Please select the curriculum by the start year of studies and competence track.
Ulla Seppälä-Kaven
Päivi Katajamäki
The course is implemented in co–operation between Turku UAS and Novia UAS. The responsible teachers are Päivi Katajamäki (TUAS) and Elina Vartama (Novia UAS). The teachers share the responsibility equally during the course.
20% Face-to-face, 80% Distance learning
Learning materials and recommended literature
Edvardsson, B., Gustafsson, A., Kristensson, P., Magnusson, P. & Matthing, J. 2006. Involving Customers in New Service Development. Imperial College Press.
Koivisto, M., Säynäjäkangas, J. & Forsberg, S. 2019. Palvelumuotoilun bisneskirja. Alma Talent.
The Lean Service Creation Handbook. The Lean Way to Create. Loveable Services. Better Future. Successful Business. Future-Capable Organisation. 2019. Futurice.
https://futurice.com/lean-service-creation/
Lüftenegger, E., Grefen, P. & Weisleder, C. 2012. The Service Dominant Strategy Canvas: Towards Networked Business Models.
https://www.researchgate.net/publication/278658410_The_Service_Dominant_Strategy_Canvas_Towards_Networked_Business_Models
Moilanen, T., Ojasalo, K., Ritalahti, J. 2022. Methods for Development Work. BoD, Helsinki.
Newbery, P. & Farnham, K. 2013. Experience Design. A Framework for Integrating Brand Experience and Value. Wiley & Sons.
Prahalad, C.K. & Ramaswamy, V. 2004a. Co-creating unique value with customers. In Strategy and Leadership, Vol 32, Iss 3 pp. 4-9.
http://www.emeraldinsight.com/doi/pdfplus/10.1108/10878570410699249
Prahalad, C.K. & Ramaswamy, V. 2004b. Co-creation experiences: The next Practise in Value Creation. In Journal of Interactive marketing, Vol 3, Number 3, 5 – 14.
http://deepblue.lib.umich.edu/bitstream/handle/2027.42/35225/20015_ftp.pdf
Reason, B., Lövlie, L. & Brand Flu, M. 2016. A Practical Guide to Optimizing the Customer Experience. Service Design for Business. Wiley.
Sheppard, B., Sarrazin, H., Kouyoumjian, G. & Dore, F. 2018. The Business Value of Design. Mc Kinsey Quarterly.
https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design#
Stickdorn, M. & Schneider, J. 2011. This is Service Design Thinking. Basics - Tools - Cases. John Wiley & Sons Inc.
Stickdorn, M., Hormess, M., Lawrence, A. & Schneider, J. 2018. This is Service Design Doing. O´Reilly Media.
Sundberg, H.K. 2017. Business design. An introduction to Customer-centric Business Development. Gofore Oy. https://gofore.com/wp-content/uploads/business_design_web.pd
Turetken, O. & Grefen, P. 2017. Designing Service-Dominant Business Models.
https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1140&context=ecis2017_rp
Trollbäck & Company. The New Division. (n.d.) The Global Goals Design.
https://www.thenewdivision.world/globalgoals
2030 Agenda for Sustainable Development
https://kestavakehitys.fi/en/agenda2030
Teaching methods
- The course will be carried out as a development project. The objective is to concentrate on business perspective and apply design thinking and service design approach in the development project, considering sustainability.
- The development target can be approached from different perspectives, e.g. from an economic, market, internal processes or work culture and competence development points of view.
- Group projects are also possible.
Learning methods:
- assignments
- contact and distance learning
- lectures
- exercises in groups
- development project
- presentations
- peer feedback
- active participation and interaction in group work
1) Project plan.
2) Summary of two articles about business design.
3) A process portfolio or a report which consists of text and visualized perception material and other documents necessary for the reader to be able to understand the process and results.
4) Active participation and interaction in the group work.
5) All the required tasks returned in time.
Assessment criteria for the process portfolio / report:
- Depth of theoretical and analytical approach
- Applying of research and service design methods for business design
- Development of a business / service concept
- Informativeness and visualisation of the process portfolio / report
Lecturers', self and peer evaluation. Scale 0-5.
English
31.01.2023 - 31.05.2024
21.11.2022 - 15.02.2023
15 - 45
The course is implemented in co-operation with TUAS and Novia UAS.
The contact lessons are at Novia UAS campus at Henrikinkatu 7, Turku.
Itslearning platform
Master of Businesss Administration, Service Design
4 credits
4 credits
H-5
According to the principles of credit transfer.
Submission of the process portfolio by 31.5.2023.
Overdue assignments shall be returned by 31.7.2023 or 15.8.2023 at the latest.
The course is based on innovation pedagogy. Peer learning and collaboration with other students are essential to the learning process. The international and interdisciplinary student group enables interaction and knowledge sharing.
Work load approximately:
- contact sessions: ca 16 h
- distance studies: ca 120 h
Dimensioning of the student work:
Project plan 8 h
Summary of articles 8 h
Business design project 80 h
Presentations and process portfolio / report 20 h
Peer feedback 4 h
The course will be described in detail on Itslearning platform.
Spring 2023:
The course starts on 31.3.2023 and ends when the process portfolio is returned 31.5.2022.
Contact study days:
Friday 31.3.2023 at 8.30 - 12.00
Saturday 1.4.2023 at 8.30 - 12.00
Friday 5.5.2023 at 8.30 - 12.00
Saturday 6.5.2023 at 8.30 - 12.00
The learning objectives and the content of the course have been updated to following to include perspectives of sustainable development:
After completing the course, the student is able to:
- apply the principles and practices of service design thinking from a business perspective to co-create new values for an organisation and enhance new forms of competitive advantage
- engage an organisation in development work
- utilise and share expertise in teams and networks from different disciplines and cultures
- consider efficiency of alternative service design concepts
- participate in promoting of sustainable, development-oriented policies that support productive activities, entrepreneurship, creativity, and innovation
- participate in developing of effective, accountable, and transparent organisations
Content:
- Perspectives and business benefits of service design
- Perspectives of sustainable development in business design
- Leading business innovation and co-development
- Lean Service Creation
- Service design project - adapting theory to a real working life project with a commissioner or a case study.
Quantity: the work is not completed and / or,
Quality: the minimum content requirements are not met
Sufficient 1
- Theory and methodology are poorly understood and implemented in the project
- Research, business / service design implementation, communication and documentation are hardly acceptable
- Active participation
Satisfactory 2
- Appear to grasp theory and have made a start in showing its applicability in the project
- Research, business / service design implementation, communication and documentation are acceptable
- Active participation
Good 3
- Understanding of theory and applicability of methods in the project, but work could be stronger
- Research, business / service design implementation, communication and documentation are good
- Active participation
Very Good 4
- General understanding of theory and methods, very good implementation in the project
- Reliable research, innovative business / service design implementation and communication and documentation on good level
- Very active participation
Excellent 5
- Mastery of theory and methods, proficiency of implementation of them in the project
- Outstanding research, innovative business / service design implementation and excellent communication and documentation
- Very active participation
Ulla Seppälä-Kaven
Päivi Katajamäki
The course is implemented in co–operation between Novia UAS and Turku UAS. The responsible teachers are Päivi Katajamäki (TUAS) and Elina Vartama (Novia UAS). The teachers share the responsibility equally during the course.
20% Face-to-face, 80% Distance learning
Masters theses:
Aromaa, S. 2018. Group Workshops as a Tool in Development of a New, Digital Service – Case Neighbour Food.
https://www.theseus.fi/bitstream/handle/10024/151516/Aromaa_Sanni.pdf?sequence=1&isAllowed=y
Lähteenmäki, S. 2019. Designing a New Generation Online Community for Telia Finland.
https://www.theseus.fi/bitstream/handle/10024/172443/Susanna-Lahteenmaki-Service-Design-Online-Community-Telia-2019.pdf?sequence=2&isAllowed=y
Rainio, I. 2014. Co-created Corporate Story - Creating a Concept for Engaging Staff into Change Implementation. Laurea UAS.
https://www.theseus.fi/handle/10024/82186
Raitanen, N. 2020. Service Designing Co-working Possibilities. Internal Communication in Virtual Expert Teams. Novia UAS.
https://www.theseus.fi/bitstream/handle/10024/339791/Raitanen_Noora.pdf?sequence=2&isAllowed=y
Salmelin, A. 2014. Successful Service Development in the Public Sector: a Case study of a Service Design Project Carried out in Short-Term Care Services in the Town of Turku. Laurea UAS.
https://www.theseus.fi/handle/10024/78590
Course literature and materials:
Bevan Jones, R. Stallard, P., Agha, S.S., Rice, S., Werner-Seidler, A., Stasiak, K., Kahn, J. Simpson, S.A., Alvarez-Jimenez, M., Rice, F., Evans, R. & Merry, S.
Practitioner review: Co-design of digital mental healthtechnologies with children and young people.
https://acamh.onlinelibrary.wiley.com/doi/full/10.1111/jcpp.13258
Curedale, R. 2013. Service Design. 250 Essential Methods. Design Community College Inc.
Holmlid, S., Mattelmäki, T., Visser, F.S & Vaajakallio, K. 2015. Co-creative Practises in Service Innovation. In The Handbook of Service Innovation. (Eds. Agarwal, R., Selen, W., Roos, G. & Green, R). Springer. 545-574.
Innovationtool.fi
Kantojärvi, P. 2012, Fasilitointi luo uutta. Menesty ryhmän vetäjänä. Talentum.
Martin, B. & Hanington, B. 2012. Universal Methods of Design. Rockport.
Naranjo-Bock, C. 2012. Creativity-based Research: The Process of Co-Designing with Users.
https://uxmag.com/articles/creativity-based-research-the-process-of-co-designing-with-users
Stickdorn, M. & Schneider, J. 2011. This is Service Design Thinking. Basics - Tools - Cases. John Wiley & Sons Inc.
Trischler, J., Dietrich T. & Rundle-Thiele, S. 2020. Co-design: from expert- to user-driven ideas in public service design.
https://www.tandfonline.com/doi/full/10.1080/14719037.2019.1619810
- The course will be carried out as a service development project. The objective of the project is to concentrate on co-design with stakeholders.
- The project can be executed as a group work for commissions offered by universities.
- Working with an own commissioner is also possible - as a group work.
Learning methods:
- pre-assignment
- contact and distance learning
- lectures
- workshops and exercises in groups
- service development project work for a commissioner (including facilitating a workshop for a commissioner)
- presentations
- peer feedback
- active participation and interaction in group work.
Objects for assessment:
1) Analysis of a master’s thesis
2) Essay of different workshop methods
3) Process and reporting of the project. A description of the process of the service design project including planning and conducting the workshop(s) in order to develop the service for the commissioner. It includes an analysis of the results and suggestions for further development of the service. It consists of text and visualized perception material and other documents necessary for the reader to be able to understand the process.
4) Active participation and interaction in group work
5) All the required tasks returned in time
Assessment is based on:
- Depth of theoretical and analytical discussion
- Applying of co-design methods for innovative problem solving
- Engagement of stakeholders in the development process
- Informativeness and visualisation of the process portfolio
Lecturers', self and peer evaluation. Scale 0-5.
English
15.01.2023 - 26.03.2024
21.11.2022 - 14.01.2023
15 - 45
The course is implemented in co-operation with TUAS and Novia UAS.
The contact lessons are at Novia UAS campus at Henrikinkatu 7, Turku.
Prerequisities: Competense objectives for Service Design Methods and Tools course (5ects) or corresponding competences obtained.
Master of Businesss Administration, Service Design
3 credits
4 credits
H-5
According the principles for credit transfer.
Process portfolio is returned 26.3.2023.
Overdue assignments shall be returned by 23.4.2023 or 31.5.2023 at the latest.
The whole course is based on innovation pedagogy. The service development project is done in collaboration with a commissioner. Peer learning and collaboration with other students are essential to the learning process. The international and interdisciplinary student group enable interaction and knowledge sharing.
Work load approximately:
- contact sessions: ca 16 h
- distance studies: ca 120 h
Dimensioning of the student work:
Pre-assignment 8 h
Essay 16 h
Planning of workshop exercises and presentations 8 h
Co-design project 70 h
Process portfolio 14 h
Peer feedbacks 4 h
Spring 2023:
The course starts with a pre-assignment by 18.1.2023 and ends when a process portfolio is returned 26.3.2023.
The course will be described in detail on Itslearning platform.
Contact study days:
Friday 27.1.2023 at 13 - 16.15
Saturday 28.1.2023 at 13 - 16.15
Friday 3.3.2023 at 8.30 - 12
Saturday 4.3.2023 at 8.30 - 12
Quantity: the work is not completed and or,
Quality: the minimum content requirements are not met.
Sufficient 1
Theory and methodology are poorly understood and implemented in real life project.
Co-design, analysis, communication and documentation are hardly acceptable.
Active participation.
Satisfactory 2
Appear to grasp theory and have made a start in showing its applicability in real life project.
Co-design, analysis, communication and documentation are acceptable.
Active participation.
Good 3
Understanding of theory and applicability of methods in real life project, but work could be stronger.
Co-design, analysis, communication and documentation are good.
Active participation.
Very Good 4
General understanding of theory and methods, very good implementation in real life project.
Innovative co-design process, and analysis, communication and documentation on good level.
Very active participation.
Excellent 5
Mastery of theory and methods, proficiency of implementation of them in real-life project.
Innovative co-design process, excellent analysis, and outstanding communication and documentation.
Very active participation.
Ulla Seppälä-Kaven
Päivi Katajamäki
87% Face-to-face, 13% Distance learning
Relevant literature, materials
Individual / teamwork, peer assessments = opposing reports
Check Messi: Studying - Thesis - Thesis Evaluation
https://tuas365.sharepoint.com/sites/Studying/SitePages/Thesis-evaluation.aspx
English
01.08.2022 - 31.07.2024
31.07.2022 - 31.12.2022
10 - 35
Master of Businesss Administration, Service Design
5 credits
4 credits
H-5
Individual / teamwork, self and peer assessments
- discussions
- presentations
Master's thesis: the whole process
27h x 30 ects
Student's own Master's Thesis
At the first stage the thesis objective is discussed with the supervisor, and the research project is identified and defined. The thesis project is presented at the starting seminar.
At the second stage the process continues by gathering information and combining the theoretical framework and pragmatic work. A meaningful development project is based on the requirements of the working life commissions. The student is able to critically evaluate the sources and methods, select the applicable ones and to use them systematically. On the second seminar the student presents the phase of the process. The project will be processed with the seminar participants and the supervisor. The student is able to self-evaluate the process of this stage.
At the third stage the student masters the methods and practices used in the branch to be able to analyse and complete the thesis. The student is able to document the final results and report the project according to good ethical principles. At the final seminar the student is capable to give a presentation as well as to publish the thesis. The main responsibility for completing the thesis lies upon the student.
After the final seminar the thesis is evaluated by the supervisors.
https://tuas365.sharepoint.com/sites/Studying/SitePages/Thesis-evaluation.aspx
https://tuas365.sharepoint.com/sites/Studying/SitePages/Thesis-evaluation.aspx
https://tuas365.sharepoint.com/sites/Studying/SitePages/Thesis-evaluation.aspx
Ulla Seppälä-Kaven
Päivi Katajamäki
Course teachers: Päivi Katajamäki and Elina Vartama.
40% Face-to-face, 60% Distance learning
Literature:
Clark. T., Pigneur, Y.& Osterwalder, A. 2010. Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Clark, T., Pigneur, Y. & Osterwalder, A. 2012. Business model you: a one-page method for reinventing your career. John Wiley & Sons.
Curedale, R. 2013. Service Design. 250 essential methods. Design Community College.
Curedale, R. 2016. Experience Maps. Comprehensive step-by-step guide. Design Community College Inc.
GK Van Patter. 2020. Rethinking Design Thinking. Makin Sense of the Future that has already Arrived. Humantific Publishing.
Kimbell, L. 2014. The Service Innovation Handbook. Action-oriented creative thinking toolkit for service organizations. Templates – cases – capabilities. BIS Publishers.
Martin, B. & Hanington, B. 2012. Universal Methods of Design. Rockport Publishers.
Osterwalder, A. 2014. Value proposition design: how to create products and services customers want. John Wiley & Sons.
Polaine, A., Løvlie, L. & Reason, B. 2013. Service design: from insight to implementation. Brooklyn, NY: Rosenfeld Media.
Stickdorn, M., Schneider, J. 2011. This is Service Design Thinking. John Wiley & Sons.
Stickdorn, M., Hormess, M., Lawrence, A. & Schneider, J. 2018. This is Service Design Doing. O'Reilly. An excerpt of the book available: https://www.thisisservicedesigndoing.com/
Tuulaniemi, J. 2013. Palvelumuotoilu. Talentum.
Additional links to resources and tools will be published on the learning platform.
- Lectures and group work
- Service design group project for a commissioner
- Presentations
- Self and peer feedback
- Process portfolio
- Active participation and interaction in group work
Objects and methods of assessment:
A process portfolio, which describes the progress of the whole process from the brief to the end with different research and service design development stages. It consists of text and visualized perception material and other documents necessary for the reader to be able to understand the process.
Assessment criteria:
- Development process of the ideas to a service concept
- Applying of different service design methods to gain versatile knowledge for the project
- Informativeness and visualisation of the process portfolio and the appendices
- Active participation and interaction in the group work.
- All the required assignments returned in time.
Teachers´ assessment, self and peer assessment, scale 0-5
English
30.09.2022 - 31.03.2023
01.08.2022 - 15.10.2022
15 - 30
Katajamäki´s and Vartama´s lessons are in Novia´s premises, Henrikinkatu 7, Turku.
Prerequisities: Competense objectives for Service Design Thinking course or corresponding competences obtained.
Master of Businesss Administration, Service Design
4 credits
3 credits
H-5
According to the principles for credit transfer.
The process portfolio by 31.12.2022.
Overdue assignments shall be returned by 31.1.2023 or 31.3.2023.
The course is based on innovation pedagogy and constructivism. The student group is international.
Work load approximately 135 h:
- contact sessions: ca 24 h
- distance studies: ca 111 h
Group work:
Working on briefs 4h
Project plan 8h
Research and service design project 70h
Process portfolio 20h
Peer feedback 5h
Presentations 4h
Contact sessions:
Friday 14.10.2022 at 8.30-12.00
Saturday 15.10.2022 at 8.30-12.00
Friday 11.11.2022 at 8.30-12.00
Saturday 12.11.2022 at 8.30-12.00
Friday 9.12.2022 at 8.30-12.00
Saturday 10.12.2022 at 8.30-12.00
Autumn 2022
Start 14.10.2022. Submission of final assignment 31.12.2022
Service design process:
- starting points, definition
- identification of customer's problems and needs
- strategic planning
- engagement, co-design
- design (idea generation, concept design, prototyping)
- service production
- piloting and launching
- evaluation
Service design methods e.g:
- probes, observation, service safari, interviews, benchmarking, trend analysis, visualisation, prototyping, validation
Service design tools e.g:
- mind map, story board, personas, customer journey map, scenarios, service concept, service blueprint, business model canvas
Service design group project - adapting theory to a real working life project with a commissioner
Quantity: the work is not completed and or,
Quality: the minimum content requirements are not met
Sufficient 1
Theory and methodology are poorly understood and implemented in real life project
Research, service design, communication and documentation are hardly acceptable
Active participation
Satisfactory 2
Appear to grasp theory and have made a start in showing its applicability in real life project
Research, service design, communication and documentation are acceptable
Active participation
Good 3
Understanding of theory and applicability of methods in real life project, but work could be stronger
Research, service design, communication and documentation are good
Active participation
Very Good 4
General understanding of theory and methods, very good implementation in real life project
Reliable research, innovative service design and communication and documentation on good level
Very active participation
Mastery of theory and methods, proficiency of implementation of them in real-life project
Outstanding research, innovative service design and excellent communication and documentation
Very active participation
Ulla Seppälä-Kaven
Päivi Katajamäki
Course teachers: Päivi Katajamäki and Elina Vartama
40% Face-to-face, 60% Distance learning
Pre-assignment:
Clatworthy, S. 2017. Service design thinking.
https://www.researchgate.net/publication/322733238_Service_design_thinking
Articles of design thinking and service design thinking:
Beckman, S.L. 2020. To Frame of Reframe: Where Might Design Thinking Research Go Next?
https://escholarship.org/content/qt5zx787h7/qt5zx787h7.pdf
Dam, R. F. & Siang, T. Y. 2018. Design Thinking: Getting Started with Empathy.
https://www.interaction-design.org/literature/article/design-thinking-getting-started-with-empathy
Dam, R. F. & Siang, T. Y. 2021. Five Stages in the Design Thinking Process.
https://www.interaction-design.org/literature/article/5-stages-in-the-design-thinking-process
Gloppen, J. 2009. Service Design Leadership.
http://www.ep.liu.se/ecp/059/007/ecp09059007.pdf
Naiman, L. 2019. Design Thinking as a Strategy for Innovation. https://www.creativityatwork.com/design-thinking-strategy-for-innovation/?amp
Plattner, H. (w.y.) An Introduction to Design Thinking PROCESS GUIDE.
http://web.stanford.edu/~mshanks/MichaelShanks/files/509554.pdf
van Reine, P. P. 2017. The Culture of Design Thinking for Innovation.
https://journalsojs3.fe.up.pt/index.php/jim/article/view/2183-0606_005.002_0006/281
Wright, N. 2020. Principles for Designing Sustainable Services.
https://medium.com/wearesnook/principles-for-designing-sustainable-services-bbf3f3948ac2
Literature of design thinking and service design thinking:
Brown, T. 2019. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. Harper Business.
Luchs, M.G, Swan, K.S & Griffin, A. (eds). 2016. Design Thinking. New Product Development Essentials from the PDMA. Wiley.
Miettinen, S. 2014. Muotoiluajattelu. Teknova.
Stickdorn, M. & Schneider, J. 2011. This is Service Design Thinking. BIS Publishers.
Stickdorn, M.,& Hormess, M.E. & Lawrence, A. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World. O’Reilly Media. USA.
Tuulaniemi, J. 2011, 2013. Palvelumuotoilu. Talentum.
Van Patter, G.K., Pastor, E. & Jones, P. 2020 Rethinking Design Thinking: Making Sense of the Future That Has Already Arrived. Humantific & NextDesign Leadership Network.
Villani, I. 2019. e-book. Transform Customer Experience: How to Achieve Customer Success and Create Exeptional CX.
Working methods:
Lectures, group work and presentations.
Reflective thinking and writing.
Course Assignments:
1. Pre-assignment to be completed during summer 2022:
Read the following article and make notes on different aspects of service design thinking.
Clatworthy, S. 2017. Service design thinking. https://www.researchgate.net/publication/322733238_Service_design_thinking
2. Finishing and returning exercises from group work from the contact sessions.
3. Self-assessment of one’s own participation in the lessons and group work during the contact days.
4. Individual reflection paper, ca 8 -10 pages (excluding title page, table of contents, reference list), based on articles and course materials. Create a title based on the contents.
Aims:
- To raise the students’ awareness of the possibilities of design thinking and service design.
- To reflect on design thinking and service design as a process and way of working.
Criteria for assessment:
1. Active participation in lessons and group work during the contact days.
2. Versatile processing of the topic in the reflection paper:
- understanding and discussion of the topics and the concepts
- reflection of theory to own career and experiences in working life
- reflection of the possibilities of adapting design thinking in own work in the future
English
30.08.2022 - 31.12.2022
01.08.2022 - 03.09.2022
15 - 30
The contact lessons are in Novia´s Campus Åbo, Henrikinkatu 7.
Master of Businesss Administration, Service Design
3 credits
H-5
According to the principles for credit transfer.
Final assignment (reflection paper) by 23.10.2022.
Overdue assignments shall be returned by 30.11.2022 or 31.12.2022.
The course is based on innovation pedagogy and constructivism, reflective, inquiry-based, and experiential learning. The student group is international.
Workload approximately 135 h:
- Contact sessions ca 20 h
- Distance studies 115 h
Pre-assignment 8 h
Preparing for, participating in and reflecting on the contact sessions and exercises 50 h
Reading articles and writing the reflection paper 75 h
Self-assessment 2 h
Content of study unit
- Approach and applicability of design thinking
- Empathy
- User-orientation
- Innovation
- Service design process models
- Sustainability in service development
- Current topics of service design
Start 3.9.2022 – Submission of final assignment 23.10.2022
Contact sessions:
Saturday 3.9.2022 8.30 – 12.00
Friday 16.9.2022 at 13.00 – 16.15
Saturday 17.9.2022 at 8.30 – 12.00
Friday 30.9.2022 at 8.30 – 12.00
Saturday 1.10.2022 at 8.30 – 12.00
- Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met
1 Sufficient
- Ability to reflect and communicate are hardly acceptable
2 Satisfactory
-Ability to reflect and communicate are on an acceptable level
-Appears to grasp the theory
3 Good
- Capacity of thinking and ability to communicate are good
- Shows good understanding and reflection of theory
4 Very good
- Capacity of thinking and ability to communicate are very good
- Shows very good understanding of the topics and reflection of theory
5 Excellent
-Mastery of theory and ability to open up one’s insights
-Outstanding thoughts and ability to communicate
Ulla Seppälä-Kaven
Päivi Katajamäki
Course teachers: Päivi Katajamäki, Elina Vartama and Katarina Sandström
40% Face-to-face, 60% Distance learning
Aalto University. 2020. Weak signals bring messages from the future
https://www.aalto.fi/en/news/weak-signals-bring-messages-from-the-future
Ahvenharju, S., Minkkinen, M. & Lalot, F. 2019. The five Dimensions of Futures Consciousness. Futures 104 (2018) 1–13.
https://winlandtutkimus.fi/wp-content/uploads/2019/02/AhvenharjuEtAl.pdf
Dufva, M. Articles of future research on Sitra. https://www.sitra.fi/en/people/mikko-dufva/
Durst, C., Durst, M. & Saffer, M. 2017. Weak Signals, Hypes or Trends – Identify Innovation Opportunities and stay ahead of your Game.
https://www.researchgate.net/publication/315459689_Weak_Signals_Hypes_or_Trends_-_Identify_Innovation_Opportunities_and_stay_ahead_of_your_Game
Jörgensen, S. & Pedersen, L.J.T. 2018. Restart Sustainable Business Model Innovation. (e-book)
https://library.oapen.org/bitstream/id/1ff59df3-7e36-41f6-bde5-11ca5f263b20/1007028.pdf
Kelly, M. 2012. Owning our Future. The Emerging Ownership Revolution. (e-book)
https://ebookcentral-proquest-com.ezproxy.novia.fi/lib/novia-ebooks/detail.action?docID=915456
Kuisma, K. 2018. Service Design meets Futures Design. https://medium.com/new-things-co/service-design-meets-futures-design-164fd64d142f
Lindgren, M. & Bandhold, H. 2009. Scenario Planning: The link between future and strategy. Palgrave Macmillan.
Mager, B. 2020. The Future of Service Design. https://www.academia.edu/44459133/The_Future_of_Service_Design
Ojasalo, K., Koskelo, M. & Nousiainen, A.K. 2015. In Agarwal et al. 2015. 193-212.
https://www.researchgate.net/publication/285895246_Foresight_and_Service_Design_Boosting_Dynamic_Capabilities_in_Service_Innovation
Van Patter, G.K., Pastor, E. & Jones, P. 2020. Rethinking Design Thinking: Making Sense of the Future That Has Already Arrived. Humantific & NextDesign Leadership Network.
Lectures, group work.
Service design project work for a commissioner.
Presentations.
Peer feedback.
Objects and methods of assessment:
The process portfolio, which describes the progress of the whole process from the brief to the end with different research and service design development stages. It consists of text and visualized perception material and other documents necessary for the reader to be able to understand the process.
Assessment criteria of the process portfolio:
- Analytical approach
- Applying of future research and service design methods for innovative problem solving
- Development process of the ideas to future service scenarios
- Informativeness and visualisation of the process portfolio
Project management competences.
Active participation and interaction in the group work.
All the required tasks returned in time.
Lecturers´, self and peer evaluation. Scale 0-5.
English
01.08.2022 - 31.10.2022
02.07.2022 - 26.08.2022
15 - 30
Contact lessons lessons are in Novia´s premises, Henrikinkatu 7, Turku.
Prerequisities: Competense objectives for Service Design Thinking course (5ects) and Service Design Methods and Tools course (5ects) or corresponding competences obtained.
The course is realized as a service design project work for a commissioner, which is published in Itslearning.
The purpose of the study project is to innovate future services and to research what kind of sustainable services and service possibilities would be needed in the future, year 2050.
The course starts with an individual pre-assignment researching the political, economic, social, technological, legal, and environmental factors of commissioner's services during the summer. Otherwise the project is done as a group work.
Master of Businesss Administration, Service Design
5 credits
3 credits
H-5
According to the principles for credit transfer.
Process portfolio by 23.10.2022.
The course is based on innovation pedagogy and constructivism. The student group is international.
Workload approximately 135 h:
- Contact sessions ca 20 h
- Distance studies 115 h
Pre-assignment 30 h
PESTLE-analysis and project plan 15 h
Research and service design project 70 h
Process portfolio 15 h
Self and peer feedback 2 h
Presentations 3 h
Content of study unit
- Gathering, analysing and processing information based on future research methods for future service development
- Anticipatory service design methods
- Scenarios thinking
- Service scenario planning and visualization
- Service design project - adapting theory to a future working life project with a commissioner
Individual pre-assignment dead line 26.8.2022 - Course starts 26.8.2022 – Submission of process portfolio 23.10.2022
Contact sessions:
Friday 26.8.2022 at 8.30-12.00
Saturday 27.8.2022 at 8.30-12.00
Saturday 1.10.2022 at 13.00-16.15
Friday, 14.10.2022 at 13.00-16.15
- Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met
1 Sufficient
- Ability to reflect and communicate are hardly acceptable
2 Satisfactory
-Ability to reflect and communicate are on an acceptable level
-Appears to grasp the theory
3 Good
- Capacity of thinking and ability to communicate are good
- Shows good understanding and reflection of theory
4 Very good
Capacity of thinking and ability to communicate are very good
- Shows very good understanding of the topics and reflection of theory
5 Excellent
-Mastery of theory and ability to open up one’s insights
-Outstanding thoughts and ability to communicate
Ulla Seppälä-Kaven
Päivi Katajamäki
Course teachers: Päivi Katajamäki and Elina Vartama
40% Face-to-face, 60% Distance learning
Buehring, J. & Bishop, P.C. 2020. Foresight and Design: New Support for Strategic Decision Making. She Ji: The Journal of Design, Economics and Innovation. Volume 6, Issue 3, Autumn 2020, pp 408 – 432. https://www.sciencedirect.com/science/article/pii/S2405872620300423
Kehusmaa, K. 2010. Strategiatyö – Organisaation voimanlähde. https://kauppakamaritieto-fi.ezproxy.turkuamk.fi/ammattikirjasto/teos/strategiatyo2010#kohta:Strategiaty((f6)((20)((2013)((20)organisaation((20)voimanl((e4)hde
Kerestegian, S. 2019. Life-centred Design.
https://creativeregion.org/wp-content/uploads/2019/07/Stiven-Kerestegian-on-Life-Centred-Design.pdf
Lucidchart. 2021. Top Frameworks for Strategic Planning. https://www.lucidchart.com/blog/strategic-planning-frameworks
Mager, B. 2020. The Future of Service Design. https://www.academia.edu/44459133/The_Future_of_Service_Design
Owens, J. 2019. 10 Principles of Life-centered Design. How we May Begin to Design for a Future of Inclusivity.
https://medium.com/the-sentient-files/10-principles-of-life-centered-design-3c5f543414f3
Salmela, K. 2020. Strateginen palvelumuotoilu - kohti vaikuttavampaa palvelukehitystä. Laurea UAS. Master’s thesis.
https://www.theseus.fi/bitstream/handle/10024/353899/Salmela_Kim.pdf?sequence=2
Stroh, P. J. 2014. Business strategy: Plan, execute, win! https://ebookcentral.proquest.com/lib/turkuamk-ebooks/reader.action?docID=1651191
Suri, J.F. 2019. The Future is Life-centered. Podcast. https://www.mixed-methods.org/episodes/2019/7/24/the-future-is-symbiotic-jane-fulton-suri-ideo
Trischler, J., & Charles, M. 2019. The application of a service ecosystems lens to public policy analysis and design: exploring the frontiers. Journal of Public Policy & Marketing. Vol. 38(1), 19-35. https://journals.sagepub.com/doi/full/10.1177/0743915618818566
Trollbäck & Company. The New Division. (n.d.) The Global Goals Design.
https://www.thenewdivision.world/globalgoals
Wataya, H. 2020. Designing for Change through Life Centered Approach.
https://www.linkedin.com/pulse/designing-change-through-life-centered-approach-helena-wataya?articleId=6666080714812866560
2030 Agenda for Sustainable Development
https://kestavakehitys.fi/en/agenda2030
Additional links to tools will be published on the learning platform.
Lectures, and group work.
Strategic service design project work for a commissioner as a group work
Presentations.
Peer feedback.
Objects and methods of assessment:
All the assignments returned in time.
Active participation and interaction in the group work
Report of the process and results including service concepts and strategy, and a video presentation for the commissioner.
Assessment criteria of project work:
Analytical approach
Usage of appropriate methods and tools for development
Contents of service concepts and strategy
Informativeness of documentation
Lecturers’, self and peer evaluation
Scale 1 – 5
English
30.09.2022 - 31.12.2022
01.08.2022 - 14.10.2022
15 - 50
Contact lessons lessons are in Novia´s premises, Henrikinkatu 7, Turku.
Prerequisities: Competense objectives for Service Design Thinking course (5ects) and Service Design Methods and Tools course (5ects) and Service Design and Future Challenges course (5ects) or corresponding competences obtained.
The course and the project are a continuation of the previous course Service Design and Future Challenges, with the same commissioner.
The purpose of the study project is to develop strategies and services for the commissioner.
You will work in groups of 3 – 4 persons. Your goal during the course is to create a strategy (vision, mission, values and culture) with service concepts, and finally design a roadmap for cooperation and engagement of stakeholders concerning the strategy.
Master of Businesss Administration, Service Design
5 credits
3 credits
H-5
According to the principles for credit transfer.
Final assignment (Process portfolio and video/oral presentation) by 11.12.2022.
Overdue assignments shall be returned by 31.1.2023 or 31.3.2023.
The course is based on innovation pedagogy and constructivism. The student group is international.
Workload approximately 135 h:
- Contact sessions ca 16 h
- Distance studies ca 119 h
Pre-assignment 4 h
Research and service design project 80 h
Report, and video/oral presentation for the commissioner 35 h
Content:
Adapting design thinking in complex development needs of the changing society in a sustainable way
Policies for sustainable development
Life-centered design
Analysing operations, and planning and developing strategies for an organisation to deal with changing situations
Service design project - adapting theory to a real working life project with a commissioner
Start 30.9.2022 – Submission of final assignment 11.12.2022
Contact sessions:
Friday 30.9.2022 at 13.00-16.15
Saturday 15.10.2022 at 13.00-16.15
Friday 25.11.2021 at 8.30-12.00
Saturday 26.11.2022 at 8.30-12.00
- Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met
Sufficient 1
Theory and methodology are poorly understood and implemented in real life project.
Research, service design, communication and documentation are hardly acceptable.
Active participation.
Satisfactory 2
Appear to grasp theory and have made a start in showing its applicability in real life project.
Research, service design, communication and documentation are acceptable.
Active participation.
Good 3
Understanding of theory and applicability of methods in real life project, but work could be stronger.
Research, service design, communication and documentation are good.
Active participation.
Very Good 4
General understanding of theory and methods, very good implementation in real life project.
Reliable research, innovative service design and communication and documentation on good level.
Very active participation.
Excellent 5
Mastery of theory and methods, proficiency of implementation of them in real-life project.
Outstanding research, innovative service design and excellent communication and documentation.
Very active participation.
There is no implementations attached to this degree programme.