Study guide
Please select the curriculum by the start year of studies and competence track.
Ajaya Joshi
Otieno Mbare
Otieno Mbare
Ajaya Joshi
Distance learning
1. Business to Business Marketing Management
Author: By Jim Blythe, Alan Zimmerman. Pages: 528 Size: 4.52 MB Format: PDF Publisher: Routledge Ltd. Published: 12 April, 2013 eISBN-13: 9780203067581
2. B2B Customer Experience : A Practical Guide to Delivering Exceptional CX Authors:Hague, Nick Hague, Paul N.Publication Information:Ed.: 1 Edition. New York, NY : Kogan Page. 201
100% Online
e-learning tools, discussions, team work, and presentations
The assessment is based on a scale of: 1 - 5
Active participation in team 10%
Individual assignment 40%
Team assignment 50%
English
22.10.2020 - 22.12.2020
02.07.2020 - 18.10.2020
15 - 45
More information to be given on the first all-group meeting.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
All assignments and tasks are done Online
students study in Small teams using:
Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative
student workload = 133hrs
- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force
The work does not reach the standard level of the course. There is no evidence of further reading or considered thought about the subject matter neither clear demonstration of familiarity with the various B2B marketing concepts.
There is knowledge of core B2B marketing material and concepts but the knowledge and the processing of knowledge is weak or limited. There is only little evidence of wider reading.
The work is reasonably competent, though there may be some weaknesses. Knowledge of various B2B marketing concepts is adequate and while there is evidence of reading beyond the class, it's patchy or not broad (3).
The work is well developed beyond that given; demonstrates sound conceptual knowledge in B2B marketing and reasoning; depth and breadth of reading (4)
The work reflect very high conceptual standard and demonstrate knowledge in B2B concepts and autonomous development of reasoning processing well beyond that given in class. There is clear evidence of depth and breadth in reading.
Emmanuel Querrec
Annika Karppelin
Anne-Marie Jünger
Ajaya Joshi
Nicolas Le Grand
Päivi Nygren
Pia Lindgren
Face-to-face
English
01.08.2020 - 31.07.2021
12.08.2020 - 01.09.2020
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
H-5
Arto Manninen
Face-to-face
Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.
Lectures, literature, assignments, group work.
Book reflection pass/fail
Group work pass/fail during the course.
Exam 0-5
Finnish
19.10.2020 - 18.12.2020
01.06.2020 - 27.10.2020
0 - 49
Engineering and Business
Degree Programme in Business, Degree Programme in International Business (not translated)
Kupittaa Campus
H-5
No alternative methods.
Re-take will be agreed separately.
Innovative pedagogy incl. field work outside classroom and presentations.
Book reflection, two assignments, exam = 133 hrs = 5 credits.
Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.
Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.
Has returned book reflection, has attended group work and has Good command of materials reuired to the exam
Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam
Arto Manninen
Face-to-face
Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.
Lectures, literature, assignments, group work.
Book reflection pass/fail
Group work pass/fail during the course.
Exam 0-5
English
31.08.2020 - 16.11.2020
01.06.2020 - 09.09.2020
0 - 49
Engineering and Business
Degree Programme in Business, Degree Programme in International Business (not translated)
Kupittaa Campus
H-5
No alternative methods.
Re-take will be agreed separately.
Innovative pedagogy incl. field work outside classroom and presentations.
Book reflection, two assignments, exam = 133 hrs = 5 credits.
Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.
Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.
Has returned book reflection, has attended group work and has Good command of materials reuired to the exam
Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam
Arto Manninen
Anne Leinovaara-Matomäki
Anne Leinovaara-Matomäki and Arto Manninen
Distance learning
Aaker: Aaker on Branding : 20 Principles That Drive Success. + Optima material.
On-line study unit only in Optima. PBL and innovation pedagogy.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglegted.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, indepth analysis. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments are constructive and analytical
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments.
English
01.01.2021 - 31.07.2021
02.12.2020 - 14.01.2021
10 - 40
Detailled instructions at Optima.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
1 credits
5 credits
H-5
No optional versions, only on-line version.
No exam.
On-line study unit only in Optima. PBL and innovation pedagogy.
5 ects, two separate assignments (one group work, one individual assignment), which are introduced and guided in the beginning of the study unit. No exam.
Basics of brands and brand building. After the study unit the student is able to understand how different forms of communication create and impact on product and company level, describe and name factors affecting the product image (brand) and apply brand building in different contexts.
Weeks 4-7.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglegted.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
• Good (3-4)
All the tasks are analytical, and well done. They are also well presented. They represent high quality in terms of references, length, deep analysis. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments are constructive and analytical
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments.
Poppy Skarli
Marjo Joshi
Marjo Joshi - Business English Communication, 3ECTS
Poppy Skarli - Academic Writing, 2 ECTS
Distance learning
Provided on course workspace for each study module
Academic Writing: task-based, individual, online study materials, self-reflection
Business English Communication: task-based, individual research and reflection, interactive online meetings, team discussions and sharing video lectures and reading materials
Academic Writing:
Five course assignments (60%)
Essay (40%)
Business English Communciation:
Five course assignments (50%)
Participation in online meetings and live online discussions (30%)
Peer feedback, participation in written online discussions, sharing of own expertise. (10%)
English
24.08.2020 - 31.12.2020
02.07.2020 - 07.09.2020
Students who take an active part in and successfully complete the Business English Communication part of the course (integrated with Intercultural Communication for Global Work course), are eligible to apply for the digital badge 'Global Communicator':
Through faculty-led student education, the badge earner has demonstrated the ability to communicate and work in international environments in English. In addition, the badge earner has achieved an understanding of cultural frameworks, communication methods and tools for online and on-site global work.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Student can complete the Academic Writing part (2ECTS) and complete Accreditation of Prior Learning based on Competence (not transfer of credits):
Two weeks prior to course start, student submits a written report showcasing expertise in academic writing skills. If the submission fulfils the assessment criteria, student can attain the credits. If the submission does not meet the criteria, student joins the course
Student can complete the Business English Communication part (3ECTS) and complete Accreditation of Prior Learning based on Competence (not transfer of credits):
Two weeks prior to course start, student submits a video and a written report showcasing expertise in oral and written work place communication and professional communication. The report must include concrete examples of work place communication (e.g. meetings, negotiations, written reports, contracts, emails and so on). If the submission fulfils the assessment criteria, student can attain the credits. If the submission does not meet the criteria, student joins the course.
Please see the course workspace for further details.
No examinations. Student can re-attempt the course by completing other missing parts of the course within one month of the course end.
Academic Writing: Personal objectives and independent study, Task-based assessment
Business English Communication: Personal objectives and independent study, Work life oriented learning assignments, Digital working environment as an authentic learning hub, Task-based assessment
135 hours of student work
Academic Writing: 2ECTS=54 hours of work, on average 10 hours per week. No online meetings.
Busienss English Communication: 3ECTS=81 hours of work, on average 8 hours per week. Live online meetings: 2x 1hour All Group Online Meetings on Zoom, and 2x 1hour Study team online meetings on MS Teams. (Meetings integrated with Intercultural Communication for Global Work course. Meetings are compulsory even if student takes only one of the courses)
Modules include study materials and practical activities and assignments.
Academic Writing: Aug-Sept (wk 35-40)
Business English Communication: Oct-Dec (wk 41-51)
Student did not complete required course assignments that show competence in course topics, did not participate in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.
The student can describe the importance of business communication skills in oral and written business context, and shows some ability to communicate in situations requiring business communciation skills.
The student can describe and identify features of academic writing, elements of paragraph and essay structure, unity and coherence, is aware of ways to avoid plagiarism.
The student is able to describe the communication skills needed in orla and written business contexts and demonstrates ability to communicate in various business situations.
The student can produce text that contains some features of academic writing, has some elements of paragraph and essay structure. The student can produce text that displays a degree of unity and coherence. The student can reference sources and compile a refrence list although there are inconsistencies in the format and style.
The student is able to analyse different communicative situations in business and suggest ways of improving the communication in challenging situations. The student shows ability to adapt and adjust his/her communication style in various situations requiring professional communication skills.
The student can produce text that contains most features of academic writing, has well-developed elements of paragraph and essay structure. The student can produce text that displays unity and coherence consistely throughout the essay. The student can reference sources and compile a refrence list in a consistent format and style.
Pia Lindman
Pia Lindman
Distance learning
Kaliski: Business Mathematics, 3rd edition (eBook), chapters 2 (UNIT 1), 4 (UNIT 2), 8,9 (UNIT 4), 11 and 12 (UNIT 5)
Tutorials and assignments in ItsLearning/Wiris/ViLLE
Selected chapters in Khan Academy
Excel
Self studies, tutorials in virtual environment, assignments, study clinics, weekly assignments
ItsLearning/Wiris/ViLLE tests (5 tests) and Excel assignments
English
31.08.2020 - 03.01.2021
01.05.2020 - 11.10.2020
20 - 40
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Self studies, tutorials in virtual environment, assignments, study clinics, weekly assignments
Total 133 hours:
All group meetings (5 hours), Tutorials, Assignments and ItsLearning/Wiris/ViLLE tests, self study
- Percentages and Taxation
- Sequences and Interest
- Investments
- Business Economy (investment calculations, VAT, Pricing, Cost Accounting, Contribution Margin, Profit)
- Value of the Money
- Excel
Tests in ItsLearning/Wiris/ViLLE (5 tests in total) not done with good enough level (40 % correct). Excel assignment(s) not returned.
1: Pass grade can be achieved passing ItsLearning/Wiris/ViLLE tests (40 % correct) and returning Excel assignment(s).
3: Grade can be achieved with ItsLearning/Wiris/ViLLE tests (about 60 % correct) and returning Excel assignment(s).
Grade can be achieved with ItsLearning/Wiris/ViLLE tests (about 90 % correct) and returning Excel assignment(s).
Timo Luukka
Distance learning
Course material will be available in Optima, mostly based on content from the web.
Problem based learning, putting your learnings into practice, hands-on exercises
Grading will be based on participation in team work, the quality of the team work and the personal eExam.
English
01.08.2020 - 22.10.2020
01.06.2020 - 10.09.2020
Ask Timo Luukka.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Discuss with teacher Timo Luukka.
eExam 26.10.2020 18:00 - 19:00
eExam 27.10.2020 18:00 - 19:00 (second try)
eExam 28.10.2020 18:00 - 19:00 (third try)
After the third try students will not be allowed to take the exam anymore.
Innovation pedagogy, teamlearning, digilearning
The course is divided into 4 different modules: 1) Introduction, 2) Creating a web site, 3) Creating web content and 4) Analytics. Each module consists a prerecorded video with basic info complemented with additional material to give more in-depth understanding of the topic at hand. After watching the video the team works on the pre-assigned task which will be commented on pre-recorded videos by the teacher. The course will begin with an all-hands webinar and will also end in an all-hands webinar where questions and answers can be handled in a live meeting.
This is a basic level introduction course. If the student has prior experience in setting up and designing a web site, please contact Timo Luukka for evaluation of alternative ways to pass the course.
AGM schedule:
03.09.2020 16:00 - 17:00
17.09.2020 16:00 - 17:00
01.10.2020 16:00 - 17:00
22.10.2020 16:00 - 17:00
In order to pass the course the student must participate in team work, have a passing grade from both the team assignments and the eExam.
The assignments follow the instructions but do not evidence any depth in learning and mastering of the topic. The objectives for the assignments have been met only partially.
In addition to the requirements for grades 1-2:
* The students work independently building their work on the vocabulary and the skills of the trade.
* The work is ambitious and shows a strive for quality.
* The choice of information and facts and their application shows professional judgement.
* Justification for the choices made and their presentation is clear and logical.
* The work contains critical thinking and analysis.
In addition to the requirements for grades 1-4:
* The work is based on facts.
* The methods and outcome of the work is innovative.
* The work is of high quality and shows critical thinking.
Jaana Merikallio
Face-to-face
- e-book(s) and articles
- lessons material and one's own notes
- Google Analytics tutorial videos
- contact lessons: active participation, presentations
- individual assignment
- group assignments
- exam on terminology
- final group assignment
Pre-course assignment (individual): 10% (pass/fail)
Exam (individual): 20% (0-5)
Display campaign (group): 15% (0-5)
SEO assignment (group): 15% (0-5)
Digital strategy (group): 40% (0-5)
Compulsory, but no effect on grade: Google Analytics for Beginners Certificate
INDIVIDUAL ASSIGNMENTS:
Pre-course assignment 10%:
Fail: the assignment hasn't been returned in time and/or student doesn't fulfill the assignment as instructed.
Pass: returned in time and accomplished as instructed.
Exam 20%, multiply points by 4:
0: 0-5/10 answers correct (0 pt)
1: 6/10 answers correct (4 pts)
2: 7/10 answers correct (8 pts)
3: 8/10 answers correct (12 pts)
4: 9/10 answers correct (16 pts)
5: 10/10 answers correct (20 pts)
GROUP ASSIGNMENTS:
1st Assignment: Plan and buy two display campaigns (15%), multiply points by 3:
0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation) are wrong. The campaign period per media is missing.
1-2: The campaigns have been built according to instructions, and mathematics are correct, but campaigns consist of only one media (per campaign). No argumentation why the media is chosen.
3-4: The campaigns include two or more media, mathematics are correct and the campaigns have been built according to instructions. Team provides arguments for their solutions.
5: The campaigns include two or more media, mathematics are correct and campaigns have been built according to instructions. Team provides arguments for their solutions, which demonstrate expertise.
2nd Assignment: Website traffic and how to increase it (15%), multiply points by 3:
0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO. Use of references is versatile and correct.
3rd = Final Assignment: Build a digital marketing strategy for a small company (40%), multiply points by 8:
0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.
FINAL COURSE GRADE SCALE:
0-20: fail
21-38: 1
39-55: 2
56-72: 3
73-90: 4
91-100: 5
Degree of student's participation and activity in classes can raise or lower the grade.
English
22.09.2020 - 31.12.2020
01.06.2020 - 11.08.2020
0 - 40
Engineering and Business
Degree Programme in Business, Degree Programme in International Business (not translated)
Kupittaa Campus
H-5
Learning in teams, in interaction with others, self and peer evaluation, digital learning.
- Contact lessons 8 x 3h
- Group work 45 h
- Individual studying, including Google Analytics Certificate 55 h
- Preparation for exam 11 h
29.9.-1.12.
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEM
- Google Analytics for Beginners Certificate
0-20 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
21-55 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
56-90 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
91-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
Jaana Merikallio
Jaana Merikallio
Face-to-face
- e-book(s) and articles
- lessons material and one's own notes
- Google Analytics tutorial videos
- contact lessons: active participation, presentations
- individual assignment
- group assignments
- exam on terminology
- final group assignment
Pre-course assignment (individual): 10% (pass/fail)
Exam (individual): 20% (0-5)
Display campaign (group): 15% (0-5)
SEO assignment (group): 15% (0-5)
Digital strategy (group): 40% (0-5)
Compulsory, but no effect on grade: Google Analytics for Beginners Certificate
INDIVIDUAL ASSIGNMENTS:
Pre-course assignment 10%:
Fail: the assignment hasn't been returned in time and/or student doesn't fulfill the assignment as instructed.
Pass: returned in time and accomplished as instructed.
Exam 20%, multiply points by 4:
0: 0-5/10 answers correct (0 pt)
1: 6/10 answers correct (4 pts)
2: 7/10 answers correct (8 pts)
3: 8/10 answers correct (12 pts)
4: 9/10 answers correct (16 pts)
5: 10/10 answers correct (20 pts)
GROUP ASSIGNMENTS:
1st Assignment: Plan and buy two display campaigns (15%), multiply points by 3:
0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation) are wrong. The campaign period per media is missing.
1-2: The campaigns have been built according to instructions, and mathematics are correct, but campaigns consist of only one media (per campaign). No argumentation why the media is chosen.
3-4: The campaigns include two or more media, mathematics are correct and the campaigns have been built according to instructions. Team provides arguments for their solutions.
5: The campaigns include two or more media, mathematics are correct and campaigns have been built according to instructions. Team provides arguments for their solutions, which demonstrate expertise.
2nd Assignment: Website traffic and how to increase it (15%), multiply points by 3:
0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO. Use of references is versatile and correct.
3rd = Final Assignment: Build a digital marketing strategy for a small company (40%), multiply points by 8:
0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.
FINAL COURSE GRADE SCALE:
0-20: fail
21-38: 1
39-55: 2
56-72: 3
73-90: 4
91-100: 5
Degree of student's participation and activity during the course can raise or lower the grade.
English
31.08.2020 - 31.12.2020
01.06.2020 - 10.09.2020
0 - 40
Engineering and Business
Degree Programme in Business, Degree Programme in International Business (not translated)
Kupittaa Campus
H-5
Learning in contact sessions, teams, in interaction with others, self and peer evaluation, digital learning.
- Contact lessons 8 x 3h
- Group work 45 h
- Individual studying, including Google Analytics Certificate 55 h
- Preparation for exam 11 h
10.9.-12.11.
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEM
- Google Analytics for Beginners Certificate
0-20 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
21-55 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
56-90 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
91-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
Ajaya Joshi
Ajaya Joshi
Helena Noto
Rafael Prince
Distance learning
Will be published in itslearning
Online
Lectures >75% of class attendance is required 10%
Group Project (Report plus Presentation) 50%
Language and culture exercise and exam 40%
English
28.09.2020 - 29.11.2020
17.08.2020 - 04.10.2020
18 - 43
Will be announced a week before the course start
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Independent studies, flipped learning, case study analysis, online live Zoom, and project-based learning.
30 Hours (Online Zoom session/small group meetings and webinar)
70 hours: (Reading course materials )
30 hours: (Small team assignments and individual assignments)
Country intro overview: Macro overview
Regions/major economy/ GDP contribution
Macro overview
Language/culture
Business language and culture
Varying practices in business cultures
Business etiquettes
Business environment
Key Economic sectors
Internationalization processes and Market Access
Partnership identification framework
Applied research process
The student does not complete required course assignments that show competence in course topics, did not participate in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.
The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student is able to describe the importance of understanding business cultures from the Brazilian context.
The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student can explain the business practices from the Brazilian context.
The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to apply his/her knowledge of business cultures from the Brazilian context.
Poppy Skarli
Ajaya Joshi
Distance learning
English
01.01.2021 - 31.07.2021
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
1 credits
H-5
Ajaya Joshi
Pia Lindgren
Face-to-face
English
01.09.2020 - 31.12.2021
02.08.2020 - 31.08.2020
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
H-5
Nicolas Le Grand
Marjo Joshi
Distance learning
English
03.08.2020 - 03.06.2021
04.07.2020 - 20.09.2020
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
1 credits
H-5
Nicolas Le Grand
Marjo Joshi
Distance learning
English
01.01.2021 - 31.12.2021
02.12.2020 - 31.12.2020
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
1 credits
H-5
Poppy Skarli
Ajaya Joshi
Distance learning
English
01.08.2020 - 31.12.2020
06.09.2020 - 07.09.2020
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
1 credits
H-5
Nicolas Le Grand
Nicolas Le Grand
nicolas.legrand@turkuamk.fi
Distance learning
Course Book:
Dessler, Gary (2019). Human Resource Management, 16th edition, Harlow: Pearson Education. (several hard copies on their way at the Lemminkäinen Campus library)
OR
Dessler, Gary (2017). Human Resource Management, 15th edition, Harlow: Pearson Education. (several hard copies are also available at the Lemminkäinen Campus library)
Reading materials in Optima
This course is implemented fully online.
Each study week is composed of the following elements:
1. Studying the assigned chapter(s) from the course book
2. Case study in pairs and peer review or study team discussion
3. Feedback and Wrap-up from the lecturer every week
All the components (pair assignments, pair assignment reviews…) of this course will be graded as follow:
Fail (0pts)
Good (1pts)
Excellent (2pts)
4 pair assignments: 8 points maximum
3 pair assignment reviews: 6 points maximum
3 team discussions: 6 points maximum
A student can get a maximum of altogether 20 points.
The points translate as follow for the final grade:
0-8 points: failed; 9-10 points: 1; 11-12 points: 2; 13-14 points: 3; 15-16 points: 4; 17-20 points: 5
Please note that missing a deadline equals 0 points (medical certificate accepted).
English
21.09.2020 - 15.11.2020
17.08.2020 - 28.08.2020
To have access to the course book from Dessler is a compulsory requirement to be able to take this course. The case studies on which the assignments are based are in the book. You need the book to be able to do the case studies and assignments.
In case your home university doesn't provide you with the book, you must acquire a copy by yourself.
This course has 40 seats: 20 seats are reserved for TUAS students and 20 seats are reserved for campus online students.
Engineering and Business
Degree Programme in Business, Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
This course is completed through assignments and there is no exam.
Flipped learning, case study based.
Studying the 8 assigned Chapters: 60 hours
4 pair assignments: 50 hours
3 pair assignment reviews: 10 hours
3 Team discussions (preparation and the actual discussion): 10 hours
The 1st deadline is on September 26th and there will be weekly deadlines until November 14th. The course environment will open in the beginning of September. The study teams and the student pairs will be formed prior to the start of the course.
Introduction and key concepts (week 39)
HRM strategy and analysis (week 40)
Job analysis and the talent management process (week 41)
Personnel planning and testing (week 43)
Interviewing candidates (week 44)
Training and developing employees (week 45)
Performance management and appraisal (week 46)
The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Several parts of the text are unclear.
The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.
The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.
The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.
Pia Lindgren
Marjo Joshi
Marjo Joshi, Pia Lindgren
Distance learning
Provided on course workspace for each study module
Individual research and reflection
Interactive online meetings
Team discussions and sharing
Video lectures and reading materials
Individual Culture Project
Reflective Learning Diary
Individual Culture Project Report and Video Presentation that shows practical application of theoretical frameworks in an authentic context. (60%)
Participation in online meetings and live online discussions (20%)
Peer feedback, participation in written online discussions, sharing of own expertise. (10%)
Reflective Diary (10%)
English
28.09.2020 - 31.12.2020
02.07.2020 - 28.09.2020
Students who take an active part in and successfully complete the course, are eligible to apply for the digital badge 'Global Communicator':
Through faculty-led student education, the badge earner has demonstrated the ability to communicate and work in international environments in English. In addition, the badge earner has achieved an understanding of cultural frameworks, communication methods and tools for online and on-site global work.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Student can complete the Individual Culture Project by utilising the materials on the course and implementing the cultural theories in an authentic case in the workplace. Student must present the outcomes of the research and study in the course learning environment in the required format to share expertise. Student must take part in communicating and meeting with team members in a chosen digital platform(s).
Accreditation of Prior Learning based on Competence (not transfer of credits):
Two weeks prior to course start, student submits a video and a written report showcasing expertise in the aforementioned course topics:
Cultural awareness, Cultural identity, Working with Cultures, Communicating with Cultures, Cultural Theories, Intercultural Teams, Culture in the media, Exploring cultures. If the submission fulfils the assessment criteria, student can attain the credits. If the submission does not meet the criteria, student joins the course.
No examinations. Student can re-attempt the course by submitting the Individual Culture Project or by completing other missing parts of the course within one month of the course end.
Interactive and collaborative team-based study
Work life oriented learning assignments and Culture Project
International digital working environment as an authentic learning hub
Co-teaching in sharing expert views
Task-based assessment
135 hours of student work divided into 10 weeks of study and 5 modules, on average 25 hours per module. Modules include a theoretical framework, practical application related to Individual Culture Project and a self-reflection. Face-to-face sessions: 2x 1hour All Group Online Meetings on Zoom, and 2x 1hour Study team online meetings on MS Teams.
After the course, the student can:
-describe own cultural identity
-utilise cultural frameworks to understand cultural concepts
-adapt communication in culturally diverse contexts
-work as a member of a culturally diverse team
-utilise knowledge on business cultures in work-related situations
-execute a cultural project to showcase application of theories in a practical context
wk 1-2: Cultural Awareness and Cultural Identity
wk 3-4: Intercultural Teams
wk 5-6 :Communicating with Cultures
wk 7-8: Working with Cultures
wk 9-10: Exploring cultures through media and projects
Modules include theoretical frameworks, practical application related to Individual Culture Project and a self-reflection.
Cultural Awareness: Student understands the concept of cultural identity and the importance of understanding other cultures. The student is able to describe his/her cultural identity.
Theoretical frameworks on culture: The student is able to identify main concepts from cultural frameworks.
Intercultural communication: The student can describe the importance of intercultural communication skills in social and business situations, and shows some ability to use them.
Working in international teams: The student understands the need for intercultural awareness and cross-cultural communication skills in international teams. The student participates in intercultural team work.
Business cultures: The student is able to describe the importance of understanding business cultures in different national contexts.
Cultural Awareness: The student is able to describe different ways of interpreting culture and cultural awareness, such as iceberg or culture onion. The student can analyse his/her own cultural identity in relation to the values, customs and practices of other cultures.
Theoretical frameworks on culture: The student is able to describe the frameworks and shows understanding of how they can be used in practice.
Intercultural communication: The student is able to describe the communication skills needed in intercultural situations and demonstrates ability to use them in practice.
Working in international teams: The student can describe challenges and benefits of working in and leading intercultural teams. The student is an active member of an intercultural team and demonstrates ability to communicate and function as a member of an international team.
Business cultures: The student can explain business practices of different cultures and is able to identify challenges relating to his/her own culture in doing business in another culture.
Cultural Awareness: The student is able to analyse how national and organizational cultures build cultural identity, and can demonstrate cultural sensitivity and appreciation of other cultures in intercultural encounters.
Theoretical frameworks on culture: The student is able to explain the concept and significance of the frameworks. In addition, the student is able to apply the frameworks in case and authentic situations.
Intercultural communication: The student is able to analyse breaks in communication due to cultural factors and can suggest ways of improving the communicative approach to the situation. The student shows ability to adapt and adjust his/her communication style in various intercultural situations.
Working in international teams: The student can apply different frameworks in order to enhance work in a culturally diverse team. The student is fully capable of working as part of an international team and is able to take into account the effect of cultures on teamwork and in leading a team.
Business cultures: The student is able to apply his/her knowledge of business cultures in authentic and case situations. The student is able to analyse and suggest approaches to intercultural business situations.
Ajaya Joshi
Ajaya Joshi
Distance learning
Will be available in Optima
Gerald Albaum., E. D., 2011. International Marketing and Export Management. Seventh ed. Essex: Pearson Education.
Hollensen, S., 2016. Global Marketing. Seventh. ed. London: Pearson Education.
James X. Zhan, R. B., 2015. world Investment Report, Geneva: United Nations Publication.
The students study the theoretical background at home (cf. reading to be completed prior to every workshop)
The students will watch prerecorded video of chapter summaries
The contact hours are mainly used to review group assignments and workshops.
BYOD for each “lecture” as the course book & internet access are needed to do the case studies
Attendance: (Small team meetings/ All group meetings
1 pts (75% compulsory attn.)
course will be graded as follow:
Fail (0pts), Good (1pts) and Excellent (2pts)
2 Group discussions: 4 points maximum
3 Pair assignments: 6 points
2 Individual assignments: 4 points maximum
Pair presentation: 1 point
The students can get a maximum of altogether 12 points.
The points translate as follow for the final grade:
0-5 points: fail; 6 points: 1; 7 points: 2; 8 points: 3; 9-10 points; 4; 11-12 points: 5
English
24.08.2020 - 31.12.2020
24.08.2020 - 11.10.2020
All the components (individual assignments, peer reviews…) of this course will be graded as follow:
Fail (0pts), Good (1pts) and Excellent (2pts)
2 Group discussions: 4 points maximum
3 Pair assignments: 6 points
2 Individual assignments: 4 points maximum
Pair presentation: 1 point
Attendance: 1 point
The students can get a maximum of altogether 12 points.
The points translate as follow for the final grade:
0-5 points: fail; 6 points: 1; 7 points: 2; 8 points: 3; 9-10 points; 4; 11-12 points: 5
Please note that:
Missing a deadline equals 0 points (medical certificate accepted)
The two individual assignments and the team assignment are compulsory to do to be able to pass the course. Missing an impromptu test or a peer review is not disqualifying, it only affects negatively the final grade.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Independent studies, flipped learning, case study analysis, online live team discussions, and project-based learning.
15 Hours (Online small team and all team meetings)
70 hours: (Reading course materials and application of Internationalization marketing frameworks)
25 hours: (group assignment research and writing)
10 hours: (case study preparations)
Chapter 1 (Week 41): Course introduction, group formation
Trends in International business: FDI flow, globalization, the LSEs and SMEs
Chapter 3 (Week 44): Internationalization theories
Chapter 4 (Week 45): Assessing firm’s international competitiveness
Chapter 5 (Week 46): Global Market Research
Chapter 8 (Week 47): The international market selection process (Case Nano)
Chapter 10 (Week 48) :Export modes and Intermediate Entry Modes
Product showcase (Week 50) : all group session and Feedback
Passive or no participation throughout the course. The student show very limited knowledge and understanding of the main areas of the course as well as inability to grasp fundamental international marketing theories and inability apply theories in project work. Zero or insignificant contribution in completion of team assignments. Student show very little ability to gather and interpret relevant data to come to informed judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.
Limited participation throughout the course duration and contribution towards the completion of team assignments. The student can demonstrate limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of International marketing theories, and limited ability apply knowledge into practice. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear
Good participation throughout the course duration, and encourages (support) other study team members in contributing towards the team assignments. Good understanding of key International marketing theories, and able to demonstrate how to apply theoretical knowledge into practice. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.
Excellent participant throughout the course duration, and encourages (support/guide) other study team members in contributing towards the team assignments. Excellent understanding of key International marketing theories, and able to demonstrate, apply theoretical knowledge into practice with valuable findings. The student ability to gather and interpret relevant data to is consistent thought the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.
Maria Välivirta Havia
Arto Manninen
Distance learning
Will be given in Optima
Briefings, Lecture, Written material, Teacher/student interaction (Q&A´ sessions) and individual work
Individual work is essay + video summary (bredth and quality of content, facts supporting findings, quality of report)
English
01.08.2020 - 31.12.2020
02.07.2020 - 06.09.2020
The participants are expected to work individually. The amount of lectures or supervision is limited.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
No alternatives.
No exam.
Briefings and lecture(s). Joint sessions and interaction, individual work.
Participation of lecture (video), participation of briefings and joint discussions, Individual project work 133 hrs.
This course contains topics like CRM and Business models which will form the main frame of the course. CRM being the marketing entity and business models - as it says - the "big picture". After the course student is able to understand landscape of digital business and have tools to analyze how companies operate in business.
PRELIMINARY Timing from sept 12th to mid dec.
No Project work delivered.
Report do present results but there is lack factual foundation, it is superficial and not well argued for. Used language, structure, style and content of returned report is moderate.
Report include results which are well presented, are based on facts and are well argued for. Reports include some analysis of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course. Good language, structure, style, and content of returned report.
Report is high quality grammatically and content wise. Content contains in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content and models presented in the course. Excellent language, structure, style, and content of returned report.
Jaana Merikallio
Ajaya Joshi
Nicolas Le Grand
Ajaya Joshi: Coach (course leader)
Nicolas Le Grand: Coach
Jaana Meri-Kallio: Coach
Distance learning
Course Book:
Foundations of Marketing, Pride William and O.C. Ferrell, 2016
This book is available as an e-book via the Dawsonera portal (FINNA)
Online
Fail (0pts), Good (1pts) and Excellent (2pts)
2 Individual assignments: 4 points maximum
3 small team discussions: 6 points maximum
4 team assignment: 8 points maximum
The students can get a maximum of altogether 18 points.
The points translate as follow for the final grade:
8 points or below: failed; 9-10 points= 1; 11-12 points= 2; 13-14 points= 3; 15-16points=4; 17-18 = 5
Please note that: Missing a deadline equals 0 points (medical certificate accepted)
To pass this course, students must complete 50 percent of all assignments (individual assignment, minimum 2 team assignment and 3 team discussions).
English
24.08.2020 - 31.12.2020
02.07.2020 - 20.09.2020
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
10 credits
H-5
Independent studies, flipped learning, case study analysis, online live team discussions, and project based learning.
30 Hours (Online small team and all team meetings)
160 hours: (Reading course materials and individual and small team discussions)
50 hours: (Small team assignments and individual assignments)
Key concepts in marketing and Business operation
The marketing environment
Target Markets: segmentation and evaluation
Consumer behavior and e-marketing
Business Buying behavior
Digital Marketing And social networking
Product, branding and packaging concepts
Pricing Concepts and management
Marketing Channels and supply chain management
Integrated Marketing Communication
The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.
The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear
The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.
The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.
Sanna Simola
Teachers and responsibilities:
Helena Noto - Pedagogical Coordinator and Teacher
e-mail: helena.noto@itamaraty.gov.br
ccbfonline@gmail.com
Distance learning
All Material will be available on Claned Platform
Course literature: The material is designed and provided by Brazil-Finland Cultural Center’s teachers
a. Recorded videos, featuring Brazil-Finland Cultural Center’s teachers
b. Animations
c. PDF material
d. Quizzes
e. Interactive exercises
f. Online chats at CLANED platform
Assessment criterion: 1- 5 points
• Virtual attendance
• Exercises completed in the modules
• Performance in mid-term evaluations/exams (exams in each module)
• Chat attendance
• E-mail and messages with questions
• Submission of the final test/exam
English
14.09.2020 - 04.12.2020
17.08.2020 - 31.08.2020
20 - 20
Delivery of results (online campus/credits): 11.12.2020
Number of places: 20 participants (10 students from TUAS and 10 students from other Universities of Applied Science)
Engineering and Business
Degree Programme in International Business (not translated)
5 credits
H-5
Reading/listening/speaking tasks: 120 hours
Interactive exercises: 20 hours
Quiz preparation and participation: 20 hours
Objectives
This course is designed to students who are absolute beginners in Portuguese language. The students will get familiar with the fundamentals of the language in a very immersive, contextualized way. The lessons explore the most up-to-date interactive tools for online teaching, provided by the Finnish platform CLANED. The course’s material is totally authentic, created by the native Brazilian teachers of the Brazil-Finland Cultural Center. The main goal is to provide the student with a high-quality set of basic expressions and vocabulary, in order to encourage the communication in daily-life situations.
By enrolling to this course, the student will also participate in the community of Portuguese speakers in Finland. The student will get invitations to cultural events organized by the Brazil-Finland Cultural Center and the Brazilian Embassy.
Period - 12 weeks, from September 14 to December 4, 2020
The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Several parts of the text are unclear.
The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.
The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.
The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. Most of the text is clear and well written.
Maria Välivirta Havia
Timo Luukka
Maria Välivirta-Havia
Timo Luukka
Distance learning
Alexander Osterwalder, Yves Pigneur & Tim Clark: Business model generation: a handbook for visionaries, game changers and challengers. Available in the school library, also as an eBook.
Further study material (teachers' materials, additional articles and material links) will be provided in Optima during the course.
Individual work: User based innovation, solution creation
Group assignments: Products and market analysis, product specification, product development, go-to-market poanning, solution selling, presentation
Items evaluated:
1) Individual reports (breadth and quality of content, facts supporting findings, quality of report)
2) Team reports - written and oral (background research, breadth and quality of content, facts supporting findings, quality of report)(content, breadth, sources used, documentation of feedback received and action taken based on feedback)
3) Peer evaluations (content, breadth, proposals for the team receiving feedback)
English
01.09.2020 - 26.11.2020
01.06.2020 - 16.09.2020
Information provided by the teachers on request.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
No alternative ways to pass the course available.
No exams on this course.
Innovation pedagogy, teamlearning, digilearning
Fact finding, analysis and decision-making, evaluation, reporting and presentation.
IMPORTANT - PRE-ASSIGNMENT DUE TO BE RETURNED BY OCTOBER 1.
Please read the instructions for the pre-assignment in Optima and return your reports by 01.10.2020.
This course contains topics like product innovation, productization and go-to-market processes. After the course student is able to understand main principles of productitazion and its processes. Student has knowledge of customer based thinking and how it can be utilized to productization. Critical thinking and fact based evaluation are important skills developed in the course.
Course tasks includes individual pre-assignment and a group assignment in small teams.
Timing of the course:
01.09. - 01.10. Individual pre-assignment, innovation
08.10 - 29.10. Team assignment, Productization process
29.10. - 19.11. Team assignment, Product development and productization
19.11. - 26.11. Team assignment, Go-to-market process, sell the solution
Returned assignments do not meet requirements.
Individual assignments: Reports do present results but they lack factual foundation, they are superficial and not well argued for.
Reports do include results which are well presented, are based on facts and are well argued for. Reports inlcude some analysis of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course.
Reports are of high quality grammatically and content wise. Content contains in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content and models presented in the course.
Ajaya Joshi
Students are able to understand the usefulness of the research approach in practice
Students are able to clearly define the general conditions of a research activity
Students are able to formulate research problems
Students are able to practice basic qualitative and quantitative research and development process, and scientific communication (including report structuring, planning and dissemination)
Students are able to use the existing knowledge to produce new findings
Distance learning
Saunders M. et al. 2016. Research Methods for Business Students. Seventh Edition. Prentice Hall.
All the study materials will be available in Optima
Video lecture and live sessions, self-studies, workshops, seminars, and commentaries
There will be a test at the beginning of this course.
- Research Proposal: 50%
- Assignments: 30%
- Individual Performance: 20%
- Attendance to seminars
- Final Evaluation is either PASS/Fail
English
01.09.2020 - 31.12.2020
01.07.2020 - 20.09.2020
Engineering and Business
Degree Programme in International Business (not translated)
Kupittaa Campus
5 credits
H-5
Learning by doing, flip learning and case study approach.
Lectures and Seminar and prep: 30 hours
Research Proposal: 20 hours
Individual Assignments and self-studies: 60 hours
Thesis Assessment: 10 hours
Research process
scientific method and scientific approaches
how to find reliable past research (a literature review)
research methodologies
quantitative and qualitative data collection methods
analyzing qualitative and quantitative data
article writing and publishing
Passive or no participation throughout the course. The student shows limited knowledge and understanding of the main areas of the course as well as inability to grasp fundamental business research philosophy. Zero or insignificant contribution during the workshop and small team seminars. Student shows very little ability to gather and interpret relevant secondary data to formulate research objectives and come to informed judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Majority of assignments are unclear.
Limited participation throughout the course duration and contribution towards the completion of the final proposal. The student demonstrates limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of business research processes and limited ability to apply knowledge into practice. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear
Good participation throughout the course duration, and encourages (support) other study team members in identifying, narrowing down research objectives and questions. Good understanding of overall research philosophy and processes. Delivers good research proposal where s/he can apply theoretical knowledge into practice (incorporate clear research methodology, theories into final proposal. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.
Excellent participant throughout the course duration, and encourages (support/guide) other study team members in contributing towards the final assignments. Excellent understanding of key research philosophy and processes. Student demonstrate excellent ability to apply theoretical knowledge via triangulation in producing valuable findings. The student ability to gather and interpret relevant data to is consistent thought the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.
Anne Leinovaara-Matomäki
Coach/ Teacher: Anne Leinovaara-Matomäki
Distance learning
Informed at Optima platform.
Innovation pedagogy, PBL.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, deep analysis. And in comparison to other group members there are clear bonus aspects (wider theories, more theories or tools used or so...). Also presentations are high quality. And the peer comments are constructive and analytical. There are lots of good references used and theories and tools relevant to the subject are shown in the assignments. In a good work lots of references and theories must be used!
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as constructive peer comments.Theories, tools and references are widely used.
English
01.08.2020 - 31.12.2020
02.07.2020 - 03.09.2020
10 - 40
-
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
1 credits
5 credits
H-5
No optional version.
If you want to AHOT the course and the process ( e.g. Recognition of prior learning), you have to demonstrate knowledge in the "key focus elements" (look at optima space and "welcome section") - and distribute a learning diary (length and guidelines same as in the course) about those themes. But no need to participate to the reading circuit + videos etc. This AHOT must be done before the first all group meeting if you want to use this option.
No exam, course is done through learning assignments.
Innovation pedagogy.
5 ects, detailed guidelines during the first all group session. 135 hours of student work.
Divided into the individual study, reading and reflection,( Learning Diary),
+ team discussions and sharing (Reading circuit)
Interactive online meetings , videos, reading materials and slides
Acording to separate timetable (on-line), for group PINBOS18 (Note: This course is only for PINBOS18 students!!). Autumn 2020.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.). The reference books must be used when doing the assignments!
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, using references, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, deep analysis. And in comparison to other group members there are clear bonus aspects (wider theories, more theories or tools used, lots of good references or so...). Also presentations are high quality. And the peer comments are constructive and analytical
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as constructive peer comments.Theories, tools and references are widely used.
Taneli Ahtiainen
Distance learning
English
01.08.2020 - 31.12.2020
02.08.2020 - 18.09.2020
0 - 45
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
Hyväksytty/Hylätty
Nicolas Le Grand
Marjo Joshi
Distance learning
English
01.08.2021 - 31.12.2021
02.07.2021 - 31.07.2021
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
1 credits
H-5