, the student is able to - prepare content for effective earned and paid media - create more exposure in social media sites through paid media - direct ways to drive searchers such as Retargeting, Pay Per Click (PPC) and display ads - apply methods to increase traffic and/or conversions.

Content

- paid media as part of digital marketing plan - digital and social media management tools such as Google Ads, YouTube marketing, Facebook Manager, Instagram marketing - Retargeting, Pay Per Click (PPC) and display ads - analysis and measurement of the success of digital marketing campaigns

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