Academic year 2022 - 2023

•   Bachelor's Thesis KH00BH12-3005 02.08.2022-30.07.2023  20 credits  (PINBOS20, ...) +-
  Competence objectives of study unit

  Bachelor's Thesis is an extensive study unit with the width of 20 ECTS. The aim of thesis is to prepare the student in planning and researching areas for development. The goals of the thesis are to develop and demonstrate the ability to apply research and development models and methods in practice, to solve problems in the workplace, and to train for expertise in the field. The thesis is a commissioned research and development project related to the student's specialisation area.
  
  In the thesis project the student increases his/her abilities to work systematically, solve problems when planning for a long-term project, carry out it independently. A goal is also to develop a deeper understanding of the study field.
  
  The student learns to acquire and analyse information, apply it into practice when solving problems and challenges, justify his/her decisions, make conclusions and suggestions for practical development, document and evaluate the information produced and the methods used.

  ---

  Teacher(s) in charge

  Emmanuel Querrec

  Anne-Marie Jünger

  Nicolas Le Grand

  Anniina Kolari

  Ajaya Joshi

  Pia Lindgren

  Mode of delivery

  Face-to-face

  Teaching language

  English

  Timing

  02.08.2022 - 30.07.2023

  Enrollment date range

  03.07.2022 - 01.08.2022

  • 20 credits

  Group(s)

  • PINBOS20
  • PINBOS19

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in International Business (not translated)

  Assessment scale

  H-5

•   Brand Management 3011657-3014 29.08.2022-16.10.2022  5 credits  (PLIITS21mar, ...) +-
  Competence objectives of study unit

  After completing the course the student is able to
  - explain basic branding concepts
  - explain factors that help to create differentiated brands
  - apply brand building in different contexts.

  Prerequisites

  No special entry requirements

  Content of study unit

  - branding 360° process
  - components of branding in three different sectors
  - brand architecture and brand portfolio

  ---

  Teacher(s) in charge

  Arto Manninen

  Mode of delivery

  Face-to-face

  Learning material

  Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.

  Learning methods

  Lectures, literature, assignments, group work.

  Objects, timing and methods of assessment

  Book reflection pass/fail
  Group work pass/fail during the course.
  Exam 0-5

  Teaching language

  English

  Timing

  29.08.2022 - 16.10.2022

  Enrollment date range

  01.06.2022 - 04.09.2022

  • 5 credits

  Group(s)

  • PLIITS21mar
  • Vaihtos22Yrmy

  Seats

  0 - 40

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in Business, Degree Programme in International Business (not translated)

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  No alternative methods.

  Exam dates and retake possibilities

  Re-take will be agreed separately.

  Pedagogic approaches

  Innovative pedagogy incl. field work outside classroom and presentations.

  Student's schedule and workload

  Book reflection, two assignments, exam = 133 hrs = 5 credits.

  Assessment criteria

  Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.

  Assessment criteria – satisfactory (1-2)

  Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.

  Assessment criteria – good (3-4)

  Has returned book reflection, has attended group work and has Good command of materials reuired to the exam

  Assessment criteria – excellent (5)

  Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam

•   Brand Management 3011657-3012 22.09.2022-20.12.2022  5 credits  (PINBOS21) +-
  Competence objectives of study unit

  After completing the course the student is able to
  - explain basic branding concepts
  - explain factors that help to create differentiated brands
  - apply brand building in different contexts.

  Prerequisites

  No special entry requirements

  Content of study unit

  - branding 360° process
  - components of branding in three different sectors
  - brand architecture and brand portfolio

  ---

  Teacher(s) in charge

  Janne Granfors

  Arto Manninen

  Teachers and responsibilities

  Lecturers: Janne Granfors and Arto Manninen

  Mode of delivery

  Distance learning

  Learning material

  Aaker: Aaker on Branding : 20 Principles That Drive Success. + materials at the web platform.

  Learning methods

  On-line study unit only in Itslearning. PBL and innovation pedagogy. The study unit is only for PINBOS / IB- students.

  Objects, timing and methods of assessment

  Only those tasks that are returned on time, before the final deadlines, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Ourginal / Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.).
  The two assignments are evaluated as following on group work (pass / fail), and 100 % on individual work. Both must be done and passed though on time. Also student´s level of given peer feed-back to fellow students affect the evaluation as stated below.
  
  Please note also, there is no exam in the course, so do your best effort at once – there is no extra possibilities to up-grade the final grade in any other form than coming to the course again when it enrolls next time, and to do the tasks and assignments that are valid then !!!!!
  
  
  Scale : 0- 5
  • Fail (0)
  There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
  • Satisfactory (1-2)
  All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
  • Good (3-4)
  All the tasks are analytical, and well done. They represent high quality in terms of references, length, in-depth analysis. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments are constructive and analytical. References are used well.
  
  • Excellent (5)
  All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments. Lots of good references.

  Teaching language

  English

  Timing

  22.09.2022 - 20.12.2022

  Enrollment date range

  01.06.2022 - 18.10.2022

  • 5 credits

  Group(s)

  • PINBOS21

  Seats

  10 - 40

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in Business, Degree Programme in International Business (not translated)

  Campus

  Location-independent

  RDI share

  1 credits

  Share of online studies

  5 credits

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  No optional versions, only on-line version.

  Exam dates and retake possibilities

  No exam.

  Pedagogic approaches

  On-line study unit only in Itslearning- platform. PBL and innovation pedagogy. Only for PINBOS -group.

  Student's schedule and workload

  5 ects, two separate assignments (one group work, one individual assignment), which are introduced and guided in the beginning of the study unit. No exam.

  Content scheduling

  Basics of brands and brand building. After the study unit the student is able to understand how different forms of communication create and impact on product and company level, describe and name factors affecting the product image (brand) and apply brand building in different contexts.

  Assessment criteria

  Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Ourginal / Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
  Scale : 0- 5
  • Fail (0)
  The assignment is not compatible with the brief. There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.

  Assessment criteria – satisfactory (1-2)

  • Satisfactory (1-2)
  The assignment is compatible to the brief. All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis and reflection. Or the references are very limited.

  Assessment criteria – good (3-4)

  • Good (3-4)
  All the tasks are analytical, and well done. They are also well presented. They represent high quality in terms of references, length, deep analysis and reflection. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments to fellow students are constructive and analytical.

  Assessment criteria – excellent (5)

  • Excellent (5)
  All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments. Lots of good references (and well used).
  
  PLEASE NOTE ! UP-GRADING THE FINAL GRADE: Please note, there is no exam in the course, so do your best effort at once – there is no extra possibilities to up-grade the final grade in any other form than coming to the course again when it enrolls next time, and to do the tasks and assignments that are valid then !!!!!

•   Brand Management 3011657-3013 24.10.2022-20.12.2022  5 credits  (PLIITS21mar) +-
  Competence objectives of study unit

  After completing the course the student is able to
  - explain basic branding concepts
  - explain factors that help to create differentiated brands
  - apply brand building in different contexts.

  Prerequisites

  No special entry requirements

  Content of study unit

  - branding 360° process
  - components of branding in three different sectors
  - brand architecture and brand portfolio

  ---

  Teacher(s) in charge

  Arto Manninen

  Mode of delivery

  Face-to-face

  Learning material

  Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.

  Learning methods

  Lectures, literature, assignments, group work.

  Objects, timing and methods of assessment

  Book reflection pass/fail
  Group work pass/fail during the course.
  Exam 0-5

  Teaching language

  Finnish

  Timing

  24.10.2022 - 20.12.2022

  Enrollment date range

  01.06.2022 - 24.10.2022

  • 5 credits

  Group(s)

  • PLIITS21mar

  Seats

  0 - 40

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in Business, Degree Programme in International Business (not translated)

  Campus

  Kupittaa Campus

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  No alternative methods.

  Exam dates and retake possibilities

  Re-take will be agreed separately.

  Pedagogic approaches

  Innovative pedagogy incl. field work outside classroom and presentations.

  Student's schedule and workload

  Book reflection, two assignments, exam = 133 hrs = 5 credits.

  Assessment criteria

  Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.

  Assessment criteria – satisfactory (1-2)

  Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.

  Assessment criteria – good (3-4)

  Has returned book reflection, has attended group work and has Good command of materials reuired to the exam

  Assessment criteria – excellent (5)

  Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam

•   Communication in Professional Contexts 3041254-3004 29.08.2022-04.12.2022  5 credits  (PINBOS20) +-
  Competence objectives of study unit

  The aim of the course is to develop the students’ communication skills in demanding spoken and written communicative situations in working life. The course will give the students skills and confidence to create and share information as a professional in global business.
  After the course, students are able to
  - Write to inform, influence and persuade by making use of field-specific sources
  - Share information in a field-specific community as part of a professional profile
  - Present information to create interest and to convince an audience
  - Make use of modern communication tools used in working life
  - Communicate in English as a professional in academic and business contexts.

  ---

  Teacher(s) in charge

  Anniina Kolari

  Pia Lindgren

  Teachers and responsibilities

  Anniina Kolari
  Pia Lindgren

  Mode of delivery

  Distance learning

  Learning material

  Task-based support materials provided by course teachers on the course platform, subject-based materials by students themselves

  Learning methods

  Independent pair work; Research, reporting and pitching; Online meetings in groups.
  
  Independent pair research and reflection (integrated with Contemporary Topics in Digital Business). Same written assignment applies for both courses.
  
  Interactive online meetings
  Team discussions and sharing
  Reading materials

  Objects, timing and methods of assessment

  Self, peer and teacher feedback and assessment; report, pitch, attendance in online meetings.

  Teaching language

  English

  Timing

  29.08.2022 - 04.12.2022

  Enrollment date range

  01.06.2022 - 11.09.2022

  • 5 credits

  Group(s)

  • PINBOS20

  Seats

  30 - 40

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in International Business (not translated)

  Campus

  Location-independent

  Share of online studies

  5 credits

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  The student can apply for accreditation prior to the course starts. Alternative ways must be discussed with course teachers.

  Exam dates and retake possibilities

  No written examinations.

  Pedagogic approaches

  innovation pedagogy; international and business-life oriented task-based pair work
  integration with the course 'Contemporary Topics in Digital Business'
  
  Individual pair study supported by peer discussions and teacher guidance
  Co-creation and co-teaching
  Task-based assessment

  Student's schedule and workload

  5ECTS, 135 hours student work
  -literary research
  -reporting
  -pitching
  -working as pairs
  -discussing in teams

  Content scheduling

  - Write to inform, influence and persuade by making use of field-specific sources
  - Share information in a field-specific student community
  - Pitch information to create interest and to convince an audience
  - Make use of modern communication tools used in working life
  - Communicate in English as a professional in academic contexts
  - Support student in the future thesis writing process
  
  This course is closely integrated with Contemporary Topics in Digital Business
  
  Implementation in the autumn semester

  Assessment criteria

  Student did not complete required course assignments that show competence in course topics, did not participate adequately in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.

  Assessment criteria – satisfactory (1-2)

  The student shows ability to communicate in demanding situations requiring professional communication skills but the style, register, vocabulary and contents are somewhat limited.

  Assessment criteria – good (3-4)

  The student demonstrates adequate ability to write and speak in professional/educational contexts (research paper, pitch). The student is able to give and apply constructive feedback on personal communication competence in team-based contexts.

  Assessment criteria – excellent (5)

  The student is able to analyse and apply appropriately in field-specific communicative situations. The students are able to adapt and adjust their communication style and suggest ways of improving the communication in different professional/educational situations. Well-argued feedback to others.

•   Contemporary Topics in Digital Business 3041251-3005 29.08.2022-16.12.2022  5 credits  (PINBOS20) +-
  Competence objectives of study unit

  Student is able to
  - Utilize latest information and innovation within digital world
  - Understand the use of evolving technologies in creating service/product
  - Evaluate on-going developments within digital business world from different perspectives
  - To investigate ongoing developments in the field of digital business and present key findings based on your findings

  Content of study unit

  Course topics will be selected from current important themes in digital business i.e.
  Application on AI
  Internet of Things
  E-business in 2020’s
  Cyber security
  Conversational marketing
  Social media (marketing) in 2020’s
  Service as a product (Airbnb as an example)
  Future of growth hacking
  Digital solutions for elderly care
  Blockchain
  Digital solutions in climate change battle
  Disruption in banking business – new players & payment transactions

  ---

  Teacher(s) in charge

  Ajaya Joshi

  Teachers and responsibilities

  Ajaya Joshi

  Mode of delivery

  Distance learning

  Learning material

  Will be published in Itslearning.

  Learning methods

  100 percent online implementation
  Webinars, guest speaker presentations, pair research, presenting findings of the research, and commentaries.

  Objects, timing and methods of assessment

  Fail (0pts), Good (1pts) and Excellent (2pts)
  - 1 pair research (4pts) + presentation (2pts): 6 points maximum.
  - the research paper and presentation are graded 0-1-2.
  - 2 pair reviews: 2 maximum points each
  OR inviting and introducing a guest speaker = replaces one pair review.
  - Individual performance, active participation and attendance: 2 points.
  - To pass the course you need to attend minimum 5 sessions. (including at least one long session)
  - The students can get a maximum of altogether 12 points.
  
  The points translate as follow for the final grade:
  Points = Grade
  • 5 points or below: fail
  • 6 points = 1
  • 7-8 points = 2
  • 9 points = 3
  • 10-11 points = 4
  • 12 points = 5
  
  
  Please note that: Missing a deadline equals 0 points (medical certificate accepted).
  
  You can change your research presentation date under the following circumstances:
  - You find an empty time slot in the calendar
  - You are able to agree to swap the date with another pair
  - You inform the teachers about the change at least one month in advance
  - In case of emergency, the other pair member is to present on your behalf
  
  Otherwise the change of the date will lead to failure of the course.

  Teaching language

  English

  Timing

  29.08.2022 - 16.12.2022

  Enrollment date range

  01.06.2022 - 18.09.2022

  • 5 credits

  Group(s)

  • PINBOS20

  Additional information

  Will be published in Itslearning.

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in International Business (not translated)

  Campus

  Location-independent

  Share of online studies

  5 credits

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  None

  Exam dates and retake possibilities

  No exams.

  Pedagogic approaches

  Learning by doing, research-based, active participative observation, critical evaluation and problem-based learning.
  Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative

  Student's schedule and workload

  Seminar: Participation, preparation and presentation: 20 hours
  Theme selection and proposal: 10 hours
  Research: 20 hours
  Peer reviews: 6 hours
  Pair Assignments and self-studies: 80 hours

  Content scheduling

  Contemporary Topics in Digital Business course will provide you with a unique opportunity to explore and gain cross-disciplinary knowledge from multi-dimensional digital world i.e. e-business, SoMe marketing, artificial intelligence, SEO, payment transactions, to name a few. In this course, students will explore an area of personal interest by researching and present research findings during the seminars.
  Upon completion of the course, students will become well acquainted with important topics within the digital business sphere. In addition, students will become aware of potential opportunities and challenges caused by dynamic digital phenomena.
  
  This course is divided into 7 online sessions (webinars).
  Each session will begin with the presentation of a key theme (by a student pair or a guest speaker).
  One of the key deliverables is that each student pair will write an article on the chosen interest area/theme. During the webinar, two student pairs will present research findings.

  Assessment criteria

  0= Passive or no participation throughout the course. Failure to attend minimum 5 sessions. The student shows very limited knowledge and understanding of the major themes covered in the course as well as an inability to grasp fundamental principles digital business. Zero or insignificant contribution during the webinars and completion of pair assignments. Student shows very little ability to gather and interpret relevant secondary data to meet or reach objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student has difficulties in communicating his/her ideas to others. Most part of assignments is unclear.

  Assessment criteria – satisfactory (1-2)

  Limited participation throughout the course duration. The student demonstrates limited knowledge and understanding of the main themes covered during the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of chosen research theme and limited ability to gather and interpret relevant secondary data to meet or reach objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

  Assessment criteria – good (3-4)

  Good participation throughout the course duration, and encourages (support) other study team members in identifying new possibilities in a theme they have selected. Good understanding of overall research theme and its future application. Demonstrate good ability to gather and interpret relevant secondary data to fulfil research objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

  Assessment criteria – excellent (5)

  Excellent participant throughout the course duration, and encourages (support/guide) other study team members. Student shows a clear understanding of the major themes covered and presented during the course as well its future potential and limitations The student clearly demonstrates how to gather and interpret relevant data to fulfil the research objective. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

•   Digital Marketing Basics 3041249-3014 19.09.2022-25.11.2022  5 credits  (PLIITS21mar) +-
  Competence objectives of study unit

  The student is able to
  - Recognize the potential of the web for company’s sales and marketing operations
  - Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
  - Name the core terminology and indicators of web marketing
  - Plan actions to increase visitor traffic and engagement
  - Apply the basics of web analytics

  Content of study unit

  - Features and capabilities of a well-working website
  - Visibility of a webpage, SEO (search engine optimization)
  - Tools and metrics for website optimization

  ---

  Teacher(s) in charge

  Jaana Merikallio

  Mode of delivery

  Face-to-face

  Learning material

  - e-book(s) and articles
  - lessons material and one's own notes
  - Google Analytics tutorial videos

  Learning methods

  - contact lessons: active participation, presentations
  - individual studying
  - learning and sharing ideas in a group - team work skills

  Objects, timing and methods of assessment

  Pre-course assignment (individual): 10% (pass/fail)
  Display campaign (individual): 30% (0-5)
  SEO assignment (group): 30% (0-5)
  Digital strategy (group): 30% (0-5)
  
  Compulsory, but no effect on grade: Google Analytics for Beginners Certificate
  
  INDIVIDUAL ASSIGNMENTS:
  
  Pre-course assignment (10%)
  Pass: the assignment has been accomplished according to instructions.
  Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three and/or definitions in Finnish are missing or incorrect.
  
  
  Plan a display campaign (30%), multiply assignment grade by 6:
  0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM.
  1-2: The campaign has been built according to instructions, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing or are difficult to interpret.
  3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her solutions.
  5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Student provides arguments for his/her solutions, which demonstrate expertise.
  
  
  GROUP ASSIGNMENTS:
  
  1st Assignment: Website traffic and how to increase it (20%), multiply assignment grade by 4:
  0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization.
  1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
  3-4: All the required aspects are covered and the use of references is sufficient and correct.
  5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO. Use of references is versatile and correct.
  
  2nd = Final Assignment: Build a digital marketing strategy for a small company (40%), multiply points by 8:
  0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used.
  1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
  3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
  5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.
  
  In final group assignment: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's own grade may differ from the one of the group's, depending on the group members' evaluation.
  
  FINAL COURSE GRADE SCALE:
  
  0-25: fail
  26-49: 1
  50-64: 2
  65-79: 3
  80-89: 4
  90-100: 5
  
  
  Degree of student's participation and activity in classes can raise or lower the grade.

  Teaching language

  Finnish

  Timing

  19.09.2022 - 25.11.2022

  Enrollment date range

  01.06.2022 - 02.08.2022

  • 5 credits

  Group(s)

  • PLIITS21mar

  Seats

  0 - 30

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in Business, Degree Programme in International Business (not translated)

  Assessment scale

  H-5

  Pedagogic approaches

  Learning in teams, in interaction with others, self and peer evaluation, digital learning.

  Student's schedule and workload

  - Contact lessons 8 x 3h
  - Group work 30 h
  - Individual studying, including Google Analytics Certificate 70 h
  - Pre-course assignment 10 h

  Content scheduling

  20.9.-25.11.2022
  - Intro, recap marketing fundamentals
  - The benefits of digital marketing
  - Traditional vs. digital marketing
  - Inbound vs. outbound:
  o different channels
  o key elements of inbound marketing
  o traffic sources, how to increase traffic
  - targeting, buyer personas
  - buyer´s journey
  - SEO, SEM
  - Google Analytics for Beginners Certificate

  Assessment criteria

  0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

  Assessment criteria – satisfactory (1-2)

  26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

  Assessment criteria – good (3-4)

  65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

  Assessment criteria – excellent (5)

  90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

•   Digital Marketing Basics 3041249-3012 24.10.2022-20.12.2022  5 credits  (PINBOS21) +-
  Competence objectives of study unit

  The student is able to
  - Recognize the potential of the web for company’s sales and marketing operations
  - Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
  - Name the core terminology and indicators of web marketing
  - Plan actions to increase visitor traffic and engagement
  - Apply the basics of web analytics

  Content of study unit

  - Features and capabilities of a well-working website
  - Visibility of a webpage, SEO (search engine optimization)
  - Tools and metrics for website optimization

  ---

  Teacher(s) in charge

  Saara Tikkanen

  Mode of delivery

  Distance learning

  Learning material

  - e-book(s) and articles
  - lessons material and one's own notes
  - Google Analytics tutorial videos

  Learning methods

  - contact lessons: active participation, presentations
  - group assignments (assessing & improving Web presence;
  - Google Digital Marketing Fundamentals Certificate

  Objects, timing and methods of assessment

  Exam (individual): 10% (0-5)
  Display campaign (individual): 30% (0-5)
  SEO assignment (group): 20% (0-5)
  Digital strategy (group): 40% (0-5)
  
  Compulsory, but no effect on grade: Google Analytics for Beginners Certificate
  
  INDIVIDUAL ASSIGNMENTS:
  
  
  Exam 10%, multiply exam grade by 2:
  0: (0 pt)
  0,5: 1/10 answers correct (1 points)
  1: 2/10 answers correct (2pts)
  1,5: 3/10 correct answers (3 points)
  2: 4/10 answers correct (4 pts)
  2,5: 5/10 answers correct (5 points)
  3: 6/10 answers correct (6 pts)
  3,5: 7/10 answers correct (7 points)
  4: 8/10 answers correct (8 pts)
  4,5: 9/10 answers correct (9 points)
  5: 10/10 answers correct (10 pts)
  
  
  Plan and buy a display campaign (30%), multiply assignment grade by 6:
  0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation) are wrong. The campaign period per media is missing.
  1-2: The campaign has been built according to instructions, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen.
  3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for their solutions and exhibits media cards / price sources clearly.
  5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Student provides arguments for his/her solutions, which demonstrate expertise.
  
  GROUP ASSIGNMENTS:
  
  1st Assignment: Website traffic and how to increase it (20%), multiply assignment grade by 4:
  0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization.
  1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
  3-4: All the required aspects are covered and the use of references is sufficient and correct.
  5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO. Use of references is versatile and correct.
  
  2nd = Final Assignment: Build a digital marketing strategy for a small company (40%), multiply points by 8:
  0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used.
  1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
  3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
  5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.
  
  In final group assignment: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's own grade may differ from the one of the group's, depending on the group members' evaluation.
  
  FINAL COURSE GRADE SCALE:
  
  0-25: fail
  26-49: 1
  50-64: 2
  65-79: 3
  80-90: 4
  91-100: 5
  
  Degree of student's participation and activity in classes can raise or lower the grade.

  Teaching language

  English

  Timing

  24.10.2022 - 20.12.2022

  Enrollment date range

  01.06.2022 - 21.10.2022

  • 5 credits

  Group(s)

  • PINBOS21

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in Business, Degree Programme in International Business (not translated)

  Campus

  Location-independent

  Share of online studies

  5 credits

  Assessment scale

  H-5

  Pedagogic approaches

  Learning in teams, in interaction with others, self and peer evaluation, digital learning.

  Student's schedule and workload

  - Contact lessons 4h
  - Group work 3 x 10 hours = 30 h
  - Individual studying, including Google Digital Marketing Fundamentals 70 h
  -

  Content scheduling

  30.08-31.10.2021
  - Intro, recap marketing fundamentals
  - The benefits of digital marketing
  - Traditional vs. digital marketing
  - Inbound vs. outbound:
  o learn 'digital language' and get familiar with digital environments
  o how to assess and improve web-presence
  o traffic sources, how to increase traffic
  - targeting, buyer personas
  - buyer´s journey
  - SEO, SEM
  - earning the Google Digital Marketing Fundamentals Certificate

  Assessment criteria

  0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

  Assessment criteria – satisfactory (1-2)

  26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

  Assessment criteria – good (3-4)

  65-90 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

  Assessment criteria – excellent (5)

  91-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

•   Digital Marketing Basics 3041249-3013 05.09.2022-11.11.2022  5 credits  (PLIITS21mar) +-
  Competence objectives of study unit

  The student is able to
  - Recognize the potential of the web for company’s sales and marketing operations
  - Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
  - Name the core terminology and indicators of web marketing
  - Plan actions to increase visitor traffic and engagement
  - Apply the basics of web analytics

  Content of study unit

  - Features and capabilities of a well-working website
  - Visibility of a webpage, SEO (search engine optimization)
  - Tools and metrics for website optimization

  ---

  Teacher(s) in charge

  Jaana Merikallio

  Mode of delivery

  Face-to-face

  Learning material

  - e-book(s) and articles
  - lessons material and one's own notes
  - Google Analytics tutorial videos

  Learning methods

  - contact lessons: active participation, presentations
  - individual studying
  - learning and sharing ideas in a group - team work skills

  Objects, timing and methods of assessment

  Pre-course assignment (individual): 10% (pass/fail)
  Display campaign (individual): 30% (0-5)
  SEO assignment (group): 30% (0-5)
  Digital strategy (group): 30% (0-5)
  
  Compulsory, but no effect on grade: Google Analytics for Beginners Certificate
  
  INDIVIDUAL ASSIGNMENTS:
  
  Pre-course assignment (10%)
  Pass: the assignment has been accomplished according to instructions.
  Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three and/or definitions in Finnish are missing or incorrect.
  
  Plan a display campaign (30%), multiply assignment grade by 6:
  0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM.
  1-2: The campaign has been built according to instructions, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing or are difficult to interpret.
  3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her solutions.
  5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Student provides arguments for his/her solutions, which demonstrate expertise.
  
  
  GROUP ASSIGNMENTS:
  
  1st Assignment: Website traffic and how to increase it (20%), multiply assignment grade by 4:
  0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization.
  1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
  3-4: All the required aspects are covered and the use of references is sufficient and correct.
  5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO. Use of references is versatile and correct.
  
  2nd = Final Assignment: Build a digital marketing strategy for a small company (40%), multiply points by 8:
  0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used.
  1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
  3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
  5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.
  
  In final group assignment: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's own grade may differ from the one of the group's, depending on the group members' evaluation.
  
  FINAL COURSE GRADE SCALE:
  
  0-25: fail
  26-49: 1
  50-64: 2
  65-79: 3
  80-89: 4
  90-100: 5
  
  
  Degree of student's participation and activity in classes can raise or lower the grade.

  Teaching language

  Finnish

  Timing

  05.09.2022 - 11.11.2022

  Enrollment date range

  01.06.2022 - 12.09.2022

  • 5 credits

  Group(s)

  • PLIITS21mar

  Seats

  0 - 30

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in Business, Degree Programme in International Business (not translated)

  Campus

  Kupittaa Campus

  Assessment scale

  H-5

  Pedagogic approaches

  Learning in teams, in interaction with others, self and peer evaluation, digital learning.

  Student's schedule and workload

  - Contact lessons 8 x 3h
  - Group work 30 h
  - Individual studying, including Google Analytics Certificate 70 h
  - Pre-course assignment 10 h

  Content scheduling

  8.9.-11.11.2022
  - Intro, recap marketing fundamentals
  - The benefits of digital marketing
  - Traditional vs. digital marketing
  - Inbound vs. outbound:
  o different channels
  o key elements of inbound marketing
  o traffic sources, how to increase traffic
  - targeting, buyer personas
  - buyer´s journey
  - SEO, SEM
  - Google Analytics for Beginners Certificate

  Assessment criteria

  0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

  Assessment criteria – satisfactory (1-2)

  26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

  Assessment criteria – good (3-4)

  65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

  Assessment criteria – excellent (5)

  90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

•   Human Resource Management 3041248-3010 31.08.2022-26.10.2022  5 credits  (Vaihtos22Yrmy) +-
  Competence objectives of study unit

  Having completed the course the student is able to
  - understand how HRM can contribute to organizational performance
  - recognize the principal functions of HR
  - develop an understanding of how the principles and practices human resource management
  - help firms to attract, retain, and develop its human capital.

  Content of study unit

  - strategic management and Strategic HR management
  - core processes and functions of HRM
  - work analysis and job design
  - recruitment process
  - performance management and appraisal, reward management

  ---

  Teacher(s) in charge

  Nicolas Le Grand

  Teachers and responsibilities

  Nicolas Le Grand
  nicolas.legrand@turkuamk.fi

  Mode of delivery

  60% Face-to-face, 40% Distance learning

  Learning material

  - Course book: Dessler, Gary (2017 or 2019). Human Resource Management, 15th/16th edition, Harlow: Pearson Education.
  There are several hard copies of the 13th, 15th and 16th editions at the Lemminkäinen library which are also fine to use for this course.
  - Reading materials in Itslearning

  Learning methods

  Flipped Learning: the students study the theoretical background at home (cf. reading to be completed prior to every class)
  The contact hours are mainly used to do case studies and workshops.
  BYOD for each “lecture” as the course book & internet access are needed to do the case studies

  Objects, timing and methods of assessment

  The course is based on case studies which are done in class. Therefore a 70% attendance is required to be able to pass the course.
  
  All the components (individual assignments, peer reviews…) of this course will be graded as follow:
  Fail (0pts)
  Good (1pts)
  Excellent (2pts)
  2 Individual assignments: 4 points maximum
  2 peer reviews: 4 points maximum
  2 impromptu tests: 4 points maximum
  1 team assignment (team presentation and executive summary): 4 points
  The students can get a maximum of altogether 16 points.
  The points translate as follow for the final grade:
  0-6 points: failed; 7 points: 1; 8-9 points: 2; 10-11 points: 3; 12-13 points; 4; 14-16 points: 5
  
  Please note that:
  Missing a deadline equals 0 points (unless medical certificate)
  The two individual assignments and the team assignment are compulsory to do to be able to pass the course. Missing a peer review or an impromptu test is not disqualifying, it only affects negatively the final grade.

  Teaching language

  English

  Timing

  31.08.2022 - 26.10.2022

  Enrollment date range

  01.06.2022 - 12.09.2022

  • 5 credits

  Group(s)

  • Vaihtos22Yrmy

  Seats

  15 - 40

  Additional information

  Priority will be given to exchange students who can register for the course only after their arrivals in late August.
  
  Possible traveling costs at the expense of the student might occur for the completion of the team assignment (interview of an HR specialist).

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in Business, Degree Programme in International Business (not translated)

  Campus

  Kupittaa Campus

  Share of online studies

  2 credits

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  Providing a lecture about HRM - topic(s) to be defined with the responsible teacher - to the class.

  Exam dates and retake possibilities

  This course is based on the completion of assignments and there is no exam.

  Pedagogic approaches

  Flipped learning, case study method, project base

  Student's schedule and workload

  Contact Sessions: 30 hours
  Individual and team assignments: ~ 50 hours
  Readings: ~40 hours

  Content scheduling

  1. Course introduction and key concepts
  2. HRM strategy and analysis
  3. work analysis and talent management process, deadline for individual assignment 1 and peer review in class
  4. Personnel planning, employee testing and interviewing candidates
  5. Reviewing questions for the team assignment; performance management and appraisal, reward management
  6. Guest lecture (to be confirmed), deadline for individual assignment 2 and peer review in class
  7. Strategic Pay plans
  8. Course wrap and team presentations

  Assessment criteria

  The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Several parts of the text are unclear.

  Assessment criteria – satisfactory (1-2)

  The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.

  Assessment criteria – good (3-4)

  The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.

  Assessment criteria – excellent (5)

  The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.

•   International Marketing 3011530-3006 29.08.2022-20.12.2022  5 credits  (PINBOS21) +-
  Competence objectives of study unit

  The student is able to
  
  - Assess new possibilities for expanding the business operations
  - Differentiate between various market entry strategies.
  - Acquire, organize and analyze data to make justified market entry strategy decisions
  - Plan and implement marketing operations

  Content of study unit

  - market analysis and making decision on which markets to enter
  - market entry strategies and the models of implementing them
  - marketing approaches for today’s digitalized business environments
  - marketing research and designing international marketing programme

  ---

  Teacher(s) in charge

  Ajaya Joshi

  Teachers and responsibilities

  Ajaya Joshi

  Mode of delivery

  Distance learning

  Learning material

  Will be available in Itslearning
  Gerald Albaum., E. D., 2011. International Marketing and Export Management. Seventh ed. Essex: Pearson Education.
  Hollensen, S., 2016. Global Marketing. Seventh. ed. London: Pearson Education.
  James X. Zhan, R. B., 2015. world Investment Report, Geneva: United Nations Publication.

  Learning methods

  The students study the theoretical background at home (cf. reading to be completed prior to every workshop)
  The students will watch prerecorded video of chapter summaries
  The contact hours are mainly used to review group assignments and workshops.
  BYOD for each “lecture” as the course book & internet access are needed to do the case studies

  Objects, timing and methods of assessment

  Attendance: (Small team meetings/ All group meetings
  1 pts (75% compulsory attn.)
  course will be graded as follow:
  Fail (0pts), Good (1pts) and Excellent (2pts)
  2 Group discussions: 4 points maximum
  3 Pair assignments: 6 points
  2 Individual assignments: 4 points maximum
  Pair presentation: 1 point
  
  The students can get a maximum of altogether 12 points.
  The points translate as follow for the final grade:
  0-5 points: fail; 6 points: 1; 7 points: 2; 8 points: 3; 9-10 points; 4; 11-12 points: 5

  Teaching language

  English

  Timing

  29.08.2022 - 20.12.2022

  Enrollment date range

  01.06.2022 - 18.09.2022

  • 5 credits

  Group(s)

  • PINBOS21

  Additional information

  All the components (individual assignments, peer reviews…) of this course will be graded as follow:
  Fail (0pts), Good (1pts) and Excellent (2pts)
  2 Group discussions: 4 points maximum
  3 Pair assignments: 6 points
  2 Individual assignments: 4 points maximum
  Pair presentation: 1 point
  Attendance: 1 point
  The students can get a maximum of altogether 12 points.
  The points translate as follow for the final grade:
  0-5 points: fail; 6 points: 1; 7 points: 2; 8 points: 3; 9-10 points; 4; 11-12 points: 5
  Please note that:
  Missing a deadline equals 0 points (medical certificate accepted)
  The two individual assignments and the team assignment are compulsory to do to be able to pass the course. Missing an impromptu test or a peer review is not disqualifying, it only affects negatively the final grade.

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in International Business (not translated)

  Campus

  Location-independent

  Share of online studies

  5 credits

  Assessment scale

  H-5

  Pedagogic approaches

  Independent studies, flipped learning, case study analysis, online live team discussions, and project-based learning.

  Student's schedule and workload

  15 Hours (Online small team and all team meetings)
  70 hours: (Reading course materials and application of Internationalization marketing frameworks)
  25 hours: (group assignment research and writing)
  10 hours: (case study preparations)

  Content scheduling

  Chapter 1 : Course introduction, group formation
  Trends in International business: FDI flow, globalization, the LSEs and SMEs
  Chapter 3 : Internationalization theories
  Chapter 4 : Assessing firm’s international competitiveness
  Chapter 5 : Global Market Research (all group session)
  Chapter 8 : The international market selection process (Case Nano)
  Chapter 10 :Export modes and Intermediate Entry Modes
  Product showcase (Week 46) : all group session, portfolio presentation and feedback

  Assessment criteria

  Passive or no participation throughout the course. The student show very limited knowledge and understanding of the main areas of the course as well as inability to grasp fundamental international marketing theories and inability apply theories in project work. Zero or insignificant contribution in completion of team assignments. Student show very little ability to gather and interpret relevant data to come to informed judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

  Assessment criteria – satisfactory (1-2)

  Limited participation throughout the course duration and contribution towards the completion of team assignments. The student can demonstrate limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of International marketing theories, and limited ability apply knowledge into practice. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

  Assessment criteria – good (3-4)

  Good participation throughout the course duration, and encourages (support) other study team members in contributing towards the team assignments. Good understanding of key International marketing theories, and able to demonstrate how to apply theoretical knowledge into practice. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

  Assessment criteria – excellent (5)

  Excellent participant throughout the course duration, and encourages (support/guide) other study team members in contributing towards the team assignments. Excellent understanding of key International marketing theories, and able to demonstrate, apply theoretical knowledge into practice with valuable findings. The student ability to gather and interpret relevant data to is consistent thought the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

•   Introduction to Digital Business 3041232-3012 15.09.2022-20.12.2022  5 credits  (PINBOS21) +-
  Competence objectives of study unit

  Having completed the course, the student is able to
  - define basic terms
  - describe most common business models
  - apply simple business model analysis

  Content of study unit

  - basic characteristics of digital business
  - the most common tools and model used in digital business
  - basic methods for business model analysis

  ---

  Teacher(s) in charge

  Saara Tikkanen

  Arto Manninen

  Mode of delivery

  Distance learning

  Learning material

  A book for pre-assignment: Osterwalder A. et al 2010. Business model generation: a handbook for visionaries, game changers, and challengers (eBook)
  
  Chan W.C & Mauborgne, R. 2015 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (eBook)
  
  Other materials will be given in ItsLearning.

  Learning methods

  Briefings, Lecture, Written material, Teacher/student interaction (Q&A´ sessions) and individual work

  Objects, timing and methods of assessment

  Individual work is a business report + video summary (breadth and quality of content, facts supporting findings, quality of report).
  Pre-assignment and book report must be passed.
  
  Pre-assignment grade: fail - pass
  Book report (team or pair) grade: fail - pass
  Business analysis report (individual work) - grade fail / 1-5

  Teaching language

  English

  Timing

  15.09.2022 - 20.12.2022

  Enrollment date range

  01.06.2022 - 14.09.2022

  • 5 credits

  Group(s)

  • PINBOS21

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in Business, Degree Programme in International Business (not translated)

  Campus

  Location-independent

  Share of online studies

  5 credits

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  No alternatives.

  Exam dates and retake possibilities

  No exam.

  Pedagogic approaches

  Briefings and lecture(s). Joint sessions and interaction, individual work.

  Student's schedule and workload

  Individual works (business models summary, business analysis report)
  
  Book report (team or pair)
  
  Participation of lecture (video), participation of briefings and joint discussions, group and individual project (work total 133 hrs).

  Content scheduling

  This course contains topics like CRM and Business models which will form the main frame of the course. CRM being the marketing entity and business models - as it says - the "big picture". After the course student is able to understand landscape of digital business and have tools to analyze how companies operate in business.
  
  The course start 15.9.2022 (1st AGM) till mid Nov.

  Assessment criteria

  No Project work delivered.

  Assessment criteria – satisfactory (1-2)

  Report do present results but there is lack factual foundation, it is superficial and not well argued for. Used language, structure, style and content of returned report is moderate.

  Assessment criteria – good (3-4)

  Report include results which are well presented, are based on facts and are well argued for. Reports include some analysis of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course. Work shows critical thinking, suggested business analysis tools and source materials are well used. Good structure, style, and content of returned report.

  Assessment criteria – excellent (5)

  Report is high quality content wise. Content contains in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content and models presented in the course. Excellent structure, style, and content of returned report. All produced materials are showing excellent quality, suggested business analysis tools are used and conclusions made. Source and additional materials are widely used. Works shows critical thinking.

•   Introduction to Digital Business 3041232-3013 29.08.2022-20.12.2022  5 credits  (PMYYNS21) +-
  Competence objectives of study unit

  Having completed the course, the student is able to
  - define basic terms
  - describe most common business models
  - apply simple business model analysis

  Content of study unit

  - basic characteristics of digital business
  - the most common tools and model used in digital business
  - basic methods for business model analysis

  ---

  Teacher(s) in charge

  Sanna Merisalo

  Teachers and responsibilities

  Sanna Merisalo

  Mode of delivery

  Face-to-face

  Learning material

  - Chan, K.W. & al. 2015. Sinisen meren strategia. Löydä markkina-alue kilpailun ulkopuolelta. Laajennettu painos. Talentum. (löytyy painettuna ja ekirjana) TAI Chan, K.W. & al. 2015 Blue ocean strategy. How to create uncontested market space and make the competition irrelevant.(löytyy painettuna ja e-kirjana)
  
  - Osterwalder, A., Pigneur, Y. 2010.Business model generation: a handbook for visionaries, game changers, and challengers. (löytyy painettuna ja ekirjana)
  
  Luentomateriaalit, muut mahdolliset artikkelit ja videot. (not translated)

  Learning methods

  Luennot ja ryhmissä sekä itsenäisesti tehtävät harjoitukset. (not translated)

  Objects, timing and methods of assessment

  Harjoitustehtävät on tehty hyväksytysti ja ne edesauttavat loppuraportin tekemistä. Arviointi perustuu
  loppuraporttiin ja sen esitykseen yhteisellä arvosanalla (0-5).
  
  Harjoitustehtävien ja loppuraportin palauttaminen myöhässä vaikuttaa arviointiin.
  
  Plagiointi ja tekstin suora kopiointi nettilähteistä tai kirjoista johtaa automaattisesti tehtävän
  hylkäämiseen. (not translated)

  Teaching language

  Finnish

  Timing

  29.08.2022 - 20.12.2022

  Enrollment date range

  01.06.2022 - 31.08.2022

  • 5 credits

  Group(s)

  • PMYYNS21

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in Business, Degree Programme in International Business (not translated)

  Campus

  Kupittaa Campus

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  Ei valinnaisia suoritustapoja. (not translated)

  Exam dates and retake possibilities

  Ei tenttiä. (not translated)

  Pedagogic approaches

  Luennot ja opiskelijoiden itsenäinen työskentely. (not translated)

  Student's schedule and workload

  Kurssin vaatima työmäärä vastaa 5 op työmäärää (133 h).
  Oppimistehtävät tapahtuvat itsenäisesti sekä ryhmätyönä. (not translated)

  Content scheduling

  Kurssi alkaa ennakkotehtävällä, josta tulee sähköpostilla lisätietoa viikolla 34.
  
  Kurssin sisältö:
  - Digitaalinen liiketoiminta ja sen tuomat mahdollisuudet.
  - Liiketoimintamallien murros ja moderni
  asiakkuuksien hallinta.
  - Liiketoimintamallien tarkastelun periaatteet.
  
  Tarkempi aikataulu ilmoitetaan kurssin alussa. (not translated)

  Assessment criteria

  Tehtäviä ja loppuraporttia ei ole tehty hyväksytysti. (not translated)

  Assessment criteria – satisfactory (1-2)

  Opiskelija tunnistaa erilaiset liiketoiminta- ja asiakkuudenhoitomallit ja osaa kirjoittaa niistä raportin.
  Kaikki oppimistehtävät on suoritettu hyväksytysti. (not translated)

  Assessment criteria – good (3-4)

  Opiskelija ymmärtää erilaiset liiketoiminta- ja asiakkuudenhoitomallit ja analysoi kriittisesti
  konsepteja.
  
  Kaikki tehtävät on palautettu ajallaan ohjeistuksen mukaan.
  Tuotokset ovat selkeitä, perusteltuja ja sisältävät lähdemateriaalia. (not translated)

  Assessment criteria – excellent (5)

  Opiskelija ymmärtää syvällisesti liiketoiminta- ja asiakkuudenhoitomallit ja pystyy analysoimaan ja
  tekemään omia johtopäätöksiä ja ehdotuksia konsepteihin.
  
  Kaikki tehtävät on tehty ammattimaisesti hyvin perustellen ja ne osoittavat kykyä yhdistää
  monipuolista lähdemateriaalia ja omaa pohdintaa. (not translated)

•   Logistics and Supply Chain Systems 3041230-3008 29.08.2022-20.12.2022  5 credits  (PINBOS21) +-
  Competence objectives of study unit

  After completing this course the student is able to
  - apply a logistical thinking when analyzing business operations
  - understand the strategic importance and role of logistics in international trade
  - is able to explain the nature of a logistic system in functional terms (transport, warehousing, information systems)
  - make recommendation for improving a given supply chain
  - maintain a positive and value creating relationships with suppliers and customers

  Content of study unit

  - Supply Chain Management
  - Supply Chain risks and optimization
  - Transportation
  - Warehousing
  - Global trade processes and related documentation
  - Process analysis

  ---

  Teacher(s) in charge

  Emmanuel Querrec

  Mode of delivery

  Distance learning

  Learning material

  Online learning materials
  Links to Videos
  Readings (web, FINNA)
  International Business, Global Edition, John D. Daniels, Lee H. Radebaugh and Daniel P.Sullivan, Pearson Education, Fifteenth edition, 2014. Chapter 18 (Global Production and Supply Chains). The book is freely available through the online materials database of TUAS (https://turkuamk.finna.fi/?lng=en-gb) at https://ebookcentral.proquest.com/lib/turkuamk-ebooks/reader.action?docID=5137609&ppg=738
  Do not overuse book licences, use licences parsimonuouusly by avoiding multiple short time reading sessions.

  Learning methods

  Blended approach: online videos, readings, compulsory group interactive online sessions, individual exercises.

  Objects, timing and methods of assessment

  Assessment is based on participation to the online session, and application of the tools that support supply chain systems.

  Teaching language

  English

  Timing

  29.08.2022 - 20.12.2022

  Enrollment date range

  01.06.2022 - 09.09.2022

  • 5 credits

  Group(s)

  • PINBOS21

  Additional information

  After completing this course the student is able to:
  - understand the notion of value chain
  - apply a value chain analysis to a case study
  - understand the notion of supply chain
  - apply suplpy chain thinking by drawing a supply chain diagram
  - understand quality management
  - apply a problem identification tool
  - understand process thinking
  - apply process mapping through drawing a flowchart diagram
  - understand the notion of risk and risk management
  - apply risk assessment tools
  - understand the notion of sustainability and its impact on supply chains and consumer markets
  Indicative structure of the course:
  - value chain
  - supply chain
  - quality management
  - process drawing
  - risk management
  - sustainability in the supply chain

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in International Business (not translated)

  Campus

  Location-independent

  Share of online studies

  5 credits

  Assessment scale

  H-5

  Exam dates and retake possibilities

  Information is available on the learning platform.

  Pedagogic approaches

  Activity and case-based learning. Use of tools for analytics and decision-making in the context of supply chain management.

  Student's schedule and workload

  Possibility of on-site and online collaboration. Compulsory group interactive sessions are announced in the learning environment.

  Content scheduling

  The implementation takes place on Autumn 2022.
  Please look at the exact dates, and possible updates on the course information sharing platforms (Peppi, Tuudo)..

  Assessment criteria

  The participant has not been present without satisfactory proof to at least 66% of the onsite and online meetings.
  The participant fails to apply the tools that support supply chain systems due to lack of understanding of the theoretical rationale and tool usage requirements..The student has demonstrated limited knowledge and understanding of the chapter. The student has difficulties in applying his/her knowledge and understanding
  of the chapter content to complete the task/assignment. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection
  about what is asked for the task/assignment. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.

  Assessment criteria – satisfactory (1-2)

  The participant understands the purpose of the tool that support supply chain systems and manages to apply them despite flaws in the usage requirements. The student has demonstrated good knowledge and understanding of the main areas of the chapter to complete the task/assignment.
  The student shows he/she can apply his/her knowledge and understanding of the course content to complete the task/assignment.
  The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the task/assignment.
  The student is able to communicate their ideas in writing to the reader. Important parts of the text are clear and well written.

  Assessment criteria – good (3-4)

  The participant has a clear understanding the purpose of the tool that support supply chain systems and manages to apply them satisfyingly fulfilling the usage requirements. The student has demonstrated very good knowledge and understanding of the main areas of the chapter.
  The student shows they can apply his/her knowledge and understanding of the course content to answer the task/assignment.
  The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the task/assignment.
  The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.

  Assessment criteria – excellent (5)

  The participant has a clear understanding the purpose of the tool that support supply chain systems and manages to apply them entirely fulfilling the usage requirements.
  The participant is able to make analytical statements following the appllciation of tools. The student is able to create new knowledge. He/she innovates and shows full commitment in fulfilling the requirements.

•   Productization in Digital Business 3041253-3004 24.10.2022-20.12.2022  5 credits  (PINBOS20) +-
  Competence objectives of study unit

  Having completed the course the student is able to
  - Identify different business models specific for the digital domain
  - Develop different business models in the digital business domain
  - Examine product/service and go-to-market processes

  Content of study unit

  - Case studies of digital business models

  ---

  Teacher(s) in charge

  Saara Tikkanen

  Mode of delivery

  Distance learning

  Learning material

  - e-book(s), articles, podcast(s)
  
  - lessons material and one's own notes
  
  Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. (2014). Value proposition design. Wiley.
  
  Mital, A. (2008). Product development: A structured approach to consumer product development, design, and manufacture. Butterworth-Heinemann, An imprint of Elsevier. (Chapters 2 & 3)
  
  Luchs, M., Swan, S. & Griffin, A. (2016). Design thinking: New product development essentials from the PDMA. Wiley. (Chapters 1, 2, 3 & 4)

  Learning methods

  - The students study the theoretical background at home
  - Lectures, teacher/student interaction online and group work
  - Team discussions, sharing and reflection
  - Reading materials and podcast(s)

  Objects, timing and methods of assessment

  The assessment is based on the completion of the given group work, attendance and active participation in online meetings.
  
  All the given assignments need to be completed to be able to pass the course.
  
  If the graded task is returned late, the grade will be reduced by 1.

  Teaching language

  English

  Timing

  24.10.2022 - 20.12.2022

  Enrollment date range

  01.06.2022 - 23.10.2022

  • 5 credits

  Group(s)

  • PINBOS20

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in International Business (not translated)

  Campus

  Location-independent

  Share of online studies

  5 credits

  Assessment scale

  H-5

  Exam dates and retake possibilities

  No exam.

  Student's schedule and workload

  Students work in small groups and create a productization project for a real or imaginary organization. Groups write a final report and record a video presentation about the project.
  
  - Contact lessons 2 x 1 h
  - Small group meetings 1 h per group
  - Group work
  - Individual work
  
  The amount of effort is about 135 h = 5 credits

  Content scheduling

  The course contains topics like productization process, product development and design thinking.
  
  There is a pre-assignment in the course. The brief will be emailed in week 40 to the enrolled students.
  
  Timing 13.10.-8.12.
  
  13.10.2022 16:00:00 - 17:00:00 - Kick-off lecture (week 41)
  25.11.2022 15:00:00 - 18:00:00 - Small groups (week 43)
  26.11.2022 15:00:00 - 19:00:00 - Small groups (week 43)
  08.12.2022 16:00:00 - 17:00:00 - Lecture and G&A about the group work

•   Research Methods 3041227-3009 29.08.2022-21.12.2022  5 credits  (PINBOS20) +-
  Competence objectives of study unit

  The student
  - understands the usefulness of the research approach in the expert practice
  - is able to clearly define the general conditions of a research activity
  - is able to formulate research problems
  - is able to practice basic qualitative and quantitative research and development process, and scientific communication (including report structuring, planning and dissemination)
  - acknowledges and is able to take into consideration the special conditions of research in the business environment
  - is able to make use of the existing research results critically and produce new knowledge

  Content of study unit

  - research process
  - scientific method and scientific approaches
  - conducting a literature review
  - research methodologies
  - quantitative and qualitative data collection methods
  - analyzing qualitative and quantitative data
  - article writing and publishing

  ---

  Teacher(s) in charge

  Nicolas Le Grand

  Teachers and responsibilities

  Nicolas Le Grand
  nicolas.legrand@turkuamk.fi

  Mode of delivery

  Distance learning

  Learning material

  Saunders M. et al. 2019. Research Methods for Business Students. 8th Edition. Prentice Hall (avalaible as an ebook on FINNA via the Vlebooks portal)
  Thesis from former and current IB students

  Learning methods

  Workshops/All group meetings, self-studies, thesis seminars, and reflection on thesis

  Objects, timing and methods of assessment

  - 2 individual Assignments: pass/failed
  - Research Proposal: pass/failed
  - Attendance to thesis seminars

  Teaching language

  English

  Timing

  29.08.2022 - 21.12.2022

  Enrollment date range

  01.06.2022 - 11.09.2022

  • 5 credits

  Group(s)

  • PINBOS20

  Seats

  15 - 40

  Additional information

  After your thesis proposal is accepted, you will be assigned a thesis supervisor. One important objective of this course is to get you started with your thesis.

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in International Business (not translated)

  Campus

  Location-independent

  Share of online studies

  5 credits

  Assessment scale

  Hyväksytty/Hylätty

  Alternative methods of attainment for implementation

  Submitting a valid research proposal (to be agreed with the responsible teacher)

  Exam dates and retake possibilities

  There is no exam for this course.

  Pedagogic approaches

  Learning by doing, flip learning and case study approach.

  Student's schedule and workload

  Attending All group meetings and thesis seminar: 5 hours
  Research Proposal: 60 hours
  Individual Assignments and self-studies: 60 hours
  Commentaries and assessment of thesis: 10 hours

  Content scheduling

  Research process and thesis writing process
  Defining thesis objective, research questions and research scope
  Identifying and using reliable and relevant past research
  Research methodologies
  Quantitative and qualitative data collection methods
  Analyzing qualitative and quantitative data
  Individual meeting with the responsible teacher to discuss and receive feedback on your research proposal
  Writing your research proposal

  Assessment criteria

  Approved / Failed

  The main component to pass is the Research proposal. The other components (individual assignments...) are there to help you to write of a better research proposal and have a clear understanding of what the thesis writing process and requirements are at TUAS.

•   Services Marketing 3041185-3005 29.08.2022-20.12.2022  5 credits  (PINBOS20) +-
  Competence objectives of study unit

  Marketing a service can at times be more challenging than marketing a product. You are not selling something that is tangible; you are selling the invisible which cannot be touched or seen or tasted. Services can be tricky to market and sell, and therefore we need to have a different marketing approach for them than for products. More and more companies nowadays operate in service business, even those which we traditionally have known as industrial companies.
  After completing this course you will
  - recognise the basic characteristics and trends of services marketing.
  - be able to take customer experience into account as one extremely important element, as it has an impact on the perceived value of the service.
  - know the key models, for example gap analysis for evaluating service quality
  - be able to develop services using the principles and tools of service design

  Content of study unit

  Contents
  - the differentiating characteristics of service in comparison to physical products
  - marketing thinking behind a successful services marketing
  - creation and development of service and service offering
  - critical elements when marketing service; service quality, service culture, customer experience, etc.

  ---

  Teacher(s) in charge

  Ajaya Joshi

  Teachers and responsibilities

  Ajaya Joshi

  Mode of delivery

  Distance learning

  Learning material

  Informed at the platform.

  Learning methods

  The students study the theoretical background at home (cf. reading to be completed prior to every workshop)
  The students will watch prerecorded video of chapter summaries
  The contact hours are mainly used to review group assignments and workshops.
  BYOD for each “lecture” as the course book & internet access are needed to do the case studies

  Objects, timing and methods of assessment

  Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund / Ourginal - Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
  Scale : 0- 5
  • Fail (0)
  There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
  • Satisfactory (1-2)
  All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited. Self- and peer evaluation (if asked) limited.
  • Good (3-4)
  All the tasks are analytical, and well done. They represent high quality in terms of references, length, deep analysis. And in comparison to other group members there are clear bonus aspects (wider theories, more theories or tools used or so...). Also presentations are high quality. And the peer comments are constructive and analytical. There are lots of good references used and theories and tools relevant to the subject are shown in the assignments. Self- and peer evaluation (if asked) analytical.
  • Excellent (5)
  All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as constructive peer comments.Theories, tools and references are widely used. Self- and peer evaluation analytical, reflective, vide and constructive.

  Teaching language

  English

  Timing

  29.08.2022 - 20.12.2022

  Enrollment date range

  01.06.2022 - 15.09.2022

  • 5 credits

  Group(s)

  • PINBOS20

  Seats

  10 - 40

  Additional information

  -
  All the components (individual assignments, peer wrok…) of this course will be graded as follow:
  Fail (0pts), Good (1pts) and Excellent (2pts)
  
  • Group discussions: 4 points maximum
  • Case analysis: 2 points maximum
  • Service encounter journal: 2 points maximum
  • Service redesign assignment,
  application of GAP model: 2 points maximum
  • Attendance and participation: 2 points maximum
  
  
  
  The students can get a maximum of altogether 12 points.
  The points translate as follow for the final grade:
  0-5 points: fail; 6 points: 1; 7 points: 2; 8 points: 3; 9-10 points; 4; 11-12 points: 5
  Please note that:
  Missing a deadline equals 0 points (medical certificate accepted)

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in International Business (not translated)

  Campus

  Location-independent

  RDI share

  1 credits

  Share of online studies

  5 credits

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  No optional version. Please note, do your best effort in the assignments right away - there is no up-grading, since there is no exam. The only way to up-grade your final grade is through a new e.g. next course.

  Exam dates and retake possibilities

  No exam, course is done through learning assignments.

  Pedagogic approaches

  Independent studies, flipped learning, case study analysis, online live team discussions, and project-based learning.

  Student's schedule and workload

  5 ects, detailed guidelines at the database. 135 hours of student work.
  Divided into the individual study, reading and reflection,
  + team discussions and sharing.
  Online, videos, reading materials and slides.

  Content scheduling

  According to separate timetable (on-line). Autumn course.

  Assessment criteria

  Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.). The reference books must be used when doing the assignments!
  Scale : 0- 5
  • Fail (0)
  There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, using references, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.

  Assessment criteria – satisfactory (1-2)

  Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
  Scale : 0- 5
  • Satisfactory (1-2)
  All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.

  Assessment criteria – good (3-4)

  Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
  Scale : 0- 5
  • Good (3-4)
  All the tasks are analytical, and well done. They represent high quality in terms of references, length, deep analysis. And in comparison to other group members there are clear bonus aspects (wider theories, more theories or tools used or so...). Also presentations are high quality. And the self and peer comments are constructive and analytical.

  Assessment criteria – excellent (5)

  Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
  Scale : 0- 5
  • Excellent (5)
  All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as constructive peer comments and self-evaluation.Theories, tools and references are widely used.

Academic year 2023 - 2024

There is no implementations attached to this degree programme.