Study guide
Please select the curriculum by the start year of studies and competence track.
Ajaya Joshi
Otieno Mbare
Otieno Mbare
Ajaya Joshi
Distance learning
1. Business to Business Marketing Management
Author: By Jim Blythe, Alan Zimmerman. Pages: 528 Size: 4.52 MB Format: PDF Publisher: Routledge Ltd. Published: 12 April, 2013 eISBN-13: 9780203067581
2. B2B Customer Experience : A Practical Guide to Delivering Exceptional CX Authors:Hague, Nick Hague, Paul N.Publication Information:Ed.: 1 Edition. New York, NY : Kogan Page. 201
100% online
The assessment is based on a scale of: 1 - 5
Active participation in team 10%
Individual assignment 40%
Team assignment 50%
English
09.03.2023 - 31.07.2023
01.12.2022 - 10.03.2023
More information to be given on the first all-group meeting
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
All assignments and tasks are done Online
students study in Small teams using:
Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative
student workload = 133hrs
• Introduction to business to businessmarketing
• Organisation buying behaviour
• Ethical consideration
• Segmentation strategies
• Services for business markets
• Key account management and sales
• Sales promotion, exhibitions and trade fairs
The work does not reach the standard level of the course. There is no evidence of further reading or considered thought about the subject matter neither clear demonstration of familiarity with the various B2B marketing concepts.
There is knowledge of core B2B marketing material and concepts but the knowledge and the processing of knowledge is weak or limited. There is only little evidence of wider reading.
The work is reasonably competent, though there may be some weaknesses. Knowledge of various B2B marketing concepts is adequate and while there is evidence of reading beyond the class, it's patchy or not broad (3).
The work is well developed beyond that given; demonstrates sound conceptual knowledge in B2B marketing and reasoning; depth and breadth of reading (4)
The work reflect very high conceptual standard and demonstrate knowledge in B2B concepts and autonomous development of reasoning processing well beyond that given in class. There is clear evidence of depth and breadth in reading
Emmanuel Querrec
Anne-Marie Jünger
Anniina Teittinen
Nicolas Le Grand
Ajaya Joshi
Pia Lindgren
Face-to-face
English
02.08.2022 - 30.07.2023
03.07.2022 - 01.08.2022
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Lemminkäisenkatu
H-5
Janne Granfors
Arto Manninen
Lecturers: Janne Granfors and Arto Manninen
Distance learning
Aaker: Aaker on Branding : 20 Principles That Drive Success. + materials at the web platform.
On-line study unit only in Itslearning. PBL and innovation pedagogy. The study unit is only for PINBOS / IB- students.
Only those tasks that are returned on time, before the final deadlines, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Ourginal / Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.).
The two assignments are evaluated as following on group work (pass / fail), and 100 % on individual work. Both must be done and passed though on time. Also student´s level of given peer feed-back to fellow students affect the evaluation as stated below.
Please note also, there is no exam in the course, so do your best effort at once – there is no extra possibilities to up-grade the final grade in any other form than coming to the course again when it enrolls next time, and to do the tasks and assignments that are valid then !!!!!
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, in-depth analysis. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments are constructive and analytical. References are used well.
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments. Lots of good references.
English
22.09.2022 - 20.12.2022
01.06.2022 - 18.10.2022
10 - 40
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Location-independent
1 credits
5 credits
H-5
No optional versions, only on-line version.
No exam.
On-line study unit only in Itslearning- platform. PBL and innovation pedagogy. Only for PINBOS -group.
5 ects, two separate assignments (one group work, one individual assignment), which are introduced and guided in the beginning of the study unit. No exam.
Basics of brands and brand building. After the study unit the student is able to understand how different forms of communication create and impact on product and company level, describe and name factors affecting the product image (brand) and apply brand building in different contexts.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Ourginal / Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
The assignment is not compatible with the brief. There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
• Satisfactory (1-2)
The assignment is compatible to the brief. All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis and reflection. Or the references are very limited.
• Good (3-4)
All the tasks are analytical, and well done. They are also well presented. They represent high quality in terms of references, length, deep analysis and reflection. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments to fellow students are constructive and analytical.
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments. Lots of good references (and well used).
PLEASE NOTE ! UP-GRADING THE FINAL GRADE: Please note, there is no exam in the course, so do your best effort at once – there is no extra possibilities to up-grade the final grade in any other form than coming to the course again when it enrolls next time, and to do the tasks and assignments that are valid then !!!!!
Arto Manninen
Face-to-face
Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.
Lectures, literature, assignments, group work.
Book reflection pass/fail
Group work pass/fail during the course.
Exam 0-5
Finnish
24.10.2022 - 20.12.2022
01.06.2022 - 24.10.2022
0 - 40
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Kupittaa Campus
H-5
No alternative methods.
Re-take will be agreed separately.
Innovative pedagogy incl. field work outside classroom and presentations.
Book reflection, two assignments, exam = 133 hrs = 5 credits.
Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.
Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.
Has returned book reflection, has attended group work and has Good command of materials reuired to the exam
Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam
Arto Manninen
Face-to-face
Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.
Lectures, literature, assignments, group work.
Book reflection pass/fail
Group work pass/fail during the course.
Exam 0-5
English
29.08.2022 - 16.10.2022
01.06.2022 - 04.09.2022
0 - 40
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Lemminkäisenkatu
H-5
No alternative methods.
Re-take will be agreed separately.
Innovative pedagogy incl. field work outside classroom and presentations.
Book reflection, two assignments, exam = 133 hrs = 5 credits.
Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.
Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.
Has returned book reflection, has attended group work and has Good command of materials reuired to the exam
Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam
Anniina Teittinen
Pia Lindgren
Anniina Kolari
Pia Lindgren
Distance learning
Task-based support materials provided by course teachers on the course platform, subject-based materials by students themselves
Independent pair work; Research, reporting and pitching; Online meetings in groups.
Independent pair research and reflection (integrated with Contemporary Topics in Digital Business). Same written assignment applies for both courses.
Interactive online meetings
Team discussions and sharing
Reading materials
Self, peer and teacher feedback and assessment; report, pitch, attendance in online meetings.
English
29.08.2022 - 04.12.2022
01.06.2022 - 11.09.2022
30 - 40
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
The student can apply for accreditation prior to the course starts. Alternative ways must be discussed with course teachers.
No written examinations.
innovation pedagogy; international and business-life oriented task-based pair work
integration with the course 'Contemporary Topics in Digital Business'
Individual pair study supported by peer discussions and teacher guidance
Co-creation and co-teaching
Task-based assessment
5ECTS, 135 hours student work
-literary research
-reporting
-pitching
-working as pairs
-discussing in teams
- Write to inform, influence and persuade by making use of field-specific sources
- Share information in a field-specific student community
- Pitch information to create interest and to convince an audience
- Make use of modern communication tools used in working life
- Communicate in English as a professional in academic contexts
- Support student in the future thesis writing process
This course is closely integrated with Contemporary Topics in Digital Business
Implementation in the autumn semester
Student did not complete required course assignments that show competence in course topics, did not participate adequately in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.
The student shows ability to communicate in demanding situations requiring professional communication skills but the style, register, vocabulary and contents are somewhat limited.
The student demonstrates adequate ability to write and speak in professional/educational contexts (research paper, pitch). The student is able to give and apply constructive feedback on personal communication competence in team-based contexts.
The student is able to analyse and apply appropriately in field-specific communicative situations. The students are able to adapt and adjust their communication style and suggest ways of improving the communication in different professional/educational situations. Well-argued feedback to others.
Ajaya Joshi
Ajaya Joshi
Distance learning
Will be published in Itslearning.
100 percent online implementation
Webinars, guest speaker presentations, pair research, presenting findings of the research, and commentaries.
Fail (0pts), Good (1pts) and Excellent (2pts)
- 1 pair research (4pts) + presentation (2pts): 6 points maximum.
- the research paper and presentation are graded 0-1-2.
- 2 pair reviews: 2 maximum points each
OR inviting and introducing a guest speaker = replaces one pair review.
- Individual performance, active participation and attendance: 2 points.
- To pass the course you need to attend minimum 5 sessions. (including at least one long session)
- The students can get a maximum of altogether 12 points.
The points translate as follow for the final grade:
Points = Grade
• 5 points or below: fail
• 6 points = 1
• 7-8 points = 2
• 9 points = 3
• 10-11 points = 4
• 12 points = 5
Please note that: Missing a deadline equals 0 points (medical certificate accepted).
You can change your research presentation date under the following circumstances:
- You find an empty time slot in the calendar
- You are able to agree to swap the date with another pair
- You inform the teachers about the change at least one month in advance
- In case of emergency, the other pair member is to present on your behalf
Otherwise the change of the date will lead to failure of the course.
English
29.08.2022 - 16.12.2022
01.06.2022 - 18.09.2022
Will be published in Itslearning.
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
None
No exams.
Learning by doing, research-based, active participative observation, critical evaluation and problem-based learning.
Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative
Seminar: Participation, preparation and presentation: 20 hours
Theme selection and proposal: 10 hours
Research: 20 hours
Peer reviews: 6 hours
Pair Assignments and self-studies: 80 hours
Contemporary Topics in Digital Business course will provide you with a unique opportunity to explore and gain cross-disciplinary knowledge from multi-dimensional digital world i.e. e-business, SoMe marketing, artificial intelligence, SEO, payment transactions, to name a few. In this course, students will explore an area of personal interest by researching and present research findings during the seminars.
Upon completion of the course, students will become well acquainted with important topics within the digital business sphere. In addition, students will become aware of potential opportunities and challenges caused by dynamic digital phenomena.
This course is divided into 7 online sessions (webinars).
Each session will begin with the presentation of a key theme (by a student pair or a guest speaker).
One of the key deliverables is that each student pair will write an article on the chosen interest area/theme. During the webinar, two student pairs will present research findings.
0= Passive or no participation throughout the course. Failure to attend minimum 5 sessions. The student shows very limited knowledge and understanding of the major themes covered in the course as well as an inability to grasp fundamental principles digital business. Zero or insignificant contribution during the webinars and completion of pair assignments. Student shows very little ability to gather and interpret relevant secondary data to meet or reach objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student has difficulties in communicating his/her ideas to others. Most part of assignments is unclear.
Limited participation throughout the course duration. The student demonstrates limited knowledge and understanding of the main themes covered during the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of chosen research theme and limited ability to gather and interpret relevant secondary data to meet or reach objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear
Good participation throughout the course duration, and encourages (support) other study team members in identifying new possibilities in a theme they have selected. Good understanding of overall research theme and its future application. Demonstrate good ability to gather and interpret relevant secondary data to fulfil research objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.
Excellent participant throughout the course duration, and encourages (support/guide) other study team members. Student shows a clear understanding of the major themes covered and presented during the course as well its future potential and limitations The student clearly demonstrates how to gather and interpret relevant data to fulfil the research objective. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.
Jaana Merikallio
Ajaya Joshi
Face-to-face
All materials will be available in Itslearning.
Live online sessions
Online all group meetings via Zoom
Small team meeting via Teams or Zoom
The ultimate goal is to create and share content to effectively reach your buyer persona(s).
Individual quiz 20% ?
Pair Assignment 1 (brief: March 17th ) 40 % Create buyer personas and their customer journeys, Create content, ie. two blog posts ?
Pair Assignment 2 (brief: Apr 13th) 30 % Share your content in social media?
100% attendance = 10%?
50% attendance compulsory
49 – 59 % = 1
60 - 69% = 2
70-79 % = 3
80 – 90 % = 4
91 – 100 % = 5
English
16.02.2023 - 31.07.2023
01.12.2022 - 16.02.2023
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
H-5
None
No exam.
Flipped, student-centric approach, learning by doing
133 hrs
The aim of this course is to provide students with holistic knowledge and key principles of content creation as well as content sharing in social media. After course completion students:
- know the essentials of content marketing
- know how to build a buyer persona and buyer’s journey
- know the elements of a good blog post and write one
- learn how to utilize social media in content sharing and promotion
- plan social media campaigns
- know how to evaluate the effectiveness of the campaign
The course environment opens week 6, and the kick-off session will be on Thu 16.02.2022 at 15-16:00. Please familiarize yourself with the course environment before the meeting so that you can present questions and get tips from the teachers of the course.
See assessment criteria above.
See assessment criteria above.
See assessment criteria above.
See assessment criteria above.
Saara Tikkanen
Distance learning
E-book:
Charlesworth, A. 2018. Digital marketing: A practical approach (Third edition.). Routledge / Taylor & Francis Group.
https://turkuamk.finna.fi/Record/turkuamk_electronic.995198667205970
- podcasts and articles
- lessons material and one's own notes
- online lessons
- group assignment
- The Fundamentals of digital marketing certificate
The assessment is based on the completion of the given group work & terminology exam.
If the group report is returned late, the grade will be reduced by 1.
Terminology exam (individual): 20% (0-5)
Digital strategy for e-commerce (group): 80% (0-5)
The Fundamentals of digital marketing certificate: Voluntary, effects on grade max. +1
Degree of student's participation and activity in online classes can raise the grade.
English
24.10.2022 - 20.12.2022
01.06.2022 - 21.10.2022
10 - 40
ITSLearning & email
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
-
Terminology exam in the first AGM 3.11.
- Learning materials for the exam:
A) https://uhurunetwork.com/digital-marketing-terms/
B) https://nonprofitssource.com/digital-marketing-terms/
Learning in teams, in interaction with others, self and peer evaluation, digital learning.
- Online lessons 4 h
- Group work & individual studying 60 h
- The Fundamentals of digital marketing certificate 40 h
Pre-assignments:
1. Learn digital marketing terms and prepare to take a short exam at the first AGM. The exam is conducted in ITSLearning.
- Learning materials for the exam:
A) https://uhurunetwork.com/digital-marketing-terms/
B) https://nonprofitssource.com/digital-marketing-terms/
2. Write a short introduction about yourself to the ITSLearning discussion area. You can describe also your possible previous digital marketing experience from working life. In addition, please include something what you expect from this course.
Course schedule:
- AGM #1 // 3.11. at 15-16 (Finnish time)
- AGM #2 // 17.11. at 15-16
- SGM 22.11. or 23.11. at 15-18/19
- AGM #3 // 8.12. at 15-16
Content:
- Defining digital marketing & digital channels – “The big picture”
- Planning effective digital strategy and choosing the right KPI’s – “The plan”
- Website, e-commerce & SEO – “The basis”
- Digital advertising – “Spending the budget”
- Content marketing – “Earning the attention”
- Marketing automation – “Automate the routine marketing tasks”
- Analyzing digital marketing performance – “Measure and understand”
Possibility to complete The Fundamentals of digital marketing certificate (Google Digital Garage) to earn better grade: https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing
No final group report and pre-assignment delivered. No attendance at AGMs and SGM. No attendance in terminology exam.
Group report do present results but there is lack factual foundation, it is superficial and not well argued for. Used language, structure, style and content of returned report is moderate.
Pre-assignment & terminology exam completed successfully.
Group report include results which are well presented, are based on facts and are well argued for. Report include all the given topics and discussion of the strengths and weaknesses of the work done. Work shows critical thinking and source materials are well used. Good structure, style, and content of returned report.
Pre-assignment & terminology exam completed successfully.
Report is high quality content wise and the product/service idea is innovative. Report contains all the given topics, in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content presented in the course literature and materials. Excellent structure, style, and content of returned report. All produced materials are showing excellent quality and conclusions are made. Group work shows critical thinking.
Peer reviews are profound and high-quality. Pre-assignment completed successfully.
Jaana Merikallio
Face-to-face
- e-book(s) and articles
- lessons material and one's own notes
- Google Analytics tutorial videos
- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - team work skills
Pre-course assignment (individual): 10% (pass/fail)
Display campaign (individual): 30% (0-5)
SEO assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)
Compulsory, but no effect on grade: Google Analytics for Beginners Certificate
INDIVIDUAL ASSIGNMENTS:
Pre-course assignment (10%)
Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three and/or definitions in Finnish are missing or incorrect.
Plan a display campaign (30%), multiply assignment grade by 6:
0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM.
1-2: The campaign has been built according to instructions, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing or are difficult to interpret.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her solutions.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Student provides arguments for his/her solutions, which demonstrate expertise.
GROUP ASSIGNMENTS:
1st Assignment: Website traffic and how to increase it (20%), multiply assignment grade by 4:
0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO. Use of references is versatile and correct.
2nd = Final Assignment: Build a digital marketing strategy for a small company (40%), multiply points by 8:
0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.
In final group assignment: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's own grade may differ from the one of the group's, depending on the group members' evaluation.
FINAL COURSE GRADE SCALE:
0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5
Degree of student's participation and activity in classes can raise or lower the grade.
Finnish
05.09.2022 - 11.11.2022
01.06.2022 - 12.09.2022
0 - 30
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Kupittaa Campus
H-5
None
Learning in teams, in interaction with others, self and peer evaluation, digital learning.
- Contact lessons 8 x 3h
- Group work 30 h
- Individual studying, including Google Analytics Certificate 70 h
- Pre-course assignment 10 h
8.9.-11.11.2022
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEM
- Google Analytics for Beginners Certificate
0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
Jaana Merikallio
Face-to-face
- e-book(s) and articles
- lessons material and one's own notes
- Google Analytics tutorial videos
- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - team work skills
Pre-course assignment (individual): 10% (pass/fail)
Display campaign (individual): 30% (0-5)
SEO assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)
Compulsory, but no effect on grade: Google Analytics for Beginners Certificate
INDIVIDUAL ASSIGNMENTS:
Pre-course assignment (10%)
Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three and/or definitions in Finnish are missing or incorrect.
Plan a display campaign (30%), multiply assignment grade by 6:
0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM.
1-2: The campaign has been built according to instructions, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing or are difficult to interpret.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her solutions.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Student provides arguments for his/her solutions, which demonstrate expertise.
GROUP ASSIGNMENTS:
1st Assignment: Website traffic and how to increase it (20%), multiply assignment grade by 4:
0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO. Use of references is versatile and correct.
2nd = Final Assignment: Build a digital marketing strategy for a small company (40%), multiply points by 8:
0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.
In final group assignment: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's own grade may differ from the one of the group's, depending on the group members' evaluation.
FINAL COURSE GRADE SCALE:
0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5
Degree of student's participation and activity in classes can raise or lower the grade.
Finnish
19.09.2022 - 25.11.2022
01.06.2022 - 02.08.2022
0 - 30
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Lemminkäisenkatu
H-5
None.
Learning in teams, in interaction with others, self and peer evaluation, digital learning.
- Contact lessons 8 x 3h
- Group work 30 h
- Individual studying, including Google Analytics Certificate 70 h
- Pre-course assignment 10 h
20.9.-25.11.2022
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEM
- Google Analytics for Beginners Certificate
0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
Nicolas Le Grand
Nicolas Le Grand
nicolas.legrand@turkuamk.fi
60% Face-to-face, 40% Distance learning
- Course book: Dessler, Gary (2017 or 2019). Human Resource Management, 15th/16th edition, Harlow: Pearson Education.
There are several hard copies of the 13th, 15th and 16th editions at the Lemminkäinen library which are also fine to use for this course.
- Reading materials in Itslearning
Flipped Learning: the students study the theoretical background at home (cf. reading to be completed prior to every class)
The contact hours are mainly used to do case studies and workshops.
BYOD for each “lecture” as the course book & internet access are needed to do the case studies
The course is based on case studies which are done in class. Therefore a 70% attendance is required to be able to pass the course.
All the components (individual assignments, peer reviews…) of this course will be graded as follow:
Fail (0pts)
Good (1pts)
Excellent (2pts)
2 Individual assignments: 4 points maximum
2 peer reviews: 4 points maximum
2 impromptu tests: 4 points maximum
1 team assignment (team presentation and executive summary): 4 points
The students can get a maximum of altogether 16 points.
The points translate as follow for the final grade:
0-6 points: failed; 7 points: 1; 8-9 points: 2; 10-11 points: 3; 12-13 points; 4; 14-16 points: 5
Please note that:
Missing a deadline equals 0 points (unless medical certificate)
The two individual assignments and the team assignment are compulsory to do to be able to pass the course. Missing a peer review or an impromptu test is not disqualifying, it only affects negatively the final grade.
English
31.08.2022 - 26.10.2022
01.06.2022 - 12.09.2022
15 - 40
Priority will be given to exchange students who can register for the course only after their arrivals in late August.
Possible traveling costs at the expense of the student might occur for the completion of the team assignment (interview of an HR specialist).
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Kupittaa Campus
2 credits
H-5
Providing a lecture about HRM - topic(s) to be defined with the responsible teacher - to the class.
This course is based on the completion of assignments and there is no exam.
Flipped learning, case study method, project base
Contact Sessions: 30 hours
Individual and team assignments: ~ 50 hours
Readings: ~40 hours
1. Course introduction and key concepts
2. HRM strategy and analysis
3. work analysis and talent management process, deadline for individual assignment 1 and peer review in class
4. Personnel planning, employee testing and interviewing candidates
5. Reviewing questions for the team assignment; performance management and appraisal, reward management
6. Guest lecture (to be confirmed), deadline for individual assignment 2 and peer review in class
7. Strategic Pay plans
8. Course wrap and team presentations
The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Several parts of the text are unclear.
The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.
The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.
The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.
Nicolas Le Grand
Teacher is Nicolas Le Grand
https://www.tuas.fi/en/about-us/contact-info/497/nicolas-le-grand/
Distance learning
Course Book:
Dessler, Gary (2019). Human Resource Management, 16th edition, Harlow: Pearson Education.
OR
Dessler, Gary (2017). Human Resource Management, 15th edition, Harlow: Pearson Education.
Reading materials in Itslearning
This course is implemented fully online.
Each study week is composed of the following elements:
1. Studying the assigned chapter(s) from the course book
2. Case study in pairs and peer review or study team discussion
3. Feedback and Wrap-up from the lecturer every week
All the components (pair assignments, pair assignment reviews…) of this course will be graded as follow:
Fail (0pts)
Good (1pts)
Excellent (2pts)
4 pair assignments: 8 points maximum
3 team discussions: 6 points maximum
A student can get a maximum of altogether 14 points.
The points translate as follow for the final grade:
0-5 points: failed; 6 points: 1; 7-8 points: 2; 9-10 points: 3; 11-12 points: 4; 13-14 points: 5
Please note that missing a deadline equals 0 points (unless medical certificate).
English
06.03.2023 - 28.04.2023
21.11.2022 - 03.03.2023
15 - 45
This course has 45 seats: 25 seats are reserved for TUAS students and 20 seats are reserved for campus online students.
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
This course is completed through assignments and there is no exam.
Flipped learning, case study based.
Studying the 8 assigned Chapters: 60 hours
4 pair assignments: 50 hours
3 Team discussions (preparation and the actual discussion): 10 hours
The 1st deadline is on March 10th and there will be weekly deadlines until April 24th. The course environment will open two weeks before the first deadline. The study teams and the student pairs will be formed prior to the start of the course.
Introduction and key concepts
HRM strategy and analysis
Job analysis and the talent management process
Personnel planning and testing
Interviewing candidates
Training and developing employees
Performance management and appraisal
The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Several parts of the text are unclear.
The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.
The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.
The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.
Ajaya Joshi
Ajaya Joshi
Distance learning
Will be available in Itslearning
Gerald Albaum., E. D., 2011. International Marketing and Export Management. Seventh ed. Essex: Pearson Education.
Hollensen, S., 2016. Global Marketing. Seventh. ed. London: Pearson Education.
James X. Zhan, R. B., 2015. world Investment Report, Geneva: United Nations Publication.
The students study the theoretical background at home (cf. reading to be completed prior to every workshop)
The students will watch prerecorded video of chapter summaries
The contact hours are mainly used to review group assignments and workshops.
BYOD for each “lecture” as the course book & internet access are needed to do the case studies
Attendance: (Small team meetings/ All group meetings
1 pts (75% compulsory attn.)
course will be graded as follow:
Fail (0pts), Good (1pts) and Excellent (2pts)
2 Group discussions: 4 points maximum
3 Pair assignments: 6 points
2 Individual assignments: 4 points maximum
Pair presentation: 1 point
The students can get a maximum of altogether 12 points.
The points translate as follow for the final grade:
0-5 points: fail; 6 points: 1; 7 points: 2; 8 points: 3; 9-10 points; 4; 11-12 points: 5
English
29.08.2022 - 20.12.2022
01.06.2022 - 18.09.2022
All the components (individual assignments, peer reviews…) of this course will be graded as follow:
Fail (0pts), Good (1pts) and Excellent (2pts)
2 Group discussions: 4 points maximum
3 Pair assignments: 6 points
2 Individual assignments: 4 points maximum
Pair presentation: 1 point
Attendance: 1 point
The students can get a maximum of altogether 12 points.
The points translate as follow for the final grade:
0-5 points: fail; 6 points: 1; 7 points: 2; 8 points: 3; 9-10 points; 4; 11-12 points: 5
Please note that:
Missing a deadline equals 0 points (medical certificate accepted)
The two individual assignments and the team assignment are compulsory to do to be able to pass the course. Missing an impromptu test or a peer review is not disqualifying, it only affects negatively the final grade.
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Independent studies, flipped learning, case study analysis, online live team discussions, and project-based learning.
15 Hours (Online small team and all team meetings)
70 hours: (Reading course materials and application of Internationalization marketing frameworks)
25 hours: (group assignment research and writing)
10 hours: (case study preparations)
Chapter 1 : Course introduction, group formation
Trends in International business: FDI flow, globalization, the LSEs and SMEs
Chapter 3 : Internationalization theories
Chapter 4 : Assessing firm’s international competitiveness
Chapter 5 : Global Market Research (all group session)
Chapter 8 : The international market selection process (Case Nano)
Chapter 10 :Export modes and Intermediate Entry Modes
Product showcase (Week 46) : all group session, portfolio presentation and feedback
Passive or no participation throughout the course. The student show very limited knowledge and understanding of the main areas of the course as well as inability to grasp fundamental international marketing theories and inability apply theories in project work. Zero or insignificant contribution in completion of team assignments. Student show very little ability to gather and interpret relevant data to come to informed judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.
Limited participation throughout the course duration and contribution towards the completion of team assignments. The student can demonstrate limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of International marketing theories, and limited ability apply knowledge into practice. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear
Good participation throughout the course duration, and encourages (support) other study team members in contributing towards the team assignments. Good understanding of key International marketing theories, and able to demonstrate how to apply theoretical knowledge into practice. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.
Excellent participant throughout the course duration, and encourages (support/guide) other study team members in contributing towards the team assignments. Excellent understanding of key International marketing theories, and able to demonstrate, apply theoretical knowledge into practice with valuable findings. The student ability to gather and interpret relevant data to is consistent thought the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.
Saara Tikkanen
Arto Manninen
Distance learning
A book for pre-assignment: Osterwalder A. et al 2010. Business model generation: a handbook for visionaries, game changers, and challengers (eBook)
Chan W.C & Mauborgne, R. 2015 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (eBook)
Other materials will be given in ItsLearning.
Briefings, Lecture, Written material, Teacher/student interaction (Q&A´ sessions) and individual work
Individual work is a business report + video summary (breadth and quality of content, facts supporting findings, quality of report).
Pre-assignment and book report must be passed.
Pre-assignment grade: fail - pass
Book report (team or pair) grade: fail - pass
Business analysis report (individual work) - grade fail / 1-5
English
15.09.2022 - 20.12.2022
01.06.2022 - 14.09.2022
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
No alternatives.
No exam.
Briefings and lecture(s). Joint sessions and interaction, individual work.
Individual works (business models summary, business analysis report)
Book report (team or pair)
Participation of lecture (video), participation of briefings and joint discussions, group and individual project (work total 133 hrs).
This course contains topics like CRM and Business models which will form the main frame of the course. CRM being the marketing entity and business models - as it says - the "big picture". After the course student is able to understand landscape of digital business and have tools to analyze how companies operate in business.
The course start 15.9.2022 (1st AGM) till mid Nov.
No Project work delivered.
Report do present results but there is lack factual foundation, it is superficial and not well argued for. Used language, structure, style and content of returned report is moderate.
Report include results which are well presented, are based on facts and are well argued for. Reports include some analysis of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course. Work shows critical thinking, suggested business analysis tools and source materials are well used. Good structure, style, and content of returned report.
Report is high quality content wise. Content contains in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content and models presented in the course. Excellent structure, style, and content of returned report. All produced materials are showing excellent quality, suggested business analysis tools are used and conclusions made. Source and additional materials are widely used. Works shows critical thinking.
Sanna Merisalo
Sanna Merisalo
Face-to-face
- Chan, K.W. & al. 2015. Sinisen meren strategia. Löydä markkina-alue kilpailun ulkopuolelta. Laajennettu painos. Talentum. (löytyy painettuna ja ekirjana) TAI Chan, K.W. & al. 2015 Blue ocean strategy. How to create uncontested market space and make the competition irrelevant.(löytyy painettuna ja e-kirjana)
- Osterwalder, A., Pigneur, Y. 2010.Business model generation: a handbook for visionaries, game changers, and challengers. (löytyy painettuna ja ekirjana)
Luentomateriaalit, muut mahdolliset artikkelit ja videot. (not translated)
Luennot ja ryhmissä sekä itsenäisesti tehtävät harjoitukset. (not translated)
Harjoitustehtävät on tehty hyväksytysti ja ne edesauttavat loppuraportin tekemistä. Arviointi perustuu
loppuraporttiin ja sen esitykseen yhteisellä arvosanalla (0-5).
Harjoitustehtävien ja loppuraportin palauttaminen myöhässä vaikuttaa arviointiin.
Plagiointi ja tekstin suora kopiointi nettilähteistä tai kirjoista johtaa automaattisesti tehtävän
hylkäämiseen. (not translated)
Finnish
29.08.2022 - 20.12.2022
01.06.2022 - 31.08.2022
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Kupittaa Campus
H-5
Ei valinnaisia suoritustapoja. (not translated)
Ei tenttiä. (not translated)
Luennot ja opiskelijoiden itsenäinen työskentely. (not translated)
Kurssin vaatima työmäärä vastaa 5 op työmäärää (133 h).
Oppimistehtävät tapahtuvat itsenäisesti sekä ryhmätyönä. (not translated)
Kurssi alkaa ennakkotehtävällä, josta tulee sähköpostilla lisätietoa viikolla 34.
Kurssin sisältö:
- Digitaalinen liiketoiminta ja sen tuomat mahdollisuudet.
- Liiketoimintamallien murros ja moderni
asiakkuuksien hallinta.
- Liiketoimintamallien tarkastelun periaatteet.
Tarkempi aikataulu ilmoitetaan kurssin alussa. (not translated)
Tehtäviä ja loppuraporttia ei ole tehty hyväksytysti. (not translated)
Opiskelija tunnistaa erilaiset liiketoiminta- ja asiakkuudenhoitomallit ja osaa kirjoittaa niistä raportin.
Kaikki oppimistehtävät on suoritettu hyväksytysti. (not translated)
Opiskelija ymmärtää erilaiset liiketoiminta- ja asiakkuudenhoitomallit ja analysoi kriittisesti
konsepteja.
Kaikki tehtävät on palautettu ajallaan ohjeistuksen mukaan.
Tuotokset ovat selkeitä, perusteltuja ja sisältävät lähdemateriaalia. (not translated)
Opiskelija ymmärtää syvällisesti liiketoiminta- ja asiakkuudenhoitomallit ja pystyy analysoimaan ja
tekemään omia johtopäätöksiä ja ehdotuksia konsepteihin.
Kaikki tehtävät on tehty ammattimaisesti hyvin perustellen ja ne osoittavat kykyä yhdistää
monipuolista lähdemateriaalia ja omaa pohdintaa. (not translated)
Emmanuel Querrec
Distance learning
Online learning materials
Links to Videos
Readings (web, FINNA)
International Business, Global Edition, John D. Daniels, Lee H. Radebaugh and Daniel P.Sullivan, Pearson Education, Fifteenth edition, 2014. Chapter 18 (Global Production and Supply Chains). The book is freely available through the online materials database of TUAS (https://turkuamk.finna.fi/?lng=en-gb) at https://ebookcentral.proquest.com/lib/turkuamk-ebooks/reader.action?docID=5137609&ppg=738
Do not overuse book licences, use licences parsimonuouusly by avoiding multiple short time reading sessions.
Blended approach: online videos, readings, compulsory group interactive online sessions, individual exercises.
Assessment is based on participation to the online session, and application of the tools that support supply chain systems.
English
29.08.2022 - 20.12.2022
01.06.2022 - 09.09.2022
After completing this course the student is able to:
- understand the notion of value chain
- apply a value chain analysis to a case study
- understand the notion of supply chain
- apply suplpy chain thinking by drawing a supply chain diagram
- understand quality management
- apply a problem identification tool
- understand process thinking
- apply process mapping through drawing a flowchart diagram
- understand the notion of risk and risk management
- apply risk assessment tools
- understand the notion of sustainability and its impact on supply chains and consumer markets
Indicative structure of the course:
- value chain
- supply chain
- quality management
- process drawing
- risk management
- sustainability in the supply chain
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Information is available on the learning platform.
Activity and case-based learning. Use of tools for analytics and decision-making in the context of supply chain management.
Possibility of on-site and online collaboration. Compulsory group interactive sessions are announced in the learning environment.
The implementation takes place on Autumn 2022.
Please look at the exact dates, and possible updates on the course information sharing platforms (Peppi, Tuudo)..
The participant has not been present without satisfactory proof to at least 66% of the onsite and online meetings.
The participant fails to apply the tools that support supply chain systems due to lack of understanding of the theoretical rationale and tool usage requirements..The student has demonstrated limited knowledge and understanding of the chapter. The student has difficulties in applying his/her knowledge and understanding
of the chapter content to complete the task/assignment. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection
about what is asked for the task/assignment. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.
The participant understands the purpose of the tool that support supply chain systems and manages to apply them despite flaws in the usage requirements. The student has demonstrated good knowledge and understanding of the main areas of the chapter to complete the task/assignment.
The student shows he/she can apply his/her knowledge and understanding of the course content to complete the task/assignment.
The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the task/assignment.
The student is able to communicate their ideas in writing to the reader. Important parts of the text are clear and well written.
The participant has a clear understanding the purpose of the tool that support supply chain systems and manages to apply them satisfyingly fulfilling the usage requirements. The student has demonstrated very good knowledge and understanding of the main areas of the chapter.
The student shows they can apply his/her knowledge and understanding of the course content to answer the task/assignment.
The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the task/assignment.
The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.
The participant has a clear understanding the purpose of the tool that support supply chain systems and manages to apply them entirely fulfilling the usage requirements.
The participant is able to make analytical statements following the appllciation of tools. The student is able to create new knowledge. He/she innovates and shows full commitment in fulfilling the requirements.
Emmanuel Querrec
Face-to-face
On-site and Online learning materials
Links to Videos
Readings (web, FINNA)
International Business, Global Edition, John D. Daniels, Lee H. Radebaugh and Daniel P.Sullivan, Pearson Education, Fifteenth edition, 2014. Chapter 18 (Global Production and Supply Chains). The book is freely available through the online materials database of TUAS (https://turkuamk.finna.fi/?lng=en-gb) at https://ebookcentral.proquest.com/lib/turkuamk-ebooks/reader.action?docID=5137609&ppg=738
Do not overuse book licences, use licences parsimonuouusly by avoiding multiple short time reading sessions.
Blended approach: class meetings, online videos, readings, individual exercises.
Assessment is based on participation to the online session, and application of the tools that support supply chain systems.
English
07.01.2023 - 27.05.2023
23.11.2022 - 20.01.2023
After completing this course the student is able to:
- understand the notion of value chain
- apply a value chain analysis to a case study
- understand the notion of supply chain
- apply suplpy chain thinking by drawing a supply chain diagram
- understand quality management
- apply a problem identification tool
- understand process thinking
- apply process mapping through drawing a flowchart diagram
- understand the notion of risk and risk management
- apply risk assessment tools
- understand the notion of sustainability and its impact on supply chains and consumer markets
Indicative structure of the course:
- value chain
- supply chain
- quality management
- process drawing
- risk management
- sustainability in the supply chain
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Lemminkäisenkatu
H-5
Information is available on the learning platform.
Activity and case-based learning. Use of tools for analytics and decision-making in the context of supply chain management.
Possibility of on-site and online collaboration. Courses on Wednesdays as part of the International Semester.
The implementation takes place on Spring 2023.
Please look at the exact dates, and possible updates on the course information sharing platforms (Peppi, Tuudo)..
The participant has not been present without satisfactory proof to at least 66% of the onsite and online meetings.
The participant fails to apply the tools that support supply chain systems due to lack of understanding of the theoretical rationale and tool usage requirements..The student has demonstrated limited knowledge and understanding of the chapter. The student has difficulties in applying his/her knowledge and understanding
of the chapter content to complete the task/assignment. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection
about what is asked for the task/assignment. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.
The participant understands the purpose of the tool that support supply chain systems and manages to apply them despite flaws in the usage requirements. The student has demonstrated good knowledge and understanding of the main areas of the chapter to complete the task/assignment.
The student shows he/she can apply his/her knowledge and understanding of the course content to complete the task/assignment.
The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the task/assignment.
The student is able to communicate their ideas in writing to the reader. Important parts of the text are clear and well written.
The participant has a clear understanding the purpose of the tool that support supply chain systems and manages to apply them satisfyingly fulfilling the usage requirements. The student has demonstrated very good knowledge and understanding of the main areas of the chapter.
The student shows they can apply his/her knowledge and understanding of the course content to answer the task/assignment.
The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the task/assignment.
The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.
The participant has a clear understanding the purpose of the tool that support supply chain systems and manages to apply them entirely fulfilling the usage requirements.
The participant is able to make analytical statements following the appllciation of tools. The student is able to create new knowledge. He/she innovates and shows full commitment in fulfilling the requirements.
Saara Tikkanen
Distance learning
- e-book(s), articles, podcast(s)
- lessons material and one's own notes
Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. (2014). Value proposition design. Wiley.
Luchs, M., Swan, S. & Griffin, A. (2016). Design thinking: New product development essentials from the PDMA. Wiley. (Chapters 1, 2, 3 & 4)
- The students study the theoretical background at home
- Lectures, teacher/student interaction online and group work
- Team discussions, sharing and reflection
- Reading materials and podcast(s)
The assessment is based on the completion of the given group work, attendance and active participation in online meetings.
All the given assignments (pre-assignment, group report, group presentation video, peer reviews) need to be completed to be able to pass the course.
If the group report is returned late, the grade will be reduced by 1.
English
24.10.2022 - 20.12.2022
01.06.2022 - 23.10.2022
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
No exam.
Students work in small groups and create a productization project for a real or imaginary organization. Groups write a final report and record a video presentation about the project.
- Contact lessons 2 x 1 h
- Small group meetings 1 h per group
- Group work
- Individual work
The amount of effort is about 135 h = 5 credits
The course contains topics like productization process, product development and design thinking.
There is a pre-assignment in the course. The brief will be emailed in week 40 to the enrolled students.
Timing 13.10.-8.12.
13.10.2022 16:00:00 - 17:00:00 - Kick-off lecture (week 41)
25.10.2022 15:00:00 - 18:00:00 - Small groups (week 43)
26.10.2022 15:00:00 - 19:00:00 - Small groups (week 43)
08.12.2022 16:00:00 - 17:00:00 - Lecture and G&A about the group work
No final group report, peer reviews or pre-assignment delivered. No attendance at AGM and SGM.
Group report do present results but there is lack factual foundation, it is superficial and not well argued for. Used language, structure, style and content of returned report is moderate.
Peer reviews done sloppy. Pre-assignment completed successfully.
Group report include results which are well presented, are based on facts and are well argued for. Report include all the given topics and discussion of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course. Work shows critical thinking and source materials are well used. Good structure, style, and content of returned report.
Peer reviews done well. Pre-assignment completed successfully.
Report is high quality content wise and the product/service idea is innovative. Report contains all the given topics, in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content presented in the course literature and materials. Excellent structure, style, and content of returned report. All produced materials are showing excellent quality and conclusions are made. Group work shows critical thinking.
Peer reviews are profound and high-quality. Pre-assignment completed successfully.
Arto Manninen
Distance learning
- e-book(s), articles, podcast(s)
- lessons material and one's own notes
Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. (2014). Value proposition design. Wiley.
Luchs, M., Swan, S. & Griffin, A. (2016). Design thinking: New product development essentials from the PDMA. Wiley. (Chapters 1, 2, 3 & 4)
- The students study the theoretical background at home
- Lectures, teacher/student interaction online and group work
- Team discussions, sharing and reflection
- Reading materials and podcast(s)
The assessment is based on the completion of the given group work, attendance and active participation in online meetings.
All the given assignments (pre-assignment, group report, group presentation video, peer reviews) need to be completed to be able to pass the course.
If the group report is returned late, the grade will be reduced by 1.
English
27.03.2023 - 31.05.2023
01.12.2022 - 13.03.2023
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
No exam.
Students work in small groups and create a productization project for a real or imaginary organization. Groups write a final report and record a video presentation about the project.
- Contact lessons 2 x 1 h
- Small group meetings 1 h per group
- Group work
- Individual work
The amount of effort is about 135 h = 5 credits
The course contains topics like productization process, product development and design thinking.
There is a pre-assignment in the course. The brief will be emailed in week xx to the enrolled students.
Timing 25.3...-31.5. ALL CONTENT OF THE CORSE + ASSIGNMENTS WILL BE SPECIFIED.
Actual timing ofr the followwing will be specified:
- All group meetings 6.4. and 11.5.
- Small groups 18.-19.4.
No final group report, peer reviews or pre-assignment delivered. No attendance at AGM and SGM.
Group report do present results but there is lack factual foundation, it is superficial and not well argued for. Used language, structure, style and content of returned report is moderate.
Peer reviews done sloppy. Pre-assignment completed successfully.
Group report include results which are well presented, are based on facts and are well argued for. Report include all the given topics and discussion of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course. Work shows critical thinking and source materials are well used. Good structure, style, and content of returned report.
Peer reviews done well. Pre-assignment completed successfully.
Report is high quality content wise and the product/service idea is innovative. Report contains all the given topics, in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content presented in the course literature and materials. Excellent structure, style, and content of returned report. All produced materials are showing excellent quality and conclusions are made. Group work shows critical thinking.
Peer reviews are profound and high-quality. Pre-assignment completed successfully.
Emmanuel Querrec
Sanna Merisalo
Distance learning
- Materials provided in a course workspace, e.g. lecture materials, additional study materials.
- Students may seek for further suitable study materials
One example of study material:
Heagney, J. 2011. Fundamentals of Project Management. Amacom.
And other materials mentioned in Itslearning.
- Interactive online meetings: all group meetings with teachers, small group meetings with own group and teachers, group working,
- Team discussions and sharing: group: working with own small group.
- Individual research and reflection
Numerical grading, from 1 to 5 (0 means failed).
Active group working and participation should be shown for passing the course.
English
26.01.2023 - 15.05.2023
01.12.2022 - 28.02.2023
The primary course objective is to make students aware of all the essential elements within project management. i.e. are aware of various approaches and tools necessary from project inception to deliver process.
After completed this course the student:
- knows the basic elements of a project and is able to establish a project plan.
- is able to describe the project management process, including the project planning process.
- is able to understand importance of project follow-up.
- is able to identify various project management tools.
- is able to identify and attach the project to a wider framework.
- have better understanding of the risk in project management and need for the project communication as well as for resourcing and scheduling.
- has more experience of presenting new ideas and how to build informative presentation within essential information.
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Lectures, group working in study groups, individual work
135 hours student work divided into 11 weeks of study.
Content:
- project in general
- project planning phase
- the content of the project plan
- project initiation, scheduling and time-management
- budget management
- risk management
- project communication
- project organization, the roles and team building
- presenting the Project
Numerical grading, from 1 to 5 (0 means failed).
The student fails in demonstrating that he/she has developped competences in project management.
The student is able to demonstrate that he/she has developed competences in project management to some extent, however, the students lacks of in-depth knowledge, and is not capable of developing a project proposal that would clearly present the project objectives. The project itself may have weaknesses whether with regards to the administration, scheduling, budgeting, communications or risk management.
The student demonstrates that he/she has significantly developed competences in project management. The students shows evidences of acquisition of knowledge, and is capable of developing a project proposal that would clearly present the project objectives. The project itself has relatively low criticality weaknesses and project administration, scheduling, budgeting, communications and risk management matters are clearly and concretely addressed.
The student demonstrates that he/she fully masters the project management competence. The student has acquired in-depth knowledge that he/she puts into practice, and is capable of developing a project proposal that clearly presents the project objectives. The project itself has almost no weaknesses and project administration, scheduling, budgeting, communications and risk management matters are perfectly addressed.
Nicolas Le Grand
Nicolas Le Grand
nicolas.legrand@turkuamk.fi
Distance learning
Saunders M. et al. 2019. Research Methods for Business Students. 8th Edition. Prentice Hall (avalaible as an ebook on FINNA via the Vlebooks portal)
Thesis from former and current IB students
Workshops/All group meetings, self-studies, thesis seminars, and reflection on thesis
- 2 individual Assignments: pass/failed
- Research Proposal: pass/failed
- Attendance to thesis seminars
English
29.08.2022 - 21.12.2022
01.06.2022 - 11.09.2022
15 - 40
After your thesis proposal is accepted, you will be assigned a thesis supervisor. One important objective of this course is to get you started with your thesis.
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
Hyväksytty/Hylätty
Submitting a valid research proposal (to be agreed with the responsible teacher)
There is no exam for this course.
Learning by doing, flip learning and case study approach.
Attending All group meetings and thesis seminar: 5 hours
Research Proposal: 60 hours
Individual Assignments and self-studies: 60 hours
Commentaries and assessment of thesis: 10 hours
Research process and thesis writing process
Defining thesis objective, research questions and research scope
Identifying and using reliable and relevant past research
Research methodologies
Quantitative and qualitative data collection methods
Analyzing qualitative and quantitative data
Individual meeting with the responsible teacher to discuss and receive feedback on your research proposal
Writing your research proposal
The main component to pass is the Research proposal. The other components (individual assignments...) are there to help you to write of a better research proposal and have a clear understanding of what the thesis writing process and requirements are at TUAS.
Nicolas Le Grand
Nicolas Le Grand
nicolas.legrand@turkuamk.fi
Distance learning
Saunders M. et al. 2019. Research Methods for Business Students. 8th Edition. Prentice Hall (avalaible as an ebook on FINNA via the Vlebooks portal)
Thesis from former and current IB students
Workshops/All group meetings, self-studies, thesis seminars, and reflection on thesis
- 2 individual Assignments: pass/failed
- Research Proposal: pass/failed
- Attending a thesis seminar
English
03.01.2023 - 05.06.2023
01.12.2022 - 19.01.2023
15 - 30
After your thesis proposal is accepted, you will be assigned a thesis supervisor. One important objective of this course is to get you started with your thesis.
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
2 credits
5 credits
Hyväksytty/Hylätty
Submitting a valid thesis proposal (to be agreed with the responsible teacher)
There is no exam for this course.
Learning by doing, flip learning and case study approach.
Attending All group meetings and thesis seminar: 5 hours
Thesis Proposal: 60 hours
Individual Assignments and self-studies: 60 hours
Commentaries and assessment of thesis: 10 hours
Research process and thesis writing process
Defining thesis objective, research questions and research scope
Identifying and using reliable and relevant past research
Research methodologies
Quantitative and qualitative data collection methods
Analyzing qualitative and quantitative data
Individual meeting with the responsible teacher to discuss and receive feedback on your research proposal
Writing your Thesis proposal
The main component to pass is the Thesis proposal. The other components (individual assignments...) are there to help you to write of a better thesis proposal and have a clear understanding of what the thesis writing process and requirements are at Turku UAS.
Ajaya Joshi
Ajaya Joshi
Distance learning
Informed at the platform.
The students study the theoretical background at home (cf. reading to be completed prior to every workshop)
The students will watch prerecorded video of chapter summaries
The contact hours are mainly used to review group assignments and workshops.
BYOD for each “lecture” as the course book & internet access are needed to do the case studies
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund / Ourginal - Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited. Self- and peer evaluation (if asked) limited.
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, deep analysis. And in comparison to other group members there are clear bonus aspects (wider theories, more theories or tools used or so...). Also presentations are high quality. And the peer comments are constructive and analytical. There are lots of good references used and theories and tools relevant to the subject are shown in the assignments. Self- and peer evaluation (if asked) analytical.
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as constructive peer comments.Theories, tools and references are widely used. Self- and peer evaluation analytical, reflective, vide and constructive.
English
29.08.2022 - 20.12.2022
01.06.2022 - 15.09.2022
10 - 40
-
All the components (individual assignments, peer wrok…) of this course will be graded as follow:
Fail (0pts), Good (1pts) and Excellent (2pts)
• Group discussions: 4 points maximum
• Case analysis: 2 points maximum
• Service encounter journal: 2 points maximum
• Service redesign assignment,
application of GAP model: 2 points maximum
• Attendance and participation: 2 points maximum
The students can get a maximum of altogether 12 points.
The points translate as follow for the final grade:
0-5 points: fail; 6 points: 1; 7 points: 2; 8 points: 3; 9-10 points; 4; 11-12 points: 5
Please note that:
Missing a deadline equals 0 points (medical certificate accepted)
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
1 credits
5 credits
H-5
No optional version. Please note, do your best effort in the assignments right away - there is no up-grading, since there is no exam. The only way to up-grade your final grade is through a new e.g. next course.
No exam, course is done through learning assignments.
Independent studies, flipped learning, case study analysis, online live team discussions, and project-based learning.
5 ects, detailed guidelines at the database. 135 hours of student work.
Divided into the individual study, reading and reflection,
+ team discussions and sharing.
Online, videos, reading materials and slides.
According to separate timetable (on-line). Autumn course.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.). The reference books must be used when doing the assignments!
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, using references, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, deep analysis. And in comparison to other group members there are clear bonus aspects (wider theories, more theories or tools used or so...). Also presentations are high quality. And the self and peer comments are constructive and analytical.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as constructive peer comments and self-evaluation.Theories, tools and references are widely used.
Ajaya Joshi
Ajaya Joshi
Distance learning
Informed at the platform.
Innopeda, PBL.
The students study the theoretical background at home (cf. reading to be completed prior to every workshop)
The students will watch prerecorded video of chapter summaries
The contact hours are mainly used to review group assignments and workshops.
BYOD for each “lecture” as the course book & internet access are needed to do the case studies
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund / Ourginal - Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited. Self- and peer evaluation (if asked) limited.
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, deep analysis. And in comparison to other group members there are clear bonus aspects (wider theories, more theories or tools used or so...). Also presentations are high quality. And the peer comments are constructive and analytical. There are lots of good references used and theories and tools relevant to the subject are shown in the assignments. Self- and peer evaluation (if asked) analytical.
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as constructive peer comments.Theories, tools and references are widely used. Self- and peer evaluation analytical, reflective, vide and constructive.
English
02.02.2023 - 31.07.2023
01.12.2022 - 05.02.2023
All the components (individual assignments, peer work…) of this course will be graded as follow:
Fail (0pts), Good (1pts) and Excellent (2pts)
• 2 quiz: 2 points/quiz
• Group discussions: 2 points maximum
• Service encounter journal: 2 points maximum
• Service redesign assignment,
application of GAP model: 2 points maximum
• Attendance and participation: 2 points maximum
The students can get a maximum of altogether 12 points.
The points translate as follow for the final grade:
0-5 points: fail; 6 points: 1; 7 points: 2; 8 points: 3; 9-10 points; 4; 11-12 points: 5
Please note that:
Missing a deadline equals 0 points (medical certificate accepted)
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
No optional version. Please note, do your best effort in the assignments right away - there is no up-grading, since there is no exam. The only way to up-grade your final grade is through a new e.g. next course.
No exam, course is done through learning assignments.
Innopeda, Independent studies, flipped learning, case study analysis, online live team discussions, and project-based learning.
5 ects, detailed guidelines at the database. 135 hours of student work.
Divided into the individual study, reading and reflection,
+ team discussions and sharing.
Online, videos, reading materials and slides.
According to separate timetable (on-line). Spring 2023 Schedule.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.). The reference books must be used when doing the assignments!
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, using references, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, deep analysis. And in comparison to other group members there are clear bonus aspects (wider theories, more theories or tools used or so...). Also presentations are high quality. And the self and peer comments are constructive and analytical.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as constructive peer comments and self-evaluation. Theories, tools and references are widely used.
There is no implementations attached to this degree programme.