Study guide
Please select the curriculum by the start year of studies and competence track.
Otieno Mbare
Dr. Otieno Mbare
Distance learning
e-learning tools, discussions, team work, and presentations
The grading system is between 1 - 5 where:
1 = Mediocre, 2 = Satisfactory, 3 = Good, 4 = Very good, 5 = Excellent
Consider active participation as necessary for your grades, 10%
Assignments constitutes 40% of your grade
Exam, 50%
English
01.08.2019 - 31.12.2019
02.07.2019 - 04.10.2019
For more information contact:
Dr. Otieno Mbare
Email: Otieno.Mbare@turkuamk.fi
Tel. +358 40 355 0175
Room (??)
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative
Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force
- Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met
Acceptable, but below average / Satisfactory:
- Research, thinking and communication are hardly acceptable
- Appear to grasp theory and have made a start in showing its applicability
Satisfactory/Very Good
- Research, thinking, and communication are satisfactory (3);
- General understanding of theory and application in real-life context (4)
- Research, thinking, and communication are very good (4)
- Understanding of theory and applicability but work could be stronger (3)
Outstanding:
- Mastery of theory and penetrating insights in real-life context;
- Outstanding research, thinking, and communication
Nicolas Le Grand
Marjo Joshi
Face-to-face
Finnish
19.09.2019 - 29.12.2020
02.12.2020 - 31.12.2020
Engineering and Business
Degree Programme in International Business (not translated)
Lemminkäisenkatu
H-5
Arto Manninen
Anne Leinovaara-Matomäki
Anne Leinovaara-Matomäki and Arto Manninen
Distance learning
Aaker: Aaker on Branding : 20 Principles That Drive Success. + Optima material.
On-line study unit only in Optima. PBL and innovation pedagogy.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglegted.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, indepth analysis. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments are constructive and analytical
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments.
English
01.01.2020 - 31.07.2020
02.12.2019 - 15.01.2020
10 - 40
Detailled instructions at Optima.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
1 credits
5 credits
H-5
No optional versions, only on-line version.
No exam.
On-line study unit only in Optima. PBL and innovation pedagogy.
5 ects, two separate assignments (one group work, one individual assignment), which are introduced and guided in the beginning of the study unit. No exam.
Basics of brands and brand building. After the study unit the student is able to understand how different forms of communication create and impact on product and company level, describe and name factors affecting the product image (brand) and apply brand building in different contexts.
Weeks 4-7.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglegted.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
• Good (3-4)
All the tasks are analytical, and well done. They are also well presented. They represent high quality in terms of references, length, deep analysis. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments are constructive and analytical
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments.
Poppy Skarli
Marjo Joshi
Marjo Joshi - Business English Communication, 3ECTS
Poppy Skarli - Academic Writing, 2 ECTS
Distance learning
Provided on course workspace for each study module
Academic Writing: task-based, individual, online study materials, self-reflection
Business English Communication: task-based, individual research and reflection, interactive online meetings, team discussions and sharing video lectures and reading materials
Academic Writing:
Five course assignments (60%)
Essay (40%)
Business English Communciation:
Five course assignments (50%)
Participation in online meetings and live online discussions (30%)
Peer feedback, participation in written online discussions, sharing of own expertise. (10%)
English
01.08.2019 - 31.12.2019
02.07.2019 - 06.09.2019
15 - 45
Students who take an active part in and successfully complete the Business English Communication part of the course (integrated with Intercultural Communication for Global Work course), are eligible to apply for the digital badge 'Global Communicator':
Through faculty-led student education, the badge earner has demonstrated the ability to communicate and work in international environments in English. In addition, the badge earner has achieved an understanding of cultural frameworks, communication methods and tools for online and on-site global work.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Student can complete the Academic Writing part (2ECTS) and complete Accreditation of Prior Learning based on Competence (not transfer of credits):
Two weeks prior to course start, student submits a written report showcasing expertise in academic writing skills. If the submission fulfils the assessment criteria, student can attain the credits. If the submission does not meet the criteria, student joins the course
Student can complete the Business English Communication part (3ECTS) and complete Accreditation of Prior Learning based on Competence (not transfer of credits):
Two weeks prior to course start, student submits a video and a written report showcasing expertise in oral and written work place communication and professional communication. The report must include concrete examples of work place communication (e.g. meetings, negotiations, written reports, contracts, emails and so on). If the submission fulfils the assessment criteria, student can attain the credits. If the submission does not meet the criteria, student joins the course.
Please see the course workspace for further details.
No examinations. Student can re-attempt the course by completing other missing parts of the course within one month of the course end.
Academic Writing: Personal objectives and independent study, Task-based assessment
Business English Communication: Personal objectives and independent study, Work life oriented learning assignments, Digital working environment as an authentic learning hub, Task-based assessment
135 hours of student work
Academic Writing: 2ECTS=54 hours of work, on average 10 hours per week. No online meetings.
Busienss English Communication: 3ECTS=81 hours of work, on average 8 hours per week. Live online meetings: 2x 1hour All Group Online Meetings on Zoom, and 2x 1hour Study team online meetings on MS Teams. (Meetings integrated with Intercultural Communication for Global Work course. Meetings are compulsory even if student takes only one of the courses)
Modules include study materials and practical activities and assignments.
Academic Writing: Aug-Sept (wk 35-40)
Business English Communication: Oct-Dec (wk 41-51)
Student did not complete required course assignments that show competence in course topics, did not participate in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.
The student can describe the importance of business communication skills in oral and written business context, and shows some ability to communicate in situations requiring business communciation skills.
The student can describe and identify features of academic writing, elements of paragraph and essay structure, unity and coherence, is aware of ways to avoid plagiarism.
The student is able to describe the communication skills needed in orla and written business contexts and demonstrates ability to communicate in various business situations.
The student can produce text that contains some features of academic writing, has some elements of paragraph and essay structure. The student can produce text that displays a degree of unity and coherence. The student can reference sources and compile a refrence list although there are inconsistencies in the format and style.
The student is able to analyse different communicative situations in business and suggest ways of improving the communication in challenging situations. The student shows ability to adapt and adjust his/her communication style in various situations requiring professional communication skills.
The student can produce text that contains most features of academic writing, has well-developed elements of paragraph and essay structure. The student can produce text that displays unity and coherence consistely throughout the essay. The student can reference sources and compile a refrence list in a consistent format and style.
Pia Lindman
Pia Lindman
Distance learning
Kaliski: Business Mathematics, 3rd edition (eBook), chapters 2 (UNIT 1), 4 (UNIT 2), 8,9 (UNIT 4), 11 and 12 (UNIT 5)
Tutorials and assignments in ViLLE (and Optima)
Selected chapters in Khan Academy
Self studies, tutorials in virtual environment, assignments, study clinics, final assignment
ViLLE tests (5 tests) and final exam
English
02.09.2019 - 08.12.2019
03.06.2019 - 29.09.2019
10 - 60
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Self studies, tutorials in virtual environment, assignments, study clinics, final assignment
Total 133 hours:
All group meetings (5 hours), Tutorials, Assignments and ViLLE tests, self study, final exam
- Percentages and Taxation
- Sequences and Interest
- Investments
- Business Economy (investment calculations, VAT, Pricing, Cost Accounting, Contribution Margin, Profit)
- Value of the Money
- Excel
Tests in ViLLE (5 tests in total) not done and/or final exam in ViLLE not done with good enough level (40 % correct). Excel assignment(s) not returned.
1: About 40 % of the final exam points achieved and Tests in ViLLE done with minimum criteria.
Pass grade can be achieved also with just passing ViLLE tests (50 % correct) and returning Excel assignment(s).
3: About 60 % of the final exam points achieved and/or tests in ViLLE done with minimum criteria.
Grade can be achieved also with ViLLE tests (70 % correct) and returning Excel assignment(s).
About 90 % of the final exam points achieved and tests in ViLLE done with minimum criteria.
Grade can be achieved also with ViLLE tests (100 % correct) and returning Excel assignment(s).
Timo Luukka
Timo Luukka
Face-to-face
Course material will be available in Optima, mostly based on content from the web.
Problem based learning, putting your learnings into practice
Grading will be based on participation in team work, the quality of the team work and the personal eExam.
English
05.09.2019 - 03.10.2019
10.06.2019 - 20.09.2019
10 - 30
Ask Timo Luukka.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
H-5
Discuss with teacher Timo Luukka.
eExam 14.10.2019 18:00 - 19:00
eExam 15.10.2019 18:00 - 19:00 (second try)
eExam 16.10.2019 18:00 - 19:00 (third try)
Innovation pedagogy, teamlearning, digilearning
The course is divided into 4 different modules: 1) Introduction, 2) Creating a web site, 3) Creating web content and 4) Analytics. Each module consists a prerecorded video with basic info complemented with additional material ro give more in- depth understanding of the topic at hand. After watching the video the team works on the pre-assigned assignment which will be commented on pre-recorded videos. The course will begin with an all-hands webinar and will also end in an all-hands webinar where questions and answers can be handled in a live meeting.
This is a basic level introduction course. If the student has prior experience in setting up and designing a web site, please contact Timo Luukka for evaluation of alternative ways to pass the course.
AGM schedule:
05.09.2019 15:00 - 16:00
19.09.2019 15:00 - 16:00
03.10.2019 15:00 - 16:00
10.10.2019 15:00 - 16:00
In order to pass the course the student must participate in team work, have a passing grade from both the team assignments and the eExam.
The assignments follow the instructions but do not evidence any depth in learning and mastering of the topic. The objectives for the assignments have been met only partially.
In addition to the requirements for grades 1-2:
* The students work independently building their work on the vocabulary and the skills on the trade.
* The work is ambitious and shows a strive for quality.
* The choice of information and facts and their application shows professional judgement.
* Justification for the choices made and their presentation is clear and logical.
* The work contains critical thinking and analysis.
In addition to the requirements for grades 1-4:
* The work is based on facts.
* The methods and outcome of the work is innovative.
* The work is of high quality and shows critical thinking.
Ajaya Joshi
Marjo Joshi
Marjo Joshi - Teacher Tutor
Ajaya Joshi - Teacher Tutor
Distance learning
Based on individual needs
Individual tutoring meetings, All group meeting, individual study
Individual tutoring meetings, follow-up of study progress, All group meeting
English
01.08.2019 - 31.12.2019
02.07.2019 - 11.09.2019
0 - 40
-
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
1 credits
Hyväksytty/Hylätty
-
-
discussion, learning-by-doing
1ECTS=27hours
Content includes Professional Practical Training, Thesis preparation, Study progress and Career planning
attendance in required meetings, providing necessary documentation, self-reflection of learning
Ajaya Joshi
Pia Lindgren
Face-to-face
English
03.08.2019 - 12.01.2020
04.07.2019 - 02.09.2019
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
H-5
Nicolas Le Grand
Marjo Joshi
Distance learning
English
01.08.2019 - 31.12.2019
02.07.2019 - 06.09.2019
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
1 credits
H-5
Nicolas Le Grand
Marjo Joshi
Distance learning
English
01.01.2020 - 31.07.2020
02.12.2019 - 31.12.2019
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
1 credits
H-5
Marjo Joshi
Pia Lindgren
Marjo Joshi
Pia Lindgren
Co-teaching: lectures, online meetings, assignments and assessment
Distance learning
Provided on course workspace for each study module
Individual research and reflection
Interactive online meetings
Team discussions and sharing
Video lectures and reading materials
Individual Culture Project
Reflective Learning Diary
Individual Culture Project Report and Video Presentation that shows practical application of theoretical frameworks in an authentic context. (60%)
Participation in online meetings and live online discussions (20%)
Peer feedback, participation in written online discussions, sharing of own expertise. (10%)
Reflective Diary (10%)
English
07.10.2019 - 31.12.2019
01.08.2019 - 12.09.2019
15 - 45
Students who take an active part in and successfully complete the course, are eligible to apply for the digital badge 'Global Communicator':
Through faculty-led student education, the badge earner has demonstrated the ability to communicate and work in international environments in English. In addition, the badge earner has achieved an understanding of cultural frameworks, communication methods and tools for online and on-site global work.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
1 credits
5 credits
H-5
Student can complete the Individual Culture Project by utilising the materials on the course and implementing the cultural theories in an authentic case in the workplace. Student must present the outcomes of the research and study in the course learning environment in the required format to share expertise. Student must take part in communicating and meeting with team members in a chosen digital platform(s).
Accreditation of Prior Learning based on Competence (not transfer of credits):
Two weeks prior to course start, student submits a video and a written report showcasing expertise in the aforementioned course topics:
Cultural awareness, Cultural identity, Working with Cultures, Communicating with Cultures, Cultural Theories, Intercultural Teams, Culture in the media, Exploring cultures. If the submission fulfils the assessment criteria, student can attain the credits. If the submission does not meet the criteria, student joins the course.
No examinations. Student can re-attempt the course by submitting the Individual Culture Project or by completing other missing parts of the course within one month of the course end.
Interactive and collaborative team-based study
Work life oriented learning assignments and Culture Project
International digital working environment as an authentic learning hub
Co-teaching in sharing expert views
Task-based assessment
135 hours of student work divided into 10 weeks of study and 5 modules, on average 25 hours per module. Modules include a theoretical framework, practical application related to Individual Culture Project and a self-reflection. Face-to-face sessions: 2x 1hour All Group Online Meetings on Zoom, and 2x 1hour Study team online meetings on MS Teams.
After the course, the student can:
-describe own cultural identity
-utilise cultural frameworks to understand cultural concepts
-adapt communication in culturally diverse contexts
-work as a member of a culturally diverse team
-utilise knowledge on business cultures in work-related situations
-execute a cultural project to showcase application of theories in a practical context
wk 1-2: Cultural Awareness and Cultural Identity
wk 3-4: Intercultural Teams
wk 5-6 :Communicating with Cultures
wk 7-8: Working with Cultures
wk 9-10: Exploring cultures through media and projects
Modules include theoretical frameworks, practical application related to Individual Culture Project and a self-reflection.
Cultural Awareness: Student understands the concept of cultural identity and the importance of understanding other cultures. The student is able to describe his/her cultural identity.
Theoretical frameworks on culture: The student is able to identify main concepts from cultural frameworks.
Intercultural communication: The student can describe the importance of intercultural communication skills in social and business situations, and shows some ability to use them.
Working in international teams: The student understands the need for intercultural awareness and cross-cultural communication skills in international teams. The student participates in intercultural team work.
Business cultures: The student is able to describe the importance of understanding business cultures in different national contexts.
Cultural Awareness: The student is able to describe different ways of interpreting culture and cultural awareness, such as iceberg or culture onion. The student can analyse his/her own cultural identity in relation to the values, customs and practices of other cultures.
Theoretical frameworks on culture: The student is able to describe the frameworks and shows understanding of how they can be used in practice.
Intercultural communication: The student is able to describe the communication skills needed in intercultural situations and demonstrates ability to use them in practice.
Working in international teams: The student can describe challenges and benefits of working in and leading intercultural teams. The student is an active member of an intercultural team and demonstrates ability to communicate and function as a member of an international team.
Business cultures: The student can explain business practices of different cultures and is able to identify challenges relating to his/her own culture in doing business in another culture.
Cultural Awareness: The student is able to analyse how national and organizational cultures build cultural identity, and can demonstrate cultural sensitivity and appreciation of other cultures in intercultural encounters.
Theoretical frameworks on culture: The student is able to explain the concept and significance of the frameworks. In addition, the student is able to apply the frameworks in case and authentic situations.
Intercultural communication: The student is able to analyse breaks in communication due to cultural factors and can suggest ways of improving the communicative approach to the situation. The student shows ability to adapt and adjust his/her communication style in various intercultural situations.
Working in international teams: The student can apply different frameworks in order to enhance work in a culturally diverse team. The student is fully capable of working as part of an international team and is able to take into account the effect of cultures on teamwork and in leading a team.
Business cultures: The student is able to apply his/her knowledge of business cultures in authentic and case situations. The student is able to analyse and suggest approaches to intercultural business situations.
Ajaya Joshi
Distance learning
Will be available in Optima
Gerald Albaum., E. D., 2011. International Marketing and Export Management. Seventh ed. Essex: Pearson Education.
Hollensen, S., 2014. Global Marketing. Sixth ed. London: Pearson Education .
James X. Zhan, R. B., 2015. world Investment Report , Geneva: United Nations Publication.
The students study the theoretical background at home (cf. reading to be completed prior to every workshop)
The students will watch prerecorded video of chapter summaries
The contact hours are mainly used to review group assignments and workshops.
BYOD for each “lecture” as the course book & internet access are needed to do the case studies
Attendance: (Small team meetings/ All group meetings
1 pts (75% compulsory attn.)
course will be graded as follow:
Fail (0pts), Good (1pts) and Excellent (2pts)
2 Group discussions: 4 points maximum
3 Pair assignments: 6 points
2 Individual assignments: 4 points maximum
Pair presentation: 1 point
The students can get a maximum of altogether 12 points.
The points translate as follow for the final grade:
0-5 points: fail; 6 points: 1; 7 points: 2; 8 points: 3; 9-10 points; 4; 11-12 points: 5
English
31.08.2019 - 31.12.2019
02.07.2019 - 15.09.2019
20 - 45
All the components (individual assignments, peer reviews…) of this course will be graded as follow:
Fail (0pts), Good (1pts) and Excellent (2pts)
2 Group discussions: 4 points maximum
3 Pair assignments : 6 points
2 Individual assignments: 4 points maximum
Pair presentation: 1 point
Attendance: 1 point
The students can get a maximum of altogether 12 points.
The points translate as follow for the final grade:
0-5 points: fail; 6 points: 1; 7 points: 2; 8 points: 3; 9-10 points; 4; 11-12 points: 5
Please note that:
Missing a deadline equals 0 points (medical certificate accepted)
The two individual assignments and the team assignment are compulsory to do to be able to pass the course. Missing an impromptu test or a peer review is not disqualifying, it only affects negatively the final grade.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Independent studies, flipped learning, case study analysis, and project based learning.
8 Hours (Online small team and all team meetings)
70 hours: (Reading course materials and application of Internationalization marketing frameworks)
25 hours: (group assignment research and writing)
10 hours: (case study preparations)
Chapter 1 (Week 43): Course introduction, group formation
Trends in International business: FDI flow, globalization, the LSEs and SMEs
Chapter 3 (Week 44): Internationalization theories
Chapter 4 (Week 45): Assessing firm’s international competitiveness
Chapter 5 (Week 46): Global Market Research
Chapter 8 (Week 47): The international market selection process (Case Nano)
Chapter 10 (Week 48):Export modes and Intermediate Entry Modes
Product showcase (Week 49) : all group session and Feedback
Passive or no participation throughout the course. The student show very limited knowledge and understanding of the main areas of the course as well as inability to grasp fundamental international marketing theories and inability apply theories in project work. Zero or insignificant contribution in completion of team assignments. Student show very little ability to gather and interpret relevant data to come to informed judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.
Limited participation throughout the course duration and contribution towards the completion of team assignments. The student can demonstrate limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of International marketing theories, and limited ability apply knowledge into practice. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear
Good participation throughout the course duration, and encourages (support) other study team members in contributing towards the team assignments. Good understanding of key International marketing theories, and able to demonstrate how to apply theoretical knowledge into practice. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.
Excellent participant throughout the course duration, and encourages (support/guide) other study team members in contributing towards the team assignments. Excellent understanding of key International marketing theories, and able to demonstrate, apply theoretical knowledge into practice with valuable findings. The student ability to gather and interpret relevant data to is consistent thought the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.
Arto Manninen
Jarmo Ahonen
Face-to-face
Will be given in Optima
Briefings, Lecture, Written material, Teacher/student interaction (Q&A´ sessions) and individual work
Individual Project work (essay + video summary).
English
01.08.2019 - 31.12.2019
02.07.2019 - 06.09.2019
The participants are expected to work individually. The amount of lectures or supervision is limited.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
H-5
No alternatives.
No exam.
Briefings and lecture(s). Joint sessions and interaction, individual work.
Participation of lecture (video), participation of briefings and joint discussions, Individual project work 133 hrs.
CRM and Business models will form the main frame of the course. CRM being the marketing entity and business models - as it says - the "big picture".
PRELIMINARY Timing from sept 12th to mid dec.
No Project work delivered.
Poor language, structure, style, and content of returned Project work
Good language, structure, style, and content of returned Project work..
Excellent language, structure, style, and content of returned Project work..
Jaana Merikallio
Ajaya Joshi
Nicolas Le Grand
Ajaya Joshi: Coach (course leader)
Nicolas Le Grand: Coach
Jaana Meri-Kallio: Coach
Distance learning
Course Book:
Foundations of Marketing, Pride William and O.C. Ferrell, 2016
This book is available as an e-book via the Dawsonera portal (FINNA)
Online
Fail (0pts), Good (1pts) and Excellent (2pts)
2 Individual assignments: 4 points maximum
3 small team discussions: 6 points maximum
4 team assignment : 8 points maximum
The students can get a maximum of altogether 18 points.
The points translate as follow for the final grade:
8 points or below: failed; 9-10 points= 1; 11-12 points= 2; 13-14 points= 3; 15-16points=4; 17-18 = 5
Please note that: Missing a deadline equals 0 points (medical certificate accepted)
The two individual assignments and the team assignment are compulsory to do to be able to pass the course.
English
26.08.2019 - 25.12.2019
12.08.2019 - 15.09.2019
0 - 48
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
10 credits
H-5
Independent studies, flipped learning, case study analysis, online live team discussions, and project based learning.
30 Hours (Online small team and all team meetings)
160 hours: (Reading course materials and individual and small team discussions)
50 hours: (Small team assignments and individual assignments)
Key concepts in marketing and Business operation
The marketing environment
Target Markets: segmentation and evaluation
Consumer behavior and e-marketing
Business Buying behavior
Digital Marketing And social networking
Product, branding and packaging concepts
Pricing Concepts and management
Marketing Channels and supply chain management
Integrated Marketing Communication
The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.
The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear
The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.
The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.
Ajaya Joshi
Course coordinator and contact person at Turun ammattikorkeakoulu / TUAS is Ajaya Joshi.
The course is held by the Brazil-Finland Cultural Center of the Brazilian Embassy in Helsinki
The material is designed and provided by Cultural Center’s teachers.
Helena Noto – Pedagogical Coordinator and teacher
Patricia Carvalho Ribeiro – Teacher
Bianca Benini - Teacher
Distance learning
All Material will be available on Claned Platform
Course literature: The material is designed and provided by Brazil-Finland Cultural Center’s teachers
a. Recorded videos, featuring Brazil-Finland Cultural Center’s teachers
b. Animations
c. PDF material
d. Quizzes
e. Interactive exercises
f. Online chats at CLANED platform
English
09.09.2019 - 29.11.2019
26.08.2019 - 16.09.2019
Student places are divided between Turku University of Applied Sciences and other Universities of Applied Sciences, so that 15 of the students are accepted from Turku University of Applied Sciences and 25 of the students are accepted from other Universities of Applied Sciences. If any course places become available after the enrolment period, the students may also be accepted from the waiting list.
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Reading/listening/speaking tasks: 120 hours
Interactive exercises: 20 hours
Quiz preparation and participation: 20 hours
Period - 12 weeks, from September 9 to November 29, 2019
The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Several parts of the text are unclear.
The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.
The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.
The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. Most of the text is clear and well written.
Maria Välivirta Havia
Timo Luukka
Maria Välivirta-Havia
Timo Luukka
Distance learning
Main reading: Alexander Osterwalder, Yves Pigneur & Tim Clark: Business model generation: a handbook for visionaries, game changers and challengers.
Teachers materials and additional articles and material links provided during the course.
The course is online course including all group meetings and small group meetings. Students are gathering and processing information as well as writing a main assignment together in small groups. Course develops problem based learning skills.
Teachers will evaluate main assignments (the book report & the product/service report)
Student groups peer evaluation about product idea and its solution (oral feedback + peer evaluation report)
Study group peer evaluation
English
01.08.2019 - 31.12.2019
10.06.2019 - 20.10.2019
The students can start the pre-assignment at a time of their own choosing. The assignment is following:
1) Read chapter 2 of Osterwalder's book.
2) Write a report on all the business models described in the reading material and highlite the following points:
1. What is the working principle of the model
2. What is the monetizing model (where does money come from and where does it go, who profits and how)
3. Name two (2) examples f the said business model in your homew country (not the ones in the book)
The named business models are:
• unbundled business model,
• the long tail business model
• multi-sided platform business model
• free advertising business model
• freemium as a business model
• bait and hook business model
• outside-in business model
• inside-out business model
Deadline for the pre-assignment is 6.10.
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
All group meetings aim to give overall knowledge about digital business models and central elements of productiziation. In small groups student are discussing and developing own product ideas. Product ideas are assessed by peer groups which give feedback together with teachers.
Student understand meaning of innovative thinking and produce product/service ideas.
Small group select one product / service idea and compile together a product description of an digital service or product, create buyer personas for it and create features which benefits selected target personas.
Three online meetings
Small group meetings
Reading the book and writing the book report
Read other provided materials
Individual work (gathering information, studying)
Group work (innovation & development meetings, writing assignment)
Course duration during weeks 41-47.
Course explores digital business models, innovation process and productization.
Group assignment and peer evaluations not done.
The assignment main items completed but are covered superficially.
Peer evaluation for other group is very narrow, not containing constructive feedback.
Peer evaluation from own small group is showing lack of participation and individually very little done.
The assignment main items completed with very good suggestions and development ideas. Work shows critical thinking and analyses.
Product description is showing good quality both content and visual.
Peer evaluation for other group contains constructive feedback what other group can utilize.
Peer evaluation from own small group is good and shows that student have been active.
The assignment is covered with depth and is based on justified facts. All produced materials and given presentations are showing excellent quality. Works shows critical thinking and development ideas.
Peer evaluation for other group contains constructive feedback and practical improvement ideas.
Peer evaluation from own small group is showing excellent participation and student is actively proposed ideas as well done excellent development work for the assignment.
Ajaya Joshi
Pia Lindgren
Face-to-face
English
01.01.2020 - 31.12.2020
02.12.2019 - 31.12.2019
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
H-5
Ajaya Joshi
The student
understands the usefulness of the research approach in the expert practice
is able to clearly define the general conditions of a research activity
is able to formulate research problems
is able to practice basic qualitative and quantitative research and development process, and scientific communication (including report structuring, planning and dissemination)
acknowledges and is able to take into consideration the special conditions of research in the business environment
is able to make use of the existing research results critically and produce new knowledge
Distance learning
Saunders M. et al. 2016. Research Methods for Business Students. Seventh Edition. Prentice Hall.
All the study materials will be available in Optima
Lecture, self studies, workshops, seminars, and commentaries
English
31.08.2019 - 31.12.2019
02.07.2019 - 08.09.2019
20 - 35
Engineering and Business
Degree Programme in International Business (not translated)
Lemminkäisenkatu
5 credits
H-5
There will be a test at the beginning of this course.
- Research Proposal: 50%
- Assignments: 30%
- Individual Performance: 20%
- Attendance to seminars
- Final Evaluation is either PASS/Fail
Learning by doing, flip learning and case study approach.
Lectures and Seminar: 20 hours
Research Proposal: 20 hours
Individual Assignments and self-studies: 90 hours
Thesis Assessment: 10 hours
Research process
scientific method and scientific approaches
conducting a literature review
research methodologies
quantitative and qualitative data collection methods
analyzing qualitative and quantitative data
article writing and publishing
Passive or no participation throughout the course. The student show very limited knowledge and understanding of the main areas of the course as well as inability to grasp fundamental business research philosophy. Zero or insignificant contribution during the workshop and small team seminars. Student show very little ability to gather and interpret relevant secondary data to formulate research objectives and come to informed judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Majority of assignments are unclear.
Limited participation throughout the course duration and contribution towards the completion of final proposal. The student demonstrate limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of business research processes, and limited ability apply knowledge into practice. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear
Good participation throughout the course duration, and encourages (support) other study team members in identifying, narrowing down research objectives and questions. Good understanding of overall research philosophy and processes. Delivers good research proposal where s/he can apply theoretical knowledge into practice (incorporate clear research methodology, theories into final proposal. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.
Excellent participant throughout the course duration, and encourages (support/guide) other study team members in contributing towards the final assignments. Excellent understanding of key research philosophy and processes. Student demonstrate excellent ability to apply theoretical knowledge via triangulation in producing valuable findings. The student ability to gather and interpret relevant data to is consistent thought the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.
Anne Leinovaara-Matomäki
Coach: Anne Leinovaara-Matomäki
Distance learning
Informed at Optima platform.
Innovation pedagogy, PBL.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harward, TUAS etc.)
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, deep analysis. And in comparison to other group members there are clear bonus aspects (wider theories, more theories or tools used or so...). Also presentations are high quality. And the peer comments are constructive and analytical. There are lots of good references used and theories and tools relevant to the subject are shown in the assignments.
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as constructive peer comments.Theories, tools and references are widely used.
English
01.08.2019 - 31.12.2019
02.07.2019 - 30.09.2019
15 - 40
-
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
2 credits
5 credits
H-5
No optional version.
If you want to AHOT the course and the process ( e.g. Recognition of prior learning), you have to demonstrate knowledge in the "key focus elements" (look at optima space and "welcome section") - and distribute a learning diary (length and guidelines same as in the course) about those themes. But no need to participate to the reading circuit + videos etc. This AHOT must be done before the first all group meeting if you want to use this option.
No exam, course is done through learning assignments.
Innovation pedagogy.
5 ects, detailed guidelines during the first all group session 5.9.19. 135 hours of student work.
Divided into the individual study, reading and reflection,( Learning Diary),
+ team discussions and sharing (Reading circuit)
Interactive online meetings , videos, reading materials and slides
Acording to separate timetable (on-line), for group PINBOS17. Autumn 2019.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.). The reference books must be used when doing the assignments!
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, using references, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, deep analysis. And in comparison to other group members there are clear bonus aspects (wider theories, more theories or tools used or so...). Also presentations are high quality. And the peer comments are constructive and analytical
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as constructive peer comments.Theories, tools and references are widely used.
Taneli Ahtiainen
Distance learning
English
01.08.2019 - 31.12.2019
02.07.2019 - 09.09.2019
0 - 45
Engineering and Business
Degree Programme in International Business (not translated)
Location-independent
5 credits
Hyväksytty/Hylätty
There is no implementations attached to this degree programme.