Sales Process and ToolsLaajuus (5 op)
Opintojakson tunnus: C-02537-IB00BF59
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- englanti
- Korkeakoulu
- Savonia-ammattikorkeakoulu
Osaamistavoitteet
After completing the course, the student is able to - comprehend the components and stages of the sales process and customers’ purchase processes - understand the role of customer relationship management in the sales process - possess the skills and knowledge to maintain successful customer relationship management systems - differentiate how different categories of digital sales tools support sales process in each step - analyze the various digital sales tool categories and their practical uses.
Sisältö
- steps of sales process: prospecting, lead generation, qualifying, analyzing the customer needs, closing the deal - buying process vs sales process - Customer Relationship Management - digital sales tools in support of sales process - sales organization and Key Account management