Academic year 2022 - 2023

•   Business Design MS00BR64-3003 31.01.2023-31.05.2024  5 credits  (YSERVIS22) +-
  Competence objectives of study unit

  After completing the course, the student is able to:
  
  - apply the principles and practices of service design thinking from a business perspective to co-create new values for an organisation and enhance new forms of competitive advantage
  
  - engage an organisation in development work
  
  - utilise and share expertise in teams and networks from different disciplines and cultures
  
  - consider efficiency of alternative service design concepts
  
  - participate in promoting of sustainable, development-oriented policies that support productive activities, entrepreneurship, creativity, and innovation
  
  - participate in developing of effective, accountable, and transparent organisations

  Prerequisites

  -Service Design Methods and Tools course, or corresponding competences.

  Content of study unit

  - Perspectives and business benefits of service design
  - Perspectives of sustainable development in business design
  - Leading business innovation and co-development
  - Lean Service Creation
  - Service design project - adapting theory to a real working life project with a commissioner

  ---

  Teacher(s) in charge

  Ulla Seppälä-Kaven

  Päivi Katajamäki

  Teachers and responsibilities

  The course is implemented in co–operation between Turku UAS and Novia UAS. The responsible teachers are Päivi Katajamäki (TUAS) and Elina Vartama (Novia UAS). The teachers share the responsibility equally during the course.

  Mode of delivery

  20% Face-to-face, 80% Distance learning

  Learning material

  Learning materials and recommended literature
  
  Edvardsson, B., Gustafsson, A., Kristensson, P., Magnusson, P. & Matthing, J. 2006. Involving Customers in New Service Development. Imperial College Press.
  
  Koivisto, M., Säynäjäkangas, J. & Forsberg, S. 2019. Palvelumuotoilun bisneskirja. Alma Talent.
  
  The Lean Service Creation Handbook. The Lean Way to Create. Loveable Services. Better Future. Successful Business. Future-Capable Organisation. 2019. Futurice.
  https://futurice.com/lean-service-creation/
  
  Lüftenegger, E., Grefen, P. & Weisleder, C. 2012. The Service Dominant Strategy Canvas: Towards Networked Business Models.
  https://www.researchgate.net/publication/278658410_The_Service_Dominant_Strategy_Canvas_Towards_Networked_Business_Models
  
  Moilanen, T., Ojasalo, K., Ritalahti, J. 2022. Methods for Development Work. BoD, Helsinki.
  
  Newbery, P. & Farnham, K. 2013. Experience Design. A Framework for Integrating Brand Experience and Value. Wiley & Sons.
  
  Prahalad, C.K. & Ramaswamy, V. 2004a. Co-creating unique value with customers. In Strategy and Leadership, Vol 32, Iss 3 pp. 4-9.
  http://www.emeraldinsight.com/doi/pdfplus/10.1108/10878570410699249
  
  Prahalad, C.K. & Ramaswamy, V. 2004b. Co-creation experiences: The next Practise in Value Creation. In Journal of Interactive marketing, Vol 3, Number 3, 5 – 14.
  http://deepblue.lib.umich.edu/bitstream/handle/2027.42/35225/20015_ftp.pdf
  
  Reason, B., Lövlie, L. & Brand Flu, M. 2016. A Practical Guide to Optimizing the Customer Experience. Service Design for Business. Wiley.
  
  Sheppard, B., Sarrazin, H., Kouyoumjian, G. & Dore, F. 2018. The Business Value of Design. Mc Kinsey Quarterly.
  https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design#
  
  Stickdorn, M. & Schneider, J. 2011. This is Service Design Thinking. Basics - Tools - Cases. John Wiley & Sons Inc.
  
  Stickdorn, M., Hormess, M., Lawrence, A. & Schneider, J. 2018. This is Service Design Doing. O´Reilly Media.
  
  Sundberg, H.K. 2017. Business design. An introduction to Customer-centric Business Development. Gofore Oy. https://gofore.com/wp-content/uploads/business_design_web.pd
  
  Turetken, O. & Grefen, P. 2017. Designing Service-Dominant Business Models.
  https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1140&context=ecis2017_rp
  
  Trollbäck & Company. The New Division. (n.d.) The Global Goals Design.
  https://www.thenewdivision.world/globalgoals
  
  2030 Agenda for Sustainable Development
  https://kestavakehitys.fi/en/agenda2030

  Learning methods

  Teaching methods
  
  - The course will be carried out as a development project. The objective is to concentrate on business perspective and apply design thinking and service design approach in the development project, considering sustainability.
  
  - The development target can be approached from different perspectives, e.g. from an economic, market, internal processes or work culture and competence development points of view.
  
  - Group projects are also possible.
  
  Learning methods:
  - assignments
  - contact and distance learning
  - lectures
  - exercises in groups
  - development project
  - presentations
  - peer feedback
  - active participation and interaction in group work

  Objects, timing and methods of assessment

  1) Project plan.
  
  2) Summary of two articles about business design.
  
  3) A process portfolio or a report which consists of text and visualized perception material and other documents necessary for the reader to be able to understand the process and results.
  
  4) Active participation and interaction in the group work.
  
  5) All the required tasks returned in time.
  
  Assessment criteria for the process portfolio / report:
  - Depth of theoretical and analytical approach
  - Applying of research and service design methods for business design
  - Development of a business / service concept
  - Informativeness and visualisation of the process portfolio / report
  
  Lecturers', self and peer evaluation. Scale 0-5.

  Teaching language

  English

  Timing

  31.01.2023 - 31.05.2024

  Enrollment date range

  21.11.2022 - 15.02.2023

  • 5 credits

  Group(s)

  • YSERVIS22

  Seats

  15 - 45

  Additional information

  The course is implemented in co-operation with TUAS and Novia UAS.
  The contact lessons are at Novia UAS campus at Henrikinkatu 7, Turku.
  Itslearning platform

  Degree Programme(s)

  Master of Businesss Administration, Service Design

  RDI share

  4 credits

  Share of online studies

  4 credits

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  According to the principles of credit transfer.

  Exam dates and retake possibilities

  Submission of the process portfolio by 31.5.2023.
  
  Overdue assignments shall be returned by 31.7.2023 or 15.8.2023 at the latest.

  Pedagogic approaches

  The course is based on innovation pedagogy. Peer learning and collaboration with other students are essential to the learning process. The international and interdisciplinary student group enables interaction and knowledge sharing.

  Student's schedule and workload

  Work load approximately:
  - contact sessions: ca 16 h
  - distance studies: ca 120 h
  
  Dimensioning of the student work:
  Project plan 8 h
  Summary of articles 8 h
  Business design project 80 h
  Presentations and process portfolio / report 20 h
  Peer feedback 4 h
  
  The course will be described in detail on Itslearning platform.

  Content scheduling

  Spring 2023:
  The course starts on 31.3.2023 and ends when the process portfolio is returned 31.5.2022.
  
  Contact study days:
  Friday 31.3.2023 at 8.30 - 12.00
  Saturday 1.4.2023 at 8.30 - 12.00
  Friday 5.5.2023 at 8.30 - 12.00
  Saturday 6.5.2023 at 8.30 - 12.00
  
  
  The learning objectives and the content of the course have been updated to following to include perspectives of sustainable development:
  
  After completing the course, the student is able to:
  - apply the principles and practices of service design thinking from a business perspective to co-create new values for an organisation and enhance new forms of competitive advantage
  - engage an organisation in development work
  - utilise and share expertise in teams and networks from different disciplines and cultures
  - consider efficiency of alternative service design concepts
  - participate in promoting of sustainable, development-oriented policies that support productive activities, entrepreneurship, creativity, and innovation
  - participate in developing of effective, accountable, and transparent organisations
  
  Content:
  - Perspectives and business benefits of service design
  - Perspectives of sustainable development in business design
  - Leading business innovation and co-development
  - Lean Service Creation
  - Service design project - adapting theory to a real working life project with a commissioner or a case study.

  Assessment criteria

  Quantity: the work is not completed and / or,
  Quality: the minimum content requirements are not met

  Assessment criteria – satisfactory (1-2)

  Sufficient 1
  - Theory and methodology are poorly understood and implemented in the project
  - Research, business / service design implementation, communication and documentation are hardly acceptable
  - Active participation
  
  Satisfactory 2
  - Appear to grasp theory and have made a start in showing its applicability in the project
  - Research, business / service design implementation, communication and documentation are acceptable
  - Active participation

  Assessment criteria – good (3-4)

  Good 3
  - Understanding of theory and applicability of methods in the project, but work could be stronger
  - Research, business / service design implementation, communication and documentation are good
  - Active participation
  
  Very Good 4
  - General understanding of theory and methods, very good implementation in the project
  - Reliable research, innovative business / service design implementation and communication and documentation on good level
  - Very active participation

  Assessment criteria – excellent (5)

  Excellent 5
  - Mastery of theory and methods, proficiency of implementation of them in the project
  - Outstanding research, innovative business / service design implementation and excellent communication and documentation
  - Very active participation

•   Co-design MS00BR63-3003 15.01.2023-26.03.2024  5 credits  (YSERVIS22) +-
  Competence objectives of study unit

  After completing the course, the student is able to:
  - Lead a service design project and involve different stakeholders in order to create opportunities for service development
  - Deepen hers/his insights in co-design in order to facilitate and manage service design processes
  - Work in different communicative and interactive situations in multidisciplinary teams

  Prerequisites

  -Service Design Methods and Tools course, or corresponding competences.

  Content of study unit

  - Analysing an organisation’s services with a commissioner to find out areas in need of development
  - Co-design with users, staff members and other stakeholders
  - Workshop facilitating methods and tools
  - Leading groups
  - Service design project - adapting theory to a real working life project with a commissioner.

  ---

  Teacher(s) in charge

  Ulla Seppälä-Kaven

  Päivi Katajamäki

  Teachers and responsibilities

  The course is implemented in co–operation between Novia UAS and Turku UAS. The responsible teachers are Päivi Katajamäki (TUAS) and Elina Vartama (Novia UAS). The teachers share the responsibility equally during the course.

  Mode of delivery

  20% Face-to-face, 80% Distance learning

  Learning material

  Masters theses:
  
  Aromaa, S. 2018. Group Workshops as a Tool in Development of a New, Digital Service – Case Neighbour Food.
  https://www.theseus.fi/bitstream/handle/10024/151516/Aromaa_Sanni.pdf?sequence=1&isAllowed=y
  
  Lähteenmäki, S. 2019. Designing a New Generation Online Community for Telia Finland.
  https://www.theseus.fi/bitstream/handle/10024/172443/Susanna-Lahteenmaki-Service-Design-Online-Community-Telia-2019.pdf?sequence=2&isAllowed=y
  
  Rainio, I. 2014. Co-created Corporate Story - Creating a Concept for Engaging Staff into Change Implementation. Laurea UAS.
  https://www.theseus.fi/handle/10024/82186
  
  Raitanen, N. 2020. Service Designing Co-working Possibilities. Internal Communication in Virtual Expert Teams. Novia UAS.
  https://www.theseus.fi/bitstream/handle/10024/339791/Raitanen_Noora.pdf?sequence=2&isAllowed=y
  
  Salmelin, A. 2014. Successful Service Development in the Public Sector: a Case study of a Service Design Project Carried out in Short-Term Care Services in the Town of Turku. Laurea UAS.
  https://www.theseus.fi/handle/10024/78590
  
  Course literature and materials:
  
  Bevan Jones, R. Stallard, P., Agha, S.S., Rice, S., Werner-Seidler, A., Stasiak, K., Kahn, J. Simpson, S.A., Alvarez-Jimenez, M., Rice, F., Evans, R. & Merry, S.
  Practitioner review: Co-design of digital mental healthtechnologies with children and young people.
  https://acamh.onlinelibrary.wiley.com/doi/full/10.1111/jcpp.13258
  
  Curedale, R. 2013. Service Design. 250 Essential Methods. Design Community College Inc.
  
  Holmlid, S., Mattelmäki, T., Visser, F.S & Vaajakallio, K. 2015. Co-creative Practises in Service Innovation. In The Handbook of Service Innovation. (Eds. Agarwal, R., Selen, W., Roos, G. & Green, R). Springer. 545-574.
  
  Innovationtool.fi
  
  Kantojärvi, P. 2012, Fasilitointi luo uutta. Menesty ryhmän vetäjänä. Talentum.
  
  Martin, B. & Hanington, B. 2012. Universal Methods of Design. Rockport.
  
  Naranjo-Bock, C. 2012. Creativity-based Research: The Process of Co-Designing with Users.
  https://uxmag.com/articles/creativity-based-research-the-process-of-co-designing-with-users
  
  Stickdorn, M. & Schneider, J. 2011. This is Service Design Thinking. Basics - Tools - Cases. John Wiley & Sons Inc.
  
  Trischler, J., Dietrich T. & Rundle-Thiele, S. 2020. Co-design: from expert- to user-driven ideas in public service design.
  https://www.tandfonline.com/doi/full/10.1080/14719037.2019.1619810

  Learning methods

  - The course will be carried out as a service development project. The objective of the project is to concentrate on co-design with stakeholders.
  - The project can be executed as a group work for commissions offered by universities.
  - Working with an own commissioner is also possible - as a group work.
  
  Learning methods:
  - pre-assignment
  - contact and distance learning
  - lectures
  - workshops and exercises in groups
  - service development project work for a commissioner (including facilitating a workshop for a commissioner)
  - presentations
  - peer feedback
  - active participation and interaction in group work.

  Objects, timing and methods of assessment

  Objects for assessment:
  
  1) Analysis of a master’s thesis
  
  2) Essay of different workshop methods
  
  3) Process and reporting of the project. A description of the process of the service design project including planning and conducting the workshop(s) in order to develop the service for the commissioner. It includes an analysis of the results and suggestions for further development of the service. It consists of text and visualized perception material and other documents necessary for the reader to be able to understand the process.
  
  4) Active participation and interaction in group work
  
  5) All the required tasks returned in time
  
  
  Assessment is based on:
  - Depth of theoretical and analytical discussion
  - Applying of co-design methods for innovative problem solving
  - Engagement of stakeholders in the development process
  - Informativeness and visualisation of the process portfolio
  
  Lecturers', self and peer evaluation. Scale 0-5.

  Teaching language

  English

  Timing

  15.01.2023 - 26.03.2024

  Enrollment date range

  21.11.2022 - 14.01.2023

  • 5 credits

  Group(s)

  • YSERVIS22

  Seats

  15 - 45

  Additional information

  The course is implemented in co-operation with TUAS and Novia UAS.
  
  The contact lessons are at Novia UAS campus at Henrikinkatu 7, Turku.
  
  Prerequisities: Competense objectives for Service Design Methods and Tools course (5ects) or corresponding competences obtained.

  Degree Programme(s)

  Master of Businesss Administration, Service Design

  RDI share

  3 credits

  Share of online studies

  4 credits

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  According the principles for credit transfer.

  Exam dates and retake possibilities

  Process portfolio is returned 26.3.2023.
  Overdue assignments shall be returned by 23.4.2023 or 31.5.2023 at the latest.

  Pedagogic approaches

  The whole course is based on innovation pedagogy. The service development project is done in collaboration with a commissioner. Peer learning and collaboration with other students are essential to the learning process. The international and interdisciplinary student group enable interaction and knowledge sharing.

  Student's schedule and workload

  Work load approximately:
  - contact sessions: ca 16 h
  - distance studies: ca 120 h
  
  Dimensioning of the student work:
  Pre-assignment 8 h
  Essay 16 h
  Planning of workshop exercises and presentations 8 h
  Co-design project 70 h
  Process portfolio 14 h
  Peer feedbacks 4 h

  Content scheduling

  Spring 2023:
  The course starts with a pre-assignment by 18.1.2023 and ends when a process portfolio is returned 26.3.2023.
  The course will be described in detail on Itslearning platform.
  
  Contact study days:
  Friday 27.1.2023 at 13 - 16.15
  Saturday 28.1.2023 at 13 - 16.15
  Friday 3.3.2023 at 8.30 - 12
  Saturday 4.3.2023 at 8.30 - 12

  Assessment criteria

  Quantity: the work is not completed and or,
  Quality: the minimum content requirements are not met.

  Assessment criteria – satisfactory (1-2)

  Sufficient 1
  Theory and methodology are poorly understood and implemented in real life project.
  Co-design, analysis, communication and documentation are hardly acceptable.
  Active participation.
  
  Satisfactory 2
  Appear to grasp theory and have made a start in showing its applicability in real life project.
  Co-design, analysis, communication and documentation are acceptable.
  Active participation.

  Assessment criteria – good (3-4)

  Good 3
  Understanding of theory and applicability of methods in real life project, but work could be stronger.
  Co-design, analysis, communication and documentation are good.
  Active participation.
  
  Very Good 4
  General understanding of theory and methods, very good implementation in real life project.
  Innovative co-design process, and analysis, communication and documentation on good level.
  Very active participation.

  Assessment criteria – excellent (5)

  Excellent 5
  Mastery of theory and methods, proficiency of implementation of them in real-life project.
  Innovative co-design process, excellent analysis, and outstanding communication and documentation.
  Very active participation.

•   Master's Thesis MS00BR67-3003 01.08.2022-31.07.2024  30 credits  (YSERVIS22) +-
  Competence objectives of study unit

  The aim of these study module is to develop and demonstrate the student's ability to apply research data, and to use selected methods for analysing and solving workplace problems and for development projects. The master's thesis is a development task or applied research study based on the existing theoretical knowledge in the field of expertise and on the empirical data acquired in the target organisation.
  
  After completing the Master's Thesis, the student is able to:
  - Combine theoretical frameworks and field work with the contextual needs into a meaningful development project
  - Act contributively as a change agent
  - Network and communicate with relevant professional communities
  - Evaluate critically the sources and methods, select the applicable ones and use them systematically
  - Document and report the project status and the final results
  - Give a presentation on the development project

  Content of study unit

  The Master's Thesis project will progress as follows:
  - Defining the development/research project
  - Discussing the project with thesis supervisor and commissioner
  - Planning the project, making agreement on commissioning the thesis
  - Carrying out the research and development project with relevant approaches and methods
  - Presenting the status of the project in thesis seminars
  - Writing a maturity test
  - Publishing the report

  ---

  Teacher(s) in charge

  Ulla Seppälä-Kaven

  Päivi Katajamäki

  Mode of delivery

  87% Face-to-face, 13% Distance learning

  Learning material

  Relevant literature, materials

  Learning methods

  Individual / teamwork, peer assessments = opposing reports

  Objects, timing and methods of assessment

  Check Messi: Studying - Thesis - Thesis Evaluation
  
  https://tuas365.sharepoint.com/sites/Studying/SitePages/Thesis-evaluation.aspx

  Teaching language

  English

  Timing

  01.08.2022 - 31.07.2024

  Enrollment date range

  31.07.2022 - 31.12.2022

  • 30 credits

  Group(s)

  • YSERVIS22

  Seats

  10 - 35

  Degree Programme(s)

  Master of Businesss Administration, Service Design

  RDI share

  5 credits

  Share of online studies

  4 credits

  Assessment scale

  H-5

  Pedagogic approaches

  Individual / teamwork, self and peer assessments
  - discussions
  - presentations

  Student's schedule and workload

  Master's thesis: the whole process
  27h x 30 ects

  Content scheduling

  Student's own Master's Thesis
  At the first stage the thesis objective is discussed with the supervisor, and the research project is identified and defined. The thesis project is presented at the starting seminar.
  
  At the second stage the process continues by gathering information and combining the theoretical framework and pragmatic work. A meaningful development project is based on the requirements of the working life commissions. The student is able to critically evaluate the sources and methods, select the applicable ones and to use them systematically. On the second seminar the student presents the phase of the process. The project will be processed with the seminar participants and the supervisor. The student is able to self-evaluate the process of this stage.
  
  At the third stage the student masters the methods and practices used in the branch to be able to analyse and complete the thesis. The student is able to document the final results and report the project according to good ethical principles. At the final seminar the student is capable to give a presentation as well as to publish the thesis. The main responsibility for completing the thesis lies upon the student.
  After the final seminar the thesis is evaluated by the supervisors.

  Assessment criteria

  Assessment criteria – satisfactory (1-2)

  https://tuas365.sharepoint.com/sites/Studying/SitePages/Thesis-evaluation.aspx

  Assessment criteria – good (3-4)

  https://tuas365.sharepoint.com/sites/Studying/SitePages/Thesis-evaluation.aspx

  Assessment criteria – excellent (5)

  https://tuas365.sharepoint.com/sites/Studying/SitePages/Thesis-evaluation.aspx

•   Service Design Methods and Tools MS00BR62-3003 30.09.2022-31.03.2023  5 credits  (YSERVIS22) +-
  Competence objectives of study unit

  After completing the course, the student is able to:
  - Put in practise established, research-based service design methods, especially in order to gain, analyse and utilise customer/user insights
  - Use different tools to visualise different stages of the service design process
  - Work proactively and creatively and start, manage, validate and analyse a service design project
  - Design and offer alternative solutions to service design challenges

  Prerequisites

  Basics in service design thinking adopted

  Content of study unit

  - Service design process:
  - starting points, definition
  - identification of customer's problems and needs
  - strategic planning
  - engagement, co-design
  - design (idea generation, concept design, prototyping)
  - service production
  - piloting and launching
  - evaluation
  - Service design methods e.g: probes, observation, service safari, interviews, benchmarking, trend analysis, visualisation, prototyping, validation
  - Service design tools e.g: mind map, story board, personas, customer journey map, scenarios, service concept, service blueprint, business model canvas
  - Service design project - adapting theory to a real working life project with a commissioner

  ---

  Teacher(s) in charge

  Ulla Seppälä-Kaven

  Päivi Katajamäki

  Teachers and responsibilities

  Course teachers: Päivi Katajamäki and Elina Vartama.

  Mode of delivery

  40% Face-to-face, 60% Distance learning

  Learning material

  Literature:
  
  Clark. T., Pigneur, Y.& Osterwalder, A. 2010. Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
  
  Clark, T., Pigneur, Y. & Osterwalder, A. 2012. Business model you: a one-page method for reinventing your career. John Wiley & Sons.
  
  Curedale, R. 2013. Service Design. 250 essential methods. Design Community College.
  
  Curedale, R. 2016. Experience Maps. Comprehensive step-by-step guide. Design Community College Inc.
  
  GK Van Patter. 2020. Rethinking Design Thinking. Makin Sense of the Future that has already Arrived. Humantific Publishing.
  
  Kimbell, L. 2014. The Service Innovation Handbook. Action-oriented creative thinking toolkit for service organizations. Templates – cases – capabilities. BIS Publishers.
  
  Martin, B. & Hanington, B. 2012. Universal Methods of Design. Rockport Publishers.
  
  Osterwalder, A. 2014. Value proposition design: how to create products and services customers want. John Wiley & Sons.
  
  Polaine, A., Løvlie, L. & Reason, B. 2013. Service design: from insight to implementation. Brooklyn, NY: Rosenfeld Media.
  
  Stickdorn, M., Schneider, J. 2011. This is Service Design Thinking. John Wiley & Sons.
  
  Stickdorn, M., Hormess, M., Lawrence, A. & Schneider, J. 2018. This is Service Design Doing. O'Reilly. An excerpt of the book available: https://www.thisisservicedesigndoing.com/
  
  Tuulaniemi, J. 2013. Palvelumuotoilu. Talentum.
  
  Additional links to resources and tools will be published on the learning platform.

  Learning methods

  - Lectures and group work
  - Service design group project for a commissioner
  - Presentations
  - Self and peer feedback
  - Process portfolio
  - Active participation and interaction in group work

  Objects, timing and methods of assessment

  Objects and methods of assessment:
  A process portfolio, which describes the progress of the whole process from the brief to the end with different research and service design development stages. It consists of text and visualized perception material and other documents necessary for the reader to be able to understand the process.
  
  Assessment criteria:
  - Development process of the ideas to a service concept
  - Applying of different service design methods to gain versatile knowledge for the project
  - Informativeness and visualisation of the process portfolio and the appendices
  - Active participation and interaction in the group work.
  - All the required assignments returned in time.
  
  Teachers´ assessment, self and peer assessment, scale 0-5

  Teaching language

  English

  Timing

  30.09.2022 - 31.03.2023

  Enrollment date range

  01.08.2022 - 15.10.2022

  • 5 credits

  Group(s)

  • YSERVIS22

  Seats

  15 - 30

  Additional information

  Katajamäki´s and Vartama´s lessons are in Novia´s premises, Henrikinkatu 7, Turku.
  
  Prerequisities: Competense objectives for Service Design Thinking course or corresponding competences obtained.

  Degree Programme(s)

  Master of Businesss Administration, Service Design

  RDI share

  4 credits

  Share of online studies

  3 credits

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  According to the principles for credit transfer.

  Exam dates and retake possibilities

  The process portfolio by 31.12.2022.
  
  Overdue assignments shall be returned by 31.1.2023 or 31.3.2023.

  Pedagogic approaches

  The course is based on innovation pedagogy and constructivism. The student group is international.

  Student's schedule and workload

  Work load approximately 135 h:
  - contact sessions: ca 24 h
  - distance studies: ca 111 h
  
  Group work:
  Working on briefs 4h
  Project plan 8h
  Research and service design project 70h
  Process portfolio 20h
  Peer feedback 5h
  Presentations 4h
  
  Contact sessions:
  Friday 14.10.2022 at 8.30-12.00
  Saturday 15.10.2022 at 8.30-12.00
  Friday 11.11.2022 at 8.30-12.00
  Saturday 12.11.2022 at 8.30-12.00
  Friday 9.12.2022 at 8.30-12.00
  Saturday 10.12.2022 at 8.30-12.00

  Content scheduling

  Autumn 2022
  Start 14.10.2022. Submission of final assignment 31.12.2022
  
  Service design process:
  - starting points, definition
  - identification of customer's problems and needs
  - strategic planning
  - engagement, co-design
  - design (idea generation, concept design, prototyping)
  - service production
  - piloting and launching
  - evaluation
  
  Service design methods e.g:
  - probes, observation, service safari, interviews, benchmarking, trend analysis, visualisation, prototyping, validation
  
  Service design tools e.g:
  - mind map, story board, personas, customer journey map, scenarios, service concept, service blueprint, business model canvas
  
  Service design group project - adapting theory to a real working life project with a commissioner

  Assessment criteria

  Quantity: the work is not completed and or,
  Quality: the minimum content requirements are not met

  Assessment criteria – satisfactory (1-2)

  Sufficient 1
  Theory and methodology are poorly understood and implemented in real life project
  Research, service design, communication and documentation are hardly acceptable
  Active participation
  
  Satisfactory 2
  Appear to grasp theory and have made a start in showing its applicability in real life project
  Research, service design, communication and documentation are acceptable
  Active participation

  Assessment criteria – good (3-4)

  Good 3
  Understanding of theory and applicability of methods in real life project, but work could be stronger
  Research, service design, communication and documentation are good
  Active participation
  
  Very Good 4
  General understanding of theory and methods, very good implementation in real life project
  Reliable research, innovative service design and communication and documentation on good level
  Very active participation

  Assessment criteria – excellent (5)

  Mastery of theory and methods, proficiency of implementation of them in real-life project
  Outstanding research, innovative service design and excellent communication and documentation
  Very active participation

•   Service Design Thinking MS00CA23-3002 30.08.2022-31.12.2022  5 credits  (YSERVIS22) +-
  Competence objectives of study unit

  After completing the course, the student is able to:
  
  - understand and apply the design thinking process as an iterative way of working
  
  - reflect the possibilities that service design thinking enables as a holistic, interdisciplinary, innovative and sustainable approach to service development
  
  - justify the importance of empathy and user-oriented way of thinking

  Content of study unit

  - Approach and applicability of design thinking
  - Empathy
  - User-orientation
  - Innovation
  - Service design process models
  - Sustainability in service development
  - Current topics of service design

  ---

  Teacher(s) in charge

  Ulla Seppälä-Kaven

  Päivi Katajamäki

  Teachers and responsibilities

  Course teachers: Päivi Katajamäki and Elina Vartama

  Mode of delivery

  40% Face-to-face, 60% Distance learning

  Learning material

  Pre-assignment:
  
  Clatworthy, S. 2017. Service design thinking.
  https://www.researchgate.net/publication/322733238_Service_design_thinking
  
  Articles of design thinking and service design thinking:
  
  Beckman, S.L. 2020. To Frame of Reframe: Where Might Design Thinking Research Go Next?
  https://escholarship.org/content/qt5zx787h7/qt5zx787h7.pdf
  
  Dam, R. F. & Siang, T. Y. 2018. Design Thinking: Getting Started with Empathy.
  https://www.interaction-design.org/literature/article/design-thinking-getting-started-with-empathy
  
  Dam, R. F. & Siang, T. Y. 2021. Five Stages in the Design Thinking Process.
  https://www.interaction-design.org/literature/article/5-stages-in-the-design-thinking-process
  
  Gloppen, J. 2009. Service Design Leadership.
  http://www.ep.liu.se/ecp/059/007/ecp09059007.pdf
  
  Naiman, L. 2019. Design Thinking as a Strategy for Innovation. https://www.creativityatwork.com/design-thinking-strategy-for-innovation/?amp
  
  Plattner, H. (w.y.) An Introduction to Design Thinking PROCESS GUIDE.
  http://web.stanford.edu/~mshanks/MichaelShanks/files/509554.pdf
  
  van Reine, P. P. 2017. The Culture of Design Thinking for Innovation.
  https://journalsojs3.fe.up.pt/index.php/jim/article/view/2183-0606_005.002_0006/281
  
  Wright, N. 2020. Principles for Designing Sustainable Services.
  https://medium.com/wearesnook/principles-for-designing-sustainable-services-bbf3f3948ac2
  
  Literature of design thinking and service design thinking:
  
  Brown, T. 2019. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. Harper Business.
  
  Luchs, M.G, Swan, K.S & Griffin, A. (eds). 2016. Design Thinking. New Product Development Essentials from the PDMA. Wiley.
  
  Miettinen, S. 2014. Muotoiluajattelu. Teknova.
  Stickdorn, M. & Schneider, J. 2011. This is Service Design Thinking. BIS Publishers.
  
  Stickdorn, M.,& Hormess, M.E. & Lawrence, A. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World. O’Reilly Media. USA.
  
  Tuulaniemi, J. 2011, 2013. Palvelumuotoilu. Talentum.
  
  Van Patter, G.K., Pastor, E. & Jones, P. 2020 Rethinking Design Thinking: Making Sense of the Future That Has Already Arrived. Humantific & NextDesign Leadership Network.
  
  Villani, I. 2019. e-book. Transform Customer Experience: How to Achieve Customer Success and Create Exeptional CX.

  Learning methods

  Working methods:
  Lectures, group work and presentations.
  Reflective thinking and writing.

  Objects, timing and methods of assessment

  Course Assignments:
  1. Pre-assignment to be completed during summer 2022:
  Read the following article and make notes on different aspects of service design thinking.
  Clatworthy, S. 2017. Service design thinking. https://www.researchgate.net/publication/322733238_Service_design_thinking
  2. Finishing and returning exercises from group work from the contact sessions.
  3. Self-assessment of one’s own participation in the lessons and group work during the contact days.
  4. Individual reflection paper, ca 8 -10 pages (excluding title page, table of contents, reference list), based on articles and course materials. Create a title based on the contents.
  
  Aims:
  - To raise the students’ awareness of the possibilities of design thinking and service design.
  - To reflect on design thinking and service design as a process and way of working.
  
  Criteria for assessment:
  1. Active participation in lessons and group work during the contact days.
  2. Versatile processing of the topic in the reflection paper:
  - understanding and discussion of the topics and the concepts
  - reflection of theory to own career and experiences in working life
  - reflection of the possibilities of adapting design thinking in own work in the future

  Teaching language

  English

  Timing

  30.08.2022 - 31.12.2022

  Enrollment date range

  01.08.2022 - 03.09.2022

  • 5 credits

  Group(s)

  • YSERVIS22

  Seats

  15 - 30

  Additional information

  The contact lessons are in Novia´s Campus Åbo, Henrikinkatu 7.

  Degree Programme(s)

  Master of Businesss Administration, Service Design

  Share of online studies

  3 credits

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  According to the principles for credit transfer.

  Exam dates and retake possibilities

  Final assignment (reflection paper) by 23.10.2022.
  
  Overdue assignments shall be returned by 30.11.2022 or 31.12.2022.

  Pedagogic approaches

  The course is based on innovation pedagogy and constructivism, reflective, inquiry-based, and experiential learning. The student group is international.

  Student's schedule and workload

  Workload approximately 135 h:
  - Contact sessions ca 20 h
  - Distance studies 115 h
  
  Pre-assignment 8 h
  Preparing for, participating in and reflecting on the contact sessions and exercises 50 h
  Reading articles and writing the reflection paper 75 h
  Self-assessment 2 h

  Content scheduling

  Content of study unit
  - Approach and applicability of design thinking
  - Empathy
  - User-orientation
  - Innovation
  - Service design process models
  - Sustainability in service development
  - Current topics of service design
  
  Start 3.9.2022 – Submission of final assignment 23.10.2022
  
  Contact sessions:
  Saturday 3.9.2022 8.30 – 12.00
  Friday 16.9.2022 at 13.00 – 16.15
  Saturday 17.9.2022 at 8.30 – 12.00
  Friday 30.9.2022 at 8.30 – 12.00
  Saturday 1.10.2022 at 8.30 – 12.00

  Assessment criteria

  - Quantity: the work is not completed and or;
  - Quality: the minimum content requirements are not met

  Assessment criteria – satisfactory (1-2)

  1 Sufficient
  - Ability to reflect and communicate are hardly acceptable
  
  2 Satisfactory
  -Ability to reflect and communicate are on an acceptable level
  -Appears to grasp the theory

  Assessment criteria – good (3-4)

  3 Good
  - Capacity of thinking and ability to communicate are good
  - Shows good understanding and reflection of theory
  
  4 Very good
  - Capacity of thinking and ability to communicate are very good
  - Shows very good understanding of the topics and reflection of theory

  Assessment criteria – excellent (5)

  5 Excellent
  -Mastery of theory and ability to open up one’s insights
  -Outstanding thoughts and ability to communicate

•   Service Design and Future Challenges MS00BR65-3002 01.08.2022-31.10.2022  5 credits  (YSERVIS21) +-
  Competence objectives of study unit

  After completing the course, the student is able to:
  - Retrieve, analyse and interpret information based on future research methods and anticipatory design methods for service development
  - Utilise gained new knowledge and design services for future societal and business needs
  - Manage a future-oriented service design process
  - Enhance sustainable development, by taking into consideration multi-stakeholder partnerships that share knowledge, expertise, technology, and other resources for future needs of society

  Prerequisites

  -Service Design Methods and Tools course or corresponding competences.

  Content of study unit

  -Gathering, analysing and processing information based on futures research methods for future service development
  -Anticipatory service design methods
  -Scenarios thinking
  -Service scenario planning and visualisation
  -Service design project - adapting theory to a future working life project with a commissioner

  ---

  Teacher(s) in charge

  Ulla Seppälä-Kaven

  Päivi Katajamäki

  Teachers and responsibilities

  Course teachers: Päivi Katajamäki, Elina Vartama and Katarina Sandström

  Mode of delivery

  40% Face-to-face, 60% Distance learning

  Learning material

  Aalto University. 2020. Weak signals bring messages from the future
  https://www.aalto.fi/en/news/weak-signals-bring-messages-from-the-future
  
  Ahvenharju, S., Minkkinen, M. & Lalot, F. 2019. The five Dimensions of Futures Consciousness. Futures 104 (2018) 1–13.
  https://winlandtutkimus.fi/wp-content/uploads/2019/02/AhvenharjuEtAl.pdf
  
  Dufva, M. Articles of future research on Sitra. https://www.sitra.fi/en/people/mikko-dufva/
  
  Durst, C., Durst, M. & Saffer, M. 2017. Weak Signals, Hypes or Trends – Identify Innovation Opportunities and stay ahead of your Game.
  https://www.researchgate.net/publication/315459689_Weak_Signals_Hypes_or_Trends_-_Identify_Innovation_Opportunities_and_stay_ahead_of_your_Game
  
  Jörgensen, S. & Pedersen, L.J.T. 2018. Restart Sustainable Business Model Innovation. (e-book)
  https://library.oapen.org/bitstream/id/1ff59df3-7e36-41f6-bde5-11ca5f263b20/1007028.pdf
  
  Kelly, M. 2012. Owning our Future. The Emerging Ownership Revolution. (e-book)
  https://ebookcentral-proquest-com.ezproxy.novia.fi/lib/novia-ebooks/detail.action?docID=915456
  
  Kuisma, K. 2018. Service Design meets Futures Design. https://medium.com/new-things-co/service-design-meets-futures-design-164fd64d142f
  
  Lindgren, M. & Bandhold, H. 2009. Scenario Planning: The link between future and strategy. Palgrave Macmillan.
  
  Mager, B. 2020. The Future of Service Design. https://www.academia.edu/44459133/The_Future_of_Service_Design
  
  Ojasalo, K., Koskelo, M. & Nousiainen, A.K. 2015. In Agarwal et al. 2015. 193-212.
  
  https://www.researchgate.net/publication/285895246_Foresight_and_Service_Design_Boosting_Dynamic_Capabilities_in_Service_Innovation
  
  Van Patter, G.K., Pastor, E. & Jones, P. 2020. Rethinking Design Thinking: Making Sense of the Future That Has Already Arrived. Humantific & NextDesign Leadership Network.

  Learning methods

  Lectures, group work.
  Service design project work for a commissioner.
  Presentations.
  Peer feedback.

  Objects, timing and methods of assessment

  Objects and methods of assessment:
  The process portfolio, which describes the progress of the whole process from the brief to the end with different research and service design development stages. It consists of text and visualized perception material and other documents necessary for the reader to be able to understand the process.
  
  Assessment criteria of the process portfolio:
  - Analytical approach
  - Applying of future research and service design methods for innovative problem solving
  - Development process of the ideas to future service scenarios
  - Informativeness and visualisation of the process portfolio
  Project management competences.
  Active participation and interaction in the group work.
  All the required tasks returned in time.
  
  Lecturers´, self and peer evaluation. Scale 0-5.

  Teaching language

  English

  Timing

  01.08.2022 - 31.10.2022

  Enrollment date range

  02.07.2022 - 26.08.2022

  • 5 credits

  Group(s)

  • YSERVIS21

  Seats

  15 - 30

  Additional information

  Contact lessons lessons are in Novia´s premises, Henrikinkatu 7, Turku.
  
  Prerequisities: Competense objectives for Service Design Thinking course (5ects) and Service Design Methods and Tools course (5ects) or corresponding competences obtained.
  
  The course is realized as a service design project work for a commissioner, which is published in Itslearning.
  
  The purpose of the study project is to innovate future services and to research what kind of sustainable services and service possibilities would be needed in the future, year 2050.
  
  The course starts with an individual pre-assignment researching the political, economic, social, technological, legal, and environmental factors of commissioner's services during the summer. Otherwise the project is done as a group work.

  Degree Programme(s)

  Master of Businesss Administration, Service Design

  RDI share

  5 credits

  Share of online studies

  3 credits

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  According to the principles for credit transfer.

  Exam dates and retake possibilities

  Process portfolio by 23.10.2022.

  Pedagogic approaches

  The course is based on innovation pedagogy and constructivism. The student group is international.

  Student's schedule and workload

  Workload approximately 135 h:
  - Contact sessions ca 20 h
  - Distance studies 115 h
  
  Pre-assignment 30 h
  PESTLE-analysis and project plan 15 h
  Research and service design project 70 h
  Process portfolio 15 h
  Self and peer feedback 2 h
  Presentations 3 h

  Content scheduling

  Content of study unit
  - Gathering, analysing and processing information based on future research methods for future service development
  - Anticipatory service design methods
  - Scenarios thinking
  - Service scenario planning and visualization
  - Service design project - adapting theory to a future working life project with a commissioner
  
  Individual pre-assignment dead line 26.8.2022 - Course starts 26.8.2022 – Submission of process portfolio 23.10.2022
  
  Contact sessions:
  Friday 26.8.2022 at 8.30-12.00
  Saturday 27.8.2022 at 8.30-12.00
  Saturday 1.10.2022 at 13.00-16.15
  Friday, 14.10.2022 at 13.00-16.15

  Assessment criteria

  - Quantity: the work is not completed and or;
  - Quality: the minimum content requirements are not met

  Assessment criteria – satisfactory (1-2)

  1 Sufficient
  - Ability to reflect and communicate are hardly acceptable
  
  2 Satisfactory
  -Ability to reflect and communicate are on an acceptable level
  -Appears to grasp the theory

  Assessment criteria – good (3-4)

  3 Good
  - Capacity of thinking and ability to communicate are good
  - Shows good understanding and reflection of theory
  
  4 Very good
  Capacity of thinking and ability to communicate are very good
  - Shows very good understanding of the topics and reflection of theory

  Assessment criteria – excellent (5)

  5 Excellent
  -Mastery of theory and ability to open up one’s insights
  -Outstanding thoughts and ability to communicate

•   Strategic Service Design Approach MS00BR66-3002 30.09.2022-31.12.2022  5 credits  (YSERVIS21) +-
  Competence objectives of study unit

  The Student is able to:
  
  - Analyse changing situations and utilise design thinking for the challenges of society
  
  - Implement service design as a strategic tool for sustainable change processes in businesses and society
  
  - Work in an initiative and proactive way for the change
  
  -Involve organisations to adopt sustainable practices

  Prerequisites

  -Service Design Methods and Tools course or corresponding competences.

  Content of study unit

  - Adapting design thinking in complex development needs of the changing society in a sustainable way
  - Policies for sustainable development
  - Life-centered design
  - Analysing operations, and planning and developing strategies for an organisation to deal with changing situations
  - Service design project - adapting theory to a real working life project with a commissioner

  ---

  Teacher(s) in charge

  Ulla Seppälä-Kaven

  Päivi Katajamäki

  Teachers and responsibilities

  Course teachers: Päivi Katajamäki and Elina Vartama

  Mode of delivery

  40% Face-to-face, 60% Distance learning

  Learning material

  Buehring, J. & Bishop, P.C. 2020. Foresight and Design: New Support for Strategic Decision Making. She Ji: The Journal of Design, Economics and Innovation. Volume 6, Issue 3, Autumn 2020, pp 408 – 432. https://www.sciencedirect.com/science/article/pii/S2405872620300423
  
  Kehusmaa, K. 2010. Strategiatyö – Organisaation voimanlähde. https://kauppakamaritieto-fi.ezproxy.turkuamk.fi/ammattikirjasto/teos/strategiatyo2010#kohta:Strategiaty((f6)((20)((2013)((20)organisaation((20)voimanl((e4)hde
  
  Kerestegian, S. 2019. Life-centred Design.
  https://creativeregion.org/wp-content/uploads/2019/07/Stiven-Kerestegian-on-Life-Centred-Design.pdf
  
  Lucidchart. 2021. Top Frameworks for Strategic Planning. https://www.lucidchart.com/blog/strategic-planning-frameworks
  
  Mager, B. 2020. The Future of Service Design. https://www.academia.edu/44459133/The_Future_of_Service_Design
  
  Owens, J. 2019. 10 Principles of Life-centered Design. How we May Begin to Design for a Future of Inclusivity.
  https://medium.com/the-sentient-files/10-principles-of-life-centered-design-3c5f543414f3
  
  Salmela, K. 2020. Strateginen palvelumuotoilu - kohti vaikuttavampaa palvelukehitystä. Laurea UAS. Master’s thesis.
  https://www.theseus.fi/bitstream/handle/10024/353899/Salmela_Kim.pdf?sequence=2
  
  Stroh, P. J. 2014. Business strategy: Plan, execute, win! https://ebookcentral.proquest.com/lib/turkuamk-ebooks/reader.action?docID=1651191
  
  Suri, J.F. 2019. The Future is Life-centered. Podcast. https://www.mixed-methods.org/episodes/2019/7/24/the-future-is-symbiotic-jane-fulton-suri-ideo
  
  Trischler, J., & Charles, M. 2019. The application of a service ecosystems lens to public policy analysis and design: exploring the frontiers. Journal of Public Policy & Marketing. Vol. 38(1), 19-35. https://journals.sagepub.com/doi/full/10.1177/0743915618818566
  
  Trollbäck & Company. The New Division. (n.d.) The Global Goals Design.
  https://www.thenewdivision.world/globalgoals
  
  Wataya, H. 2020. Designing for Change through Life Centered Approach.
  https://www.linkedin.com/pulse/designing-change-through-life-centered-approach-helena-wataya?articleId=6666080714812866560
  
  2030 Agenda for Sustainable Development
  https://kestavakehitys.fi/en/agenda2030
  
  Additional links to tools will be published on the learning platform.

  Learning methods

  Lectures, and group work.
  Strategic service design project work for a commissioner as a group work
  Presentations.
  Peer feedback.

  Objects, timing and methods of assessment

  Objects and methods of assessment:
  
  All the assignments returned in time.
  Active participation and interaction in the group work
  Report of the process and results including service concepts and strategy, and a video presentation for the commissioner.
  
  Assessment criteria of project work:
  
  Analytical approach
  Usage of appropriate methods and tools for development
  Contents of service concepts and strategy
  Informativeness of documentation
  
  Lecturers’, self and peer evaluation
  
  Scale 1 – 5

  Teaching language

  English

  Timing

  30.09.2022 - 31.12.2022

  Enrollment date range

  01.08.2022 - 14.10.2022

  • 5 credits

  Group(s)

  • YSERVIS21

  Seats

  15 - 50

  Additional information

  Contact lessons lessons are in Novia´s premises, Henrikinkatu 7, Turku.
  
  Prerequisities: Competense objectives for Service Design Thinking course (5ects) and Service Design Methods and Tools course (5ects) and Service Design and Future Challenges course (5ects) or corresponding competences obtained.
  
  The course and the project are a continuation of the previous course Service Design and Future Challenges, with the same commissioner.
  
  The purpose of the study project is to develop strategies and services for the commissioner.
  
  You will work in groups of 3 – 4 persons. Your goal during the course is to create a strategy (vision, mission, values and culture) with service concepts, and finally design a roadmap for cooperation and engagement of stakeholders concerning the strategy.

  Degree Programme(s)

  Master of Businesss Administration, Service Design

  RDI share

  5 credits

  Share of online studies

  3 credits

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  According to the principles for credit transfer.

  Exam dates and retake possibilities

  Final assignment (Process portfolio and video/oral presentation) by 11.12.2022.
  Overdue assignments shall be returned by 31.1.2023 or 31.3.2023.

  Pedagogic approaches

  The course is based on innovation pedagogy and constructivism. The student group is international.

  Student's schedule and workload

  Workload approximately 135 h:
  - Contact sessions ca 16 h
  - Distance studies ca 119 h
  
  Pre-assignment 4 h
  Research and service design project 80 h
  Report, and video/oral presentation for the commissioner 35 h

  Content scheduling

  Content:
  Adapting design thinking in complex development needs of the changing society in a sustainable way
  Policies for sustainable development
  Life-centered design
  Analysing operations, and planning and developing strategies for an organisation to deal with changing situations
  Service design project - adapting theory to a real working life project with a commissioner
  
  Start 30.9.2022 – Submission of final assignment 11.12.2022
  
  Contact sessions:
  Friday 30.9.2022 at 13.00-16.15
  Saturday 15.10.2022 at 13.00-16.15
  Friday 25.11.2021 at 8.30-12.00
  Saturday 26.11.2022 at 8.30-12.00

  Assessment criteria

  - Quantity: the work is not completed and or;
  - Quality: the minimum content requirements are not met

  Assessment criteria – satisfactory (1-2)

  Sufficient 1
  
  Theory and methodology are poorly understood and implemented in real life project.
  Research, service design, communication and documentation are hardly acceptable.
  Active participation.
  
  Satisfactory 2
  
  Appear to grasp theory and have made a start in showing its applicability in real life project.
  Research, service design, communication and documentation are acceptable.
  Active participation.

  Assessment criteria – good (3-4)

  Good 3
  
  Understanding of theory and applicability of methods in real life project, but work could be stronger.
  Research, service design, communication and documentation are good.
  Active participation.
  
  Very Good 4
  
  General understanding of theory and methods, very good implementation in real life project.
  Reliable research, innovative service design and communication and documentation on good level.
  Very active participation.

  Assessment criteria – excellent (5)

  Excellent 5
  
  Mastery of theory and methods, proficiency of implementation of them in real-life project.
  Outstanding research, innovative service design and excellent communication and documentation.
  Very active participation.

Academic year 2023 - 2024

There is no implementations attached to this degree programme.