Opinto-opas

Tavoitteet

The student
- knows and understands the accounting principles governing the measurement and documenting process of business entity's events and results
- has gained practical skillsin budgeting and financial reporting
- understands the importance of financial statements in the decision-making process and in the estimation of the company's assets and performance

Sisältö

- the nature, functions, scope and principles of accounting
- financial accounting, book-keeping, income statement and balance sheet
- management accounting, budgeting

Arviointiasteikko

H-5

Tavoitteet

The student
- knows and understands the accounting principles governing the measurement and documenting process of business entity's events and results
- has gained practical skillsin budgeting and financial reporting
- understands the importance of financial statements in the decision-making process and in the estimation of the company's assets and performance

Sisältö

- the nature, functions, scope and principles of accounting
- financial accounting, book-keeping, income statement and balance sheet
- management accounting, budgeting

Arviointiasteikko

H-5

Tavoitteet

Bachelor's Thesis is an extensive study unit with the width of 20 ECTS. The aim of thesis is to prepare the student in planning and researching areas for development. The goals of the thesis are to develop and demonstrate the ability to apply research and development models and methods in practice, to solve problems in the workplace, and to train for expertise in the field. The thesis is a commissioned research and development project related to the student's specialisation area.

In the thesis project the student increases his/her abilities to work systematically, solve problems when planning for a long-term project, carry out it independently. A goal is also to develop a deeper understanding of the study field.

The student learns to acquire and analyse information, apply it into practice when solving problems and challenges, justify his/her decisions, make conclusions and suggestions for practical development, document and evaluate the information produced and the methods used.

Arviointiasteikko

H-5

Tavoitteet

The aim of the course is to activate and develop the students’ field-relevant English language and communication skills. The students will gain professional skills in various spoken and written communicative situations encountered in studies, working life and society. In addition, they will learn to utilize tools and techniques to further develop their skills in authentic, field-specific contexts.
Upon completing the course, the students should have acquired skills to communicate at level B2 according to European Framework of Reference for Languages, which states that at B2-level students should be able to produce clear, coherent and well-structured texts, present detailed descriptions related to one’s field of interest, express and exchange opinions using fluent language, follow complex arguments, and read longer articles and reports.

Sisältö

- Writing academic and professional texts
- Presenting and discussing field-specific topics in academic and professional contexts
- Reading field-specific texts and utilizing the information in academic and professional contexts
- Learning and using key terminology of their field
- Becoming professional, autonomous language users in working life

Arviointiasteikko

H-5

Tavoitteet

The student can
- apply mathematical techiques to the solutions of practical business problems
- understand the roles mathematics play in business operations
- make consumer decisions sound in relation to purchasing and investing
- relate mathematical applications to managerial decisions
- understand and use mathematical notation

Sisältö

Contents:
- roles of mathematical tools and skills in business operation
- matematical techniques and tools
- mathematical applications in management
 

Arviointiasteikko

H-5

Tavoitteet

The student can
- apply mathematical techiques to the solutions of practical business problems
- understand the roles mathematics play in business operations
- make consumer decisions sound in relation to purchasing and investing
- relate mathematical applications to managerial decisions
- understand and use mathematical notation

Sisältö

Contents:
- roles of mathematical tools and skills in business operation
- matematical techniques and tools
- mathematical applications in management
 

Arviointiasteikko

H-5

Tavoitteet

The aim of the course is to develop the students’ communication skills in demanding spoken and written communicative situations in working life. The course will give the students skills and confidence to create and share information as a professional in global business.
After the course, students are able to
- Write to inform, influence and persuade by making use of field-specific sources
- Share information in a field-specific community as part of a professional profile
- Present information to create interest and to convince an audience
- Make use of modern communication tools used in working life
- Communicate in English as a professional in academic and business contexts.

Arviointiasteikko

H-5

Tavoitteet

Student is able to
- Utilize latest information and innovation within digital world
- Understand the use of evolving technologies in creating service/product
- Evaluate on-going developments within digital business world from different perspectives
- To investigate ongoing developments in the field of digital business and present key findings based on your findings

Sisältö

Course topics will be selected from current important themes in digital business i.e.
Application on AI
Internet of Things
E-business in 2020’s
Cyber security
Conversational marketing
Social media (marketing) in 2020’s
Service as a product (Airbnb as an example)
Future of growth hacking
Digital solutions for elderly care
Blockchain
Digital solutions in climate change battle
Disruption in banking business – new players & payment transactions

Arviointiasteikko

H-5

Tavoitteet

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Sisältö

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Oppimateriaalit

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Opetusmenetelmät

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - team work skills

Kansainvälisyys

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Toteutuksen valinnaiset suoritustavat

None.

Opiskelijan ajankäyttö ja kuormitus

- Contact lessons 8 x 3h
- Group work 30 h
- Individual studying 70 h
- Pre-course assignment 10 h

Sisällön jaksotus

7.9.-2.11.2023
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEA
- Google Analytics

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Pre-course assignment (individual): as a part of course activity
Google Analytics 4 exam (individual) 10%
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)


INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three.


Google Analytics 4 exam in Itslearning:

0-4 answers correct: 0 points
5-7 answers correct: 5 points
8-10 answers correct: 10 points


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.

In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5

Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Hylätty (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes more than 50% (=4 classes or more).

Arviointikriteerit, tyydyttävä (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Arviointikriteerit, hyvä (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Arviointikriteerit, kiitettävä (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Tavoitteet

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Sisältö

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Oppimateriaalit

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Opetusmenetelmät

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - team work skills

Kansainvälisyys

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Toteutuksen valinnaiset suoritustavat

None.

Opiskelijan ajankäyttö ja kuormitus

- Contact lessons 8 x 3h
- Group work 50 h
- Individual studying 50 h
- Pre-course assignment 10 h

Sisällön jaksotus

25.9.-27.11.2023
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- website, SEO, SEA
- Google Analytics 4

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

GA4 exam in Itslearning (individual): 10% (0-2)
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)

Pre-course assignment as a part of course activity.

INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three.

Google Analytics 4 exam in Itslearning:

0-4 answers correct: 0 points
5-7 answers correct: 5 points
8-10 answers correct: 10 points


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.



In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5



Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Hylätty (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes more than 50% (= 4 classes or more).

Arviointikriteerit, tyydyttävä (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Arviointikriteerit, hyvä (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Arviointikriteerit, kiitettävä (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Tavoitteet

The course is designed to give students a holistic understanding of social, cultural and business environments in Brazil. More specifically, the objective is to increase students' skills in business communication and operations in Brazil. This course will also develop students’ research skills to approach potential businesses for possible collaboration. In addition, students will also be familiar with potential issues in the new market and how to find solutions.

Sisältö

Brazilian business etiquette
Brazilian language and culture
Leadership and working styles
Brazilian economic and business environment
Regions and business opportunities
Market intelligence and partnership identification

Viestintäkanava ja lisätietoja

Campusonline students: 20
TUAS students: 20

Arviointiasteikko

H-5

Tavoitteet

• Opiskelija tutustuu omaan opiskeluryhmäänsä ja ammattikorkeakouluun työyhteisönä.
• Opiskelija osaa kertoa Turun ammattikorkeakoulusta oppimisympäristönä.
• Opiskelija osaa kertoa, mitä ja miten omalla alalla opiskellaan.
• Opiskelijaa osaa kertoa opiskelukykyyn vaikuttavista asioista ja niihin liittyvistä käytänteistä.

Sisältö

• yhteistyötaidot ja ryhmässä toimiminen
• opiskelijakunta TUO
• erilaisiin oppimisympäristöihin ja työkaluihin tutustuminen: tilat, Peppi, Messi, Optima, sähköposti, työjärjestys, kirjasto
• korkeakouluopiskelun erityispiirteet verrattuna toisen asteen opiskeluun: mm. ajankäytön suunnittelun tärkeys, suuri itsenäisen työskentelyn määrä
• koulutusalan erityispiirteet, oman koulutuksen rakenne, HOPS eli henkilökohtainen oppimissuunnitelma
• ohjaus- ja neuvontapalvelut, opintososiaaliset asiat, terveydenhuolto, vakuutukset

Arviointiasteikko

Hyväksytty/Hylätty

Tavoitteet

Having completed the course the student is able to
- understand how HRM can contribute to organizational performance
- recognize the principal functions of HR
- develop an understanding of how the principles and practices human resource management
- help firms to attract, retain, and develop its human capital.

Sisältö

- strategic management and Strategic HR management
- core processes and functions of HRM
- work analysis and job design
- recruitment process
- performance management and appraisal, reward management

Arviointiasteikko

H-5

Tavoitteet

The student
- is aware of cultural identities and appreciates different cultural values and norms
- has a better understanding of how each culture perceives e.g. time and space, verbal and nonverbal communication, or approaches to teamwork
- has cultural competence to interact with people from different cultures
- knows theoretical frameworks on culture and can apply them to authentic situations
- is aware of varying practices in different business cultures
- is able to apply knowledge and skills in working and communicating with ease and confidence in intercultural situations

Arviointiasteikko

H-5

Tavoitteet

The student
- is aware of cultural identities and appreciates different cultural values and norms
- has a better understanding of how each culture perceives e.g. time and space, verbal and nonverbal communication, or approaches to teamwork
- has cultural competence to interact with people from different cultures
- knows theoretical frameworks on culture and can apply them to authentic situations
- is aware of varying practices in different business cultures
- is able to apply knowledge and skills in working and communicating with ease and confidence in intercultural situations

Arviointiasteikko

H-5

Tavoitteet

The student
- knows how business entities are created and how they differ
- understand the role of government in regulating businesses
- knowthe basic legal issues in the formation of contracts for the sale of goods
- describe basic elements and differencesin various contract types
- draft and close thecommon contracts in business

Sisältö

- contract law, sources of contract law and legal interpretation
- contract formation, legal cultures, contract practices
- settlement of commercial disputes

Opetusmenetelmät

Independent studies, flipped learning, case study (law) analysis

Sisällön jaksotus

knows how business entities are created and how they differ
- understand the role of government in regulating businesses
- know the basic legal issues in the formation of contracts for the sale of goods
- describe basic elements and differences in various contract types
- draft and close the common contracts in business

Content:

- contract law, sources of contract law and legal interpretation
- contract formation, legal cultures, contract practices
- settlement of commercial disputes

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

The grading system ranges from 1 - 5 where;
1 = Mediocre; 2 = Satisfactory; 3 = Good; 4 = Very good; 5 = Excellent
Assessment based on successful completion of course assignments and self-reflection.

Hylätty (0)

The student show very limited knowledge and understanding of the main areas of the course as well as inability to grasp fundamental business law theories and inability to apply the theories to the case studies/assignments. Zero or insignificant contribution in completion of team assignments. Student show very little ability to gather and interpret relevant legal issues to come to informed judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

Arviointikriteerit, tyydyttävä (1-2)

The student demonstrates limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of business law theories, and limited ability and apply knowledge into the case studies/assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

Arviointikriteerit, hyvä (3-4)

Good understanding of key legal issues, and able to interpret cases and apply the theoretical knowledge into the case studies/assignments. The student demonstrates good ability to gather and interpret relevant legal information to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Arviointikriteerit, kiitettävä (5)

Excellent understanding of in depth legal issues and interpretations, and able to demonstrate, apply theoretical knowledge into practice. The student ability to gather and interpret relevant cases is consistent throughout the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

Tavoitteet

This study unit will provide the students with foundation on how the business environment operates. Upon completion of this course, the students will be able to apply their knowledge in business and working life.

Sisältö

Foundation of marketing and market analysis:
- Developing Marketing Strategies and Plans
- Analyzing Consumer Markets
- Identifying Market Segments and Targets
- Setting Product Strategy
- Developing Pricing Strategies and Programs
- Identifying key elements Integrated Marketing Communications
- Managing Mass Communications: Advertising, Sales Promotion and Internet

Arviointiasteikko

H-5

Tavoitteet

After completing this course the student is able
- to interpreteconomic information, news or media
- to explain the fundamental concepts in economics
- to usethe terminology correctly in speech and writing
- to negotiate for financing

Sisältö

- basic concepts and explanatory models of economics
- market structures and the modes of competition
- income and output of nations; macroeconomic data, output determination, fiscal policy, foreign trade
- money and banking, interest rates, aggregate demand and output
- aggregate supply, inflation and unemployment

Arviointiasteikko

H-5

Tavoitteet

The primary course objective is to make students aware of all the essential elements within project management i.e. are aware of various approaches and tools necessary from project inception to delivery process.
After completing this course the student is able to
- describe the project management process
- draft a project plan and create project documentation
- describe how projects are followed and steered
- review various project management tools

Sisältö

- introduction to project management
- project organisation and the roles
- project communication and team building
- project management process overview
- project initiation, planning, scheduling and time management
- project steering and control

Arviointiasteikko

H-5

Tavoitteet

The student
- understands the usefulness of the research approach in the expert practice
- is able to clearly define the general conditions of a research activity
- is able to formulate research problems
- is able to practice basic qualitative and quantitative research and development process, and scientific communication (including report structuring, planning and dissemination)
- acknowledges and is able to take into consideration the special conditions of research in the business environment
- is able to make use of the existing research results critically and produce new knowledge

Sisältö

- research process
- scientific method and scientific approaches
- conducting a literature review
- research methodologies
- quantitative and qualitative data collection methods
- analyzing qualitative and quantitative data
- article writing and publishing

Arviointiasteikko

Hyväksytty/Hylätty

Tavoitteet

Opiskelija osaa kommunikoida suullisesti työelämän tavallisissa viestintätilanteissa.

Sisältö

Opiskelija osaa
- kertoa itsestään, koulutuksestaan, työkokemuksistaan ja  –tehtävistään
- kertoa työympäristöstään ja oman alansa toiminnoista osana ympäröivää yhteiskuntaa
- viestiä asiakaslähtöisesti
- käyttää oman alan keskeistä terminologiaa

Oppimateriaalit

Läromaterial finns på itslearning men alla möjliga andra studiematerial rekommenderas/kan utnyttjas.

Opetusmenetelmät

Kursen baserar sig på aktivt självständigt arbete och grupparbete. Alla gruppmöten ska bandas. Läraren är med i två möten för hela gruppen samt två möten för studiegrupper

Tenttien ajankohdat ja uusintamahdollisuudet

Kursen evalueras enligt uppgifter, inga tentamina

Kansainvälisyys

Enligt Innopeda: arbetslivets situationer, teamarbete, diskussion
Indivuduella online studier samt grupparbete. Läraren med i 4 online möten.
Själv, kamrat och lärarutvärdering
Feedback på alla uppgifter

Toteutuksen valinnaiset suoritustavat

Motsvarande kurser på andra högskolor. Alternativa kurser måste diskuteras och godkännas av läraren.

Opiskelijan ajankäyttö ja kuormitus

Kursen ger 5 studiepöänger motsvarar c 133 h arbete
närindervisning (online) börjar den , förhandsuppgiften ges den
online möten med läraren 4 h,
självevaluering 2 h
repetition av strukturer och ordförråd c. 33 h
individuell förberedning till online möten/uppgifter c 95 h

Sisällön jaksotus

Svenska i arbetslivet ger sammanlagt 5 poänger men i två separarata vitsord: 2 för de muntliga och 3 för de skfriftliga kunskaper. Hela kursen beskrivs undan Muntlig

Målet är att: studereranden klarar sig i olika muntliga och skrftliga affärslivssituationer. Han/hon kan söka och utnyttja ekonominyheter i media. Han/hon har en realistisk uppfattning om sin språknivå samt en positiv attityd för inlärning. Kursen kräver nivå B1.
Kursen baserar på att bygga ordförråd inom och öva kommunikation.
Kärnet ligger i:
Arbetsansökning och arbetstliv
Arbetsmiljö och omgivande samhälle
Kundkontakter: att bygga och hålla kontakter
Affärslivets terminologi
Kursen börjar med en förhandsuppgift den 14.1.22 och det första online möte för alla den 20.1.22 Den sista träffen är den 24.3.22

Viestintäkanava ja lisätietoja

its learning samt e-post

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Indivduella online studier samt grupparbete. Läraren med i 4 online möten.
Ständig själv, kamrat och lärarutvärdering ska användas
Feedback på alla uppgifter
portfolio av minst 10 olika affärsdokument som evalueras, andra uppgifter finns för övning

Hylätty (0)

undankänd: Studeranden kan inte klara sig i varken skriftliga eller muntliga situationer på grund av knapp ordförråd, bristfälliga strukturer eller uttal. Kommunikationen är svårt eller omöjligt att förstå. Uppgifterna är inte returnerade.

Arviointikriteerit, tyydyttävä (1-2)

1-2 (B1-) Studeranden kan framföra sitt meddelande på svenska i arbetslivets enkla och allmänna situationer trots att enstaka fel gör kommunikationen långsamt och delvis störande.

Arviointikriteerit, hyvä (3-4)

3-4 (B1) Studenrande kan reagera och uttrycka sig på ett lämpligt sätt i de flesta muntliga arbetslivssituationer. Han/hon kan visa intresse och ställa frågor. Uttalet är inte helt naturlig och det finns brister i strukturer och i ordförråd men studeranden visar motivation och fösöker sitt bästa.

Arviointikriteerit, kiitettävä (5)

4-5 (B2+) Studeranden klarar sig utmärkt i mångsidiga arbetslivssituationer. Han/hon kan kommunicera i den stil som kontexten kräver och ta hänsyn till andra partiet. Kommunikationen är flytande och naturlig.

Tavoitteet

Opiskelija osaa kommunikoida kirjallisesti tavallisissa työelämän viestintätilanteissa.

Sisältö

Opiskelija osaa
- kertoa itsestään, koulutuksestaan, työkokemuksistaan ja  –tehtävistään
- kertoa työympäristöstään ja oman alansa toiminnoista osana ympäröivää yhteiskuntaa
- viestiä asiakaslähtöisesti
- käyttää oman alan keskeistä terminologiaa

Sisällön jaksotus

Hela kursen Svenska i arbetslivet beskrivas i delen Muntligt

Arviointiasteikko

H-5

Tavoitteet

The student is able to make good use of windows office tool in his/her work. S/he is also able to use all the essential systems for online studying and collaborative team work.

Sisältö

- The essential of Turku UAS study environment
- managing and chairing team meetings online
- basics of editing images and videos for digital portfolios, creating and publishing different portfolios and learning diaries
- creating and managing various business documents and reports
- essential information security practices

Arviointiasteikko

Hyväksytty/Hylätty

Tavoitteet

Having completed the course the student is able to
- understand how HRM can contribute to organizational performance
- recognize the principal functions of HR
- develop an understanding of how the principles and practices human resource management
- help firms to attract, retain, and develop its human capital.

Sisältö

- strategic management and Strategic HR management
- core processes and functions of HRM
- work analysis and job design
- recruitment process
- performance management and appraisal, reward management

Arviointiasteikko

H-5

Tavoitteet

The student
- knows how business entities are created and how they differ
- understand the role of government in regulating businesses
- knowthe basic legal issues in the formation of contracts for the sale of goods
- describe basic elements and differencesin various contract types
- draft and close thecommon contracts in business

Sisältö

- contract law, sources of contract law and legal interpretation
- contract formation, legal cultures, contract practices
- settlement of commercial disputes

Opetusmenetelmät

Independent studies, flipped learning, case study (law) analysis

Sisällön jaksotus

knows how business entities are created and how they differ
- understand the role of government in regulating businesses
- know the basic legal issues in the formation of contracts for the sale of goods
- describe basic elements and differences in various contract types
- draft and close the common contracts in business

Content:

- contract law, sources of contract law and legal interpretation
- contract formation, legal cultures, contract practices
- settlement of commercial disputes

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

The grading system ranges from 1 - 5 where;
1 = Mediocre; 2 = Satisfactory; 3 = Good; 4 = Very good; 5 = Excellent
Assessment based on successful completion of course assignments and self-reflection.

Hylätty (0)

The student show very limited knowledge and understanding of the main areas of the course as well as inability to grasp fundamental business law theories and inability to apply the theories to the case studies/assignments. Zero or insignificant contribution in completion of team assignments. Student show very little ability to gather and interpret relevant legal issues to come to informed judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

Arviointikriteerit, tyydyttävä (1-2)

The student demonstrates limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of business law theories, and limited ability and apply knowledge into the case studies/assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

Arviointikriteerit, hyvä (3-4)

Good understanding of key legal issues, and able to interpret cases and apply the theoretical knowledge into the case studies/assignments. The student demonstrates good ability to gather and interpret relevant legal information to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Arviointikriteerit, kiitettävä (5)

Excellent understanding of in depth legal issues and interpretations, and able to demonstrate, apply theoretical knowledge into practice. The student ability to gather and interpret relevant cases is consistent throughout the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

Tavoitteet

After completing this course the student is able
- to interpreteconomic information, news or media
- to explain the fundamental concepts in economics
- to usethe terminology correctly in speech and writing
- to negotiate for financing

Sisältö

- basic concepts and explanatory models of economics
- market structures and the modes of competition
- income and output of nations; macroeconomic data, output determination, fiscal policy, foreign trade
- money and banking, interest rates, aggregate demand and output
- aggregate supply, inflation and unemployment

Arviointiasteikko

H-5

Tavoitteet

The student
- knows and understands the accounting principles governing the measurement and documenting process of business entity's events and results
- has gained practical skillsin budgeting and financial reporting
- understands the importance of financial statements in the decision-making process and in the estimation of the company's assets and performance

Sisältö

- the nature, functions, scope and principles of accounting
- financial accounting, book-keeping, income statement and balance sheet
- management accounting, budgeting

Arviointiasteikko

H-5

Tavoitteet

The student can
- apply mathematical techiques to the solutions of practical business problems
- understand the roles mathematics play in business operations
- make consumer decisions sound in relation to purchasing and investing
- relate mathematical applications to managerial decisions
- understand and use mathematical notation

Sisältö

Contents:
- roles of mathematical tools and skills in business operation
- matematical techniques and tools
- mathematical applications in management
 

Arviointiasteikko

H-5

Tavoitteet

Opiskelija osaa kommunikoida suullisesti työelämän tavallisissa viestintätilanteissa.

Sisältö

Opiskelija osaa
- kertoa itsestään, koulutuksestaan, työkokemuksistaan ja  –tehtävistään
- kertoa työympäristöstään ja oman alansa toiminnoista osana ympäröivää yhteiskuntaa
- viestiä asiakaslähtöisesti
- käyttää oman alan keskeistä terminologiaa

Oppimateriaalit

Läromaterial finns på itslearning men alla möjliga andra studiematerial rekommenderas/kan utnyttjas.

Opetusmenetelmät

Kursen baserar sig på aktivt självständigt arbete och grupparbete. Alla gruppmöten ska bandas. Läraren är med i två möten för hela gruppen samt två möten för studiegrupper

Tenttien ajankohdat ja uusintamahdollisuudet

Kursen evalueras enligt uppgifter, inga tentamina

Kansainvälisyys

Enligt Innopeda: arbetslivets situationer, teamarbete, diskussion
Indivuduella online studier samt grupparbete. Läraren med i 4 online möten.
Själv, kamrat och lärarutvärdering
Feedback på alla uppgifter

Toteutuksen valinnaiset suoritustavat

Motsvarande kurser på andra högskolor. Alternativa kurser måste diskuteras och godkännas av läraren.

Opiskelijan ajankäyttö ja kuormitus

Kursen ger 5 studiepöänger motsvarar c 133 h arbete
närindervisning (online) börjar den , förhandsuppgiften ges den
online möten med läraren 4 h,
självevaluering 2 h
repetition av strukturer och ordförråd c. 33 h
individuell förberedning till online möten/uppgifter c 95 h

Sisällön jaksotus

Svenska i arbetslivet ger sammanlagt 5 poänger men i två separarata vitsord: 2 för de muntliga och 3 för de skfriftliga kunskaper. Hela kursen beskrivs undan Muntlig

Målet är att: studereranden klarar sig i olika muntliga och skrftliga affärslivssituationer. Han/hon kan söka och utnyttja ekonominyheter i media. Han/hon har en realistisk uppfattning om sin språknivå samt en positiv attityd för inlärning. Kursen kräver nivå B1.
Kursen baserar på att bygga ordförråd inom och öva kommunikation.
Kärnet ligger i:
Arbetsansökning och arbetstliv
Arbetsmiljö och omgivande samhälle
Kundkontakter: att bygga och hålla kontakter
Affärslivets terminologi
Kursen börjar med en förhandsuppgift den 14.1.22 och det första online möte för alla den 20.1.22 Den sista träffen är den 24.3.22

Viestintäkanava ja lisätietoja

its learning samt e-post

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Indivduella online studier samt grupparbete. Läraren med i 4 online möten.
Ständig själv, kamrat och lärarutvärdering ska användas
Feedback på alla uppgifter
portfolio av minst 10 olika affärsdokument som evalueras, andra uppgifter finns för övning

Hylätty (0)

undankänd: Studeranden kan inte klara sig i varken skriftliga eller muntliga situationer på grund av knapp ordförråd, bristfälliga strukturer eller uttal. Kommunikationen är svårt eller omöjligt att förstå. Uppgifterna är inte returnerade.

Arviointikriteerit, tyydyttävä (1-2)

1-2 (B1-) Studeranden kan framföra sitt meddelande på svenska i arbetslivets enkla och allmänna situationer trots att enstaka fel gör kommunikationen långsamt och delvis störande.

Arviointikriteerit, hyvä (3-4)

3-4 (B1) Studenrande kan reagera och uttrycka sig på ett lämpligt sätt i de flesta muntliga arbetslivssituationer. Han/hon kan visa intresse och ställa frågor. Uttalet är inte helt naturlig och det finns brister i strukturer och i ordförråd men studeranden visar motivation och fösöker sitt bästa.

Arviointikriteerit, kiitettävä (5)

4-5 (B2+) Studeranden klarar sig utmärkt i mångsidiga arbetslivssituationer. Han/hon kan kommunicera i den stil som kontexten kräver och ta hänsyn till andra partiet. Kommunikationen är flytande och naturlig.

Tavoitteet

Opiskelija osaa kommunikoida kirjallisesti tavallisissa työelämän viestintätilanteissa.

Sisältö

Opiskelija osaa
- kertoa itsestään, koulutuksestaan, työkokemuksistaan ja  –tehtävistään
- kertoa työympäristöstään ja oman alansa toiminnoista osana ympäröivää yhteiskuntaa
- viestiä asiakaslähtöisesti
- käyttää oman alan keskeistä terminologiaa

Sisällön jaksotus

Hela kursen Svenska i arbetslivet beskrivas i delen Muntligt

Arviointiasteikko

H-5

Tavoitteet

The student
- knows and understands the accounting principles governing the measurement and documenting process of business entity's events and results
- has gained practical skillsin budgeting and financial reporting
- understands the importance of financial statements in the decision-making process and in the estimation of the company's assets and performance

Sisältö

- the nature, functions, scope and principles of accounting
- financial accounting, book-keeping, income statement and balance sheet
- management accounting, budgeting

Arviointiasteikko

H-5

Tavoitteet

Bachelor's Thesis is an extensive study unit with the width of 20 ECTS. The aim of thesis is to prepare the student in planning and researching areas for development. The goals of the thesis are to develop and demonstrate the ability to apply research and development models and methods in practice, to solve problems in the workplace, and to train for expertise in the field. The thesis is a commissioned research and development project related to the student's specialisation area.

In the thesis project the student increases his/her abilities to work systematically, solve problems when planning for a long-term project, carry out it independently. A goal is also to develop a deeper understanding of the study field.

The student learns to acquire and analyse information, apply it into practice when solving problems and challenges, justify his/her decisions, make conclusions and suggestions for practical development, document and evaluate the information produced and the methods used.

Arviointiasteikko

H-5

Tavoitteet

The student
- is aware of cultural identities and appreciates different cultural values and norms
- has a better understanding of how each culture perceives e.g. time and space, verbal and nonverbal communication, or approaches to teamwork
- has cultural competence to interact with people from different cultures
- knows theoretical frameworks on culture and can apply them to authentic situations
- is aware of varying practices in different business cultures
- is able to apply knowledge and skills in working and communicating with ease and confidence in intercultural situations

Arviointiasteikko

H-5

Tavoitteet

The primary course objective is to make students aware of all the essential elements within project management i.e. are aware of various approaches and tools necessary from project inception to delivery process.
After completing this course the student is able to
- describe the project management process
- draft a project plan and create project documentation
- describe how projects are followed and steered
- review various project management tools

Sisältö

- introduction to project management
- project organisation and the roles
- project communication and team building
- project management process overview
- project initiation, planning, scheduling and time management
- project steering and control

Arviointiasteikko

H-5

Tavoitteet

The course is designed to give students a holistic understanding of social, cultural and business environments in Brazil. More specifically, the objective is to increase students' skills in business communication and operations in Brazil. This course will also develop students’ research skills to approach potential businesses for possible collaboration. In addition, students will also be familiar with potential issues in the new market and how to find solutions.

Sisältö

Brazilian business etiquette
Brazilian language and culture
Leadership and working styles
Brazilian economic and business environment
Regions and business opportunities
Market intelligence and partnership identification

Viestintäkanava ja lisätietoja

Campusonline students: 20
TUAS students: 20

Arviointiasteikko

H-5

Tavoitteet

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Sisältö

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Oppimateriaalit

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Opetusmenetelmät

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - team work skills

Kansainvälisyys

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Toteutuksen valinnaiset suoritustavat

None.

Opiskelijan ajankäyttö ja kuormitus

- Contact lessons 8 x 3h
- Group work 50 h
- Individual studying 50 h
- Pre-course assignment 10 h

Sisällön jaksotus

25.9.-27.11.2023
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- website, SEO, SEA
- Google Analytics 4

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

GA4 exam in Itslearning (individual): 10% (0-2)
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)

Pre-course assignment as a part of course activity.

INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three.

Google Analytics 4 exam in Itslearning:

0-4 answers correct: 0 points
5-7 answers correct: 5 points
8-10 answers correct: 10 points


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.



In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5



Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Hylätty (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes more than 50% (= 4 classes or more).

Arviointikriteerit, tyydyttävä (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Arviointikriteerit, hyvä (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Arviointikriteerit, kiitettävä (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Tavoitteet

The aim of the course is to develop the students’ communication skills in demanding spoken and written communicative situations in working life. The course will give the students skills and confidence to create and share information as a professional in global business.
After the course, students are able to
- Write to inform, influence and persuade by making use of field-specific sources
- Share information in a field-specific community as part of a professional profile
- Present information to create interest and to convince an audience
- Make use of modern communication tools used in working life
- Communicate in English as a professional in academic and business contexts.

Arviointiasteikko

H-5

Tavoitteet

Student is able to
- Utilize latest information and innovation within digital world
- Understand the use of evolving technologies in creating service/product
- Evaluate on-going developments within digital business world from different perspectives
- To investigate ongoing developments in the field of digital business and present key findings based on your findings

Sisältö

Course topics will be selected from current important themes in digital business i.e.
Application on AI
Internet of Things
E-business in 2020’s
Cyber security
Conversational marketing
Social media (marketing) in 2020’s
Service as a product (Airbnb as an example)
Future of growth hacking
Digital solutions for elderly care
Blockchain
Digital solutions in climate change battle
Disruption in banking business – new players & payment transactions

Arviointiasteikko

H-5

Tavoitteet

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Sisältö

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Oppimateriaalit

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Opetusmenetelmät

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - team work skills

Kansainvälisyys

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Toteutuksen valinnaiset suoritustavat

None.

Opiskelijan ajankäyttö ja kuormitus

- Contact lessons 8 x 3h
- Group work 30 h
- Individual studying 70 h
- Pre-course assignment 10 h

Sisällön jaksotus

7.9.-2.11.2023
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEA
- Google Analytics

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Pre-course assignment (individual): as a part of course activity
Google Analytics 4 exam (individual) 10%
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)


INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three.


Google Analytics 4 exam in Itslearning:

0-4 answers correct: 0 points
5-7 answers correct: 5 points
8-10 answers correct: 10 points


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.

In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5

Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Hylätty (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes more than 50% (=4 classes or more).

Arviointikriteerit, tyydyttävä (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Arviointikriteerit, hyvä (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Arviointikriteerit, kiitettävä (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Tavoitteet

The student
- understands the usefulness of the research approach in the expert practice
- is able to clearly define the general conditions of a research activity
- is able to formulate research problems
- is able to practice basic qualitative and quantitative research and development process, and scientific communication (including report structuring, planning and dissemination)
- acknowledges and is able to take into consideration the special conditions of research in the business environment
- is able to make use of the existing research results critically and produce new knowledge

Sisältö

- research process
- scientific method and scientific approaches
- conducting a literature review
- research methodologies
- quantitative and qualitative data collection methods
- analyzing qualitative and quantitative data
- article writing and publishing

Arviointiasteikko

Hyväksytty/Hylätty

Tavoitteet

The aim of the course is to activate and develop the students’ field-relevant English language and communication skills. The students will gain professional skills in various spoken and written communicative situations encountered in studies, working life and society. In addition, they will learn to utilize tools and techniques to further develop their skills in authentic, field-specific contexts.
Upon completing the course, the students should have acquired skills to communicate at level B2 according to European Framework of Reference for Languages, which states that at B2-level students should be able to produce clear, coherent and well-structured texts, present detailed descriptions related to one’s field of interest, express and exchange opinions using fluent language, follow complex arguments, and read longer articles and reports.

Sisältö

- Writing academic and professional texts
- Presenting and discussing field-specific topics in academic and professional contexts
- Reading field-specific texts and utilizing the information in academic and professional contexts
- Learning and using key terminology of their field
- Becoming professional, autonomous language users in working life

Arviointiasteikko

H-5

Tavoitteet

The student
- is aware of cultural identities and appreciates different cultural values and norms
- has a better understanding of how each culture perceives e.g. time and space, verbal and nonverbal communication, or approaches to teamwork
- has cultural competence to interact with people from different cultures
- knows theoretical frameworks on culture and can apply them to authentic situations
- is aware of varying practices in different business cultures
- is able to apply knowledge and skills in working and communicating with ease and confidence in intercultural situations

Arviointiasteikko

H-5

Tavoitteet

This study unit will provide the students with foundation on how the business environment operates. Upon completion of this course, the students will be able to apply their knowledge in business and working life.

Sisältö

Foundation of marketing and market analysis:
- Developing Marketing Strategies and Plans
- Analyzing Consumer Markets
- Identifying Market Segments and Targets
- Setting Product Strategy
- Developing Pricing Strategies and Programs
- Identifying key elements Integrated Marketing Communications
- Managing Mass Communications: Advertising, Sales Promotion and Internet

Arviointiasteikko

H-5

Tavoitteet

• Opiskelija tutustuu omaan opiskeluryhmäänsä ja ammattikorkeakouluun työyhteisönä.
• Opiskelija osaa kertoa Turun ammattikorkeakoulusta oppimisympäristönä.
• Opiskelija osaa kertoa, mitä ja miten omalla alalla opiskellaan.
• Opiskelijaa osaa kertoa opiskelukykyyn vaikuttavista asioista ja niihin liittyvistä käytänteistä.

Sisältö

• yhteistyötaidot ja ryhmässä toimiminen
• opiskelijakunta TUO
• erilaisiin oppimisympäristöihin ja työkaluihin tutustuminen: tilat, Peppi, Messi, Optima, sähköposti, työjärjestys, kirjasto
• korkeakouluopiskelun erityispiirteet verrattuna toisen asteen opiskeluun: mm. ajankäytön suunnittelun tärkeys, suuri itsenäisen työskentelyn määrä
• koulutusalan erityispiirteet, oman koulutuksen rakenne, HOPS eli henkilökohtainen oppimissuunnitelma
• ohjaus- ja neuvontapalvelut, opintososiaaliset asiat, terveydenhuolto, vakuutukset

Arviointiasteikko

Hyväksytty/Hylätty

Tavoitteet

The student can
- apply mathematical techiques to the solutions of practical business problems
- understand the roles mathematics play in business operations
- make consumer decisions sound in relation to purchasing and investing
- relate mathematical applications to managerial decisions
- understand and use mathematical notation

Sisältö

Contents:
- roles of mathematical tools and skills in business operation
- matematical techniques and tools
- mathematical applications in management
 

Arviointiasteikko

H-5

Tavoitteet

The student is able to make good use of windows office tool in his/her work. S/he is also able to use all the essential systems for online studying and collaborative team work.

Sisältö

- The essential of Turku UAS study environment
- managing and chairing team meetings online
- basics of editing images and videos for digital portfolios, creating and publishing different portfolios and learning diaries
- creating and managing various business documents and reports
- essential information security practices

Arviointiasteikko

Hyväksytty/Hylätty