Visual communication (8 cr)

Evaluation scale

H-5

Content scheduling

The student understands the importance of visual thinking and communication in design. The student is able to observe, use and evaluate shapes, colors and their relationships.

Information Design
- Observation and hand drawing, Croquis
- Color perception
- Composition and modularity
- Mood board working and Concept presentation
- Data visualization

Objective

- Student understands the meaning and possibilities of visual thinking and communication in design.
- Student can observe, use and analyze shapes, spaces, colors, lighting and the visual compositions of them.
- Student can apply hand drawing methods for observation documentation and communication

Content

Study module includes the following parts:
- Designerly observation
- Hand drawing methods and tools

Materials

Alan Pipes: Drawing for Designers, 2007
Betty Edwards: Drawing on the right side of the brain, 1999
Josef Albers: Interaction of colors
Harald Arnkil: Colors in the visual world, 2013
Harald Arnkil (ed.): Color and light – Concepts and confusions, 2015: https://shop.aalto.fi/media/filer_public/b3/d1/b3d15b01-7252-466b-bcaa-f277deb099c8/colourandlight_2nd_edition_1.pdf
Simon Seivewright: Research and Design, 2007
Randy Krum: Cool infographics: Effective Communication with Data Visualization and Design, 2013 eBook
Yuk M, Diamond S: Data Visualization for Dummies, 2014 eBook

Teaching methods

Learning by doing, Hands-on, Blended learning

Exam schedules

No exams, but approved assignments. Late returns will lower your rating.

Pedagogic approaches and sustainable development

Innovation pedagogy

Completion alternatives

-

Student workload

1 ects = 27 h Student´s work
8 ects = 216 h Student´s work

Evaluation methods and criteria

Exercises and active participation and responsibility.
Late exercises and absences will lower your grade.

Assessment criteria, satisfactory (1-2)

Exercises have been done, but there are shortcomings.

Assessment criteria, good (3-4)

The assignments have been carefully done and the participation has been active and responsible.

Assessment criteria, excellent (5)

The assignments have been done very carefully, the participation has been very active and the student has taken a strong responsibility for his/her learning.