Audience Engagement and Creative OrganisationLaajuus (5 op)

Osaamistavoitteet

The aim of the course is to provide a multi-dimensional perspective on the theory and practice of audience engagement when applied to the organizations that are focused on creative processes. Its particular focus is on the role for audience directed activities as central to the work of Cultural and Creative Sectors organizations’ professionals: cultural producers, managers, curators, and entrepreneurs in the cultural and creative field. The course is an opportunity to gain an international and cross-sectoral perspective on audience engagement practice.

Sisältö

- Theory and practice of audience development and audience engagement. The strategic and systemic approach to the audience engagement, cultural policies, democracy, and audience engagement. - Thresholds, liminal spaces, access, gates, and barriers. The spatial dimension of the work of cultural managers. - Audience-centred and creative process-oriented organisations; - The identities of CCS (Cultural and Creative Sectors) professionals in the context of increasing, deepening and diversifying audiences. - Audience research - the methods of cultural intelligence: the role of cultural/creative professionals, managers, and entrepreneurs in collecting and interpreting data – to know their audiences. - Audience engagement, sustainability values and digital transformation as new challenges and opportunities in our work with different types of audiences.