Certification Studies in Inbound Marketing (3 op)
Toteutuksen tunnus: KH00BG90-3004
Toteutuksen perustiedot
- Ilmoittautumisaika
-
31.12.2021 - 30.09.2022
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
20.01.2022 - 30.09.2022
Toteutus on päättynyt.
- Opintopistemäärä
- 3 op
- Lähiosuus
- 0 op
- Virtuaaliosuus
- 3 op
- Toteutustapa
- Etäopetus
- Toimipiste
- Paikasta riippumaton
- Opetuskielet
- suomi
- englanti
- Koulutus
- Liiketalouden koulutus
- Opettajat
- Timo Luukka
- Ryhmät
-
MLIISK22Liiketalouden monimuotokoulutus Salo, kevät 2022
-
MLIITS22Liiketalouden monimuotokoulutus, syksy 2022
- Opintojakso
- KH00BG90
Arviointiasteikko
H-5
Sisällön jaksotus
IMPORTANT! IN ORDER TO BE ACCEPTED IN ITS, PLEASE CONTACT THE TEACHER AFTER REGISTERING FOR THE COURSE.
Ongoing online course. A new course starts every second month
•inbound marketing fundamentals
•SEO
•content creation
•blogging and social media
•conversion
•email marketing and closing
Tavoitteet
After completing the course the student
- understands the principles of inbound marketing
- can create inbound marketing campaigns
- achieves official HubSpot Inbound Marketing certification.
Sisältö
Inbound marketing fundamentals
SEO
Content creation
Blogging and social media
Conversion
email marketing and closing
Oppimateriaalit
HubSpot material available through its
Written report
Opetusmenetelmät
Certification course and test on partner web site.
Personal report IN STUDENT'S OWN WORDS returned to its.
The plagiarims check is turned on in itslearning.
Tenttien ajankohdat ja uusintamahdollisuudet
Every second month
Pedagogiset toimintatavat ja kestävä kehitys
Self study
Toteutuksen valinnaiset suoritustavat
No optional way to pass the course
Opiskelijan ajankäyttö ja kuormitus
Watch video
Take and pass certification exam
Write personal report on course content
Workload 81 hours
Evaluation methods and criteria
Grading based on student receiving the certification diploma and the written report.
Grade based on the content and matureness of the written report.
Failed (0)
No certificate diploma.
No report or report of very poor quality.
Assessment criteria, satisfactory (1-2)
Certificate diploma.
Report contains only basic information on course content and no reflection from the student's part.
Assessment criteria, good (3-4)
Certification diploma.
Written report covers course content well and student reflects on the application of the learned material.
Assessment criteria, excellent (5)
Certification diploma.
Written report covers course content well and student's reflection on the course content shows deep understanding and ability to apply the learned material.
Lisätiedot
If problems, please contact timo.luukka@turkuamk.fi