Service Design Methods and ToolsLaajuus (5 op)

Osaamistavoitteet

After completing the course, the student is able to: - put in practise established, research-based service design methods, especially in order to gain, analyse and utilise customer/user insights - use different tools to visualise different stages of the service design process - work proactively and creatively and start, manage, validate and analyse a service design project - design and offer alternative solutions to service design challenges

Sisältö

Service design process: - starting points, definition - identification of customer's problems and needs - strategic planning - engagement, co-design - design (idea generation, concept design, prototyping) - service production - piloting and launching - evaluation Service design methods e.g: - probes, observation, service safari, interviews, benchmarking, trend analysis, visualisation, prototyping, validation Service design tools e.g: - mind map, story board, personas, customer journey map, scenarios, service concept, service blueprint, business model canvas Service design project - adapting theory to a real working life project with a commissioner

Esitietovaatimukset

Competency objectives for Service Design Thinking -course or corresponding competences obtained.