Introduction to CopywritingLaajuus (2 op)
Opintojakson tunnus: C-10126-KE00CQ38
Opintojakson perustiedot
- Laajuus
- 2 op
- Opetuskieli
- englanti
- Korkeakoulu
- LAB-ammattikorkeakoulu
Osaamistavoitteet
Proficiency level: B2 The student is able to: -understand the main concepts of copywriting -analyze and comprehend the basics of successful copy that sells -write copy for sales purposes in some common formats (sales letters, adverts, product descriptions, etc.)
Esitietovaatimukset
The course is taught at B2 level according to the Common European Framework (CEFR).