Study guide
Please select the curriculum by the start year of studies and competence track.
Arto Manninen
Face-to-face
Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.
Lectures, literature, assignments, group work.
Book reflection pass/fail
Group work pass/fail during the course.
Exam 0-5
English
29.08.2022 - 16.10.2022
01.06.2022 - 04.09.2022
0 - 40
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
H-5
No alternative methods.
Re-take will be agreed separately.
Innovative pedagogy incl. field work outside classroom and presentations.
Book reflection, two assignments, exam = 133 hrs = 5 credits.
Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.
Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.
Has returned book reflection, has attended group work and has Good command of materials reuired to the exam
Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam
Janne Granfors
Arto Manninen
Lecturers: Janne Granfors and Arto Manninen
Distance learning
Aaker: Aaker on Branding : 20 Principles That Drive Success. + materials at the web platform.
On-line study unit only in Itslearning. PBL and innovation pedagogy. The study unit is only for PINBOS / IB- students.
Only those tasks that are returned on time, before the final deadlines, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Ourginal / Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.).
The two assignments are evaluated as following on group work (pass / fail), and 100 % on individual work. Both must be done and passed though on time. Also student´s level of given peer feed-back to fellow students affect the evaluation as stated below.
Please note also, there is no exam in the course, so do your best effort at once – there is no extra possibilities to up-grade the final grade in any other form than coming to the course again when it enrolls next time, and to do the tasks and assignments that are valid then !!!!!
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, in-depth analysis. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments are constructive and analytical. References are used well.
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments. Lots of good references.
English
22.09.2022 - 20.12.2022
01.06.2022 - 18.10.2022
10 - 40
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Location-independent
1 credits
5 credits
H-5
No optional versions, only on-line version.
No exam.
On-line study unit only in Itslearning- platform. PBL and innovation pedagogy. Only for PINBOS -group.
5 ects, two separate assignments (one group work, one individual assignment), which are introduced and guided in the beginning of the study unit. No exam.
Basics of brands and brand building. After the study unit the student is able to understand how different forms of communication create and impact on product and company level, describe and name factors affecting the product image (brand) and apply brand building in different contexts.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Ourginal / Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
The assignment is not compatible with the brief. There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
• Satisfactory (1-2)
The assignment is compatible to the brief. All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis and reflection. Or the references are very limited.
• Good (3-4)
All the tasks are analytical, and well done. They are also well presented. They represent high quality in terms of references, length, deep analysis and reflection. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments to fellow students are constructive and analytical.
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments. Lots of good references (and well used).
PLEASE NOTE ! UP-GRADING THE FINAL GRADE: Please note, there is no exam in the course, so do your best effort at once – there is no extra possibilities to up-grade the final grade in any other form than coming to the course again when it enrolls next time, and to do the tasks and assignments that are valid then !!!!!
Arto Manninen
Face-to-face
Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.
Lectures, literature, assignments, group work.
Book reflection pass/fail
Group work pass/fail during the course.
Exam 0-5
Finnish
24.10.2022 - 20.12.2022
01.06.2022 - 24.10.2022
0 - 40
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Kupittaa Campus
H-5
No alternative methods.
Re-take will be agreed separately.
Innovative pedagogy incl. field work outside classroom and presentations.
Book reflection, two assignments, exam = 133 hrs = 5 credits.
Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.
Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.
Has returned book reflection, has attended group work and has Good command of materials reuired to the exam
Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam
Ajaya Joshi
Ajaya Joshi
Distance learning
Will be published in Itslearning.
100 percent online implementation
Webinars, guest speaker presentations, pair research, presenting findings of the research, and commentaries.
Fail (0pts), Good (1pts) and Excellent (2pts)
- 1 pair research + presentation: 4 points maximum.
- the research paper and presentation are graded 0-1-2.
- 2 pair reviews: 2 maximum points each
OR inviting and introducing a guest speaker = replaces one pair review.
- Individual performance, active participation and attendance: 2 points.
- To pass the course you need to attend minimum 5 sessions. (including at least one long session)
- The students can get a maximum of altogether 10 points.
The points translate as follow for the final grade:
4 points or below: failed
5-6 points= 1
7 points= 2
8 points = 3
9 points = 4
10 points = 5
Please note that: Missing a deadline equals 0 points (medical certificate accepted).
You can change your research presentation date under the following circumstances:
- You find an empty time slot in the calendar
- You are able to agree to swap the date with another pair
- You inform the teachers about the change at least one month in advance
- In case of emergency, the other pair member is to present on your behalf
Otherwise the change of the date will lead to failure of the course.
English
29.08.2022 - 16.12.2022
01.06.2022 - 18.09.2022
Will be published in Itslearning.
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
None
No exams.
Learning by doing, research-based, active participative observation, critical evaluation and problem-based learning.
Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative
Seminar: Participation, preparation and presentation: 20 hours
Theme selection and proposal: 10 hours
Research: 20 hours
Peer reviews: 6 hours
Pair Assignments and self-studies: 80 hours
Contemporary Topics in Digital Business course will provide you with a unique opportunity to explore and gain cross-disciplinary knowledge from multi-dimensional digital world i.e. e-business, SoMe marketing, artificial intelligence, SEO, payment transactions, to name a few. In this course, students will explore an area of personal interest by researching and present research findings during the seminars.
Upon completion of the course, students will become well acquainted with important topics within the digital business sphere. In addition, students will become aware of potential opportunities and challenges caused by dynamic digital phenomena.
This course is divided into 7 online sessions (webinars).
Each session will begin with the presentation of a key theme (by a student pair or a guest speaker).
One of the key deliverables is that each student pair will write an article on the chosen interest area/theme. During the webinar, two student pairs will present research findings.
0= Passive or no participation throughout the course. Failure to attend minimum 5 sessions. The student shows very limited knowledge and understanding of the major themes covered in the course as well as an inability to grasp fundamental principles digital business. Zero or insignificant contribution during the webinars and completion of pair assignments. Student shows very little ability to gather and interpret relevant secondary data to meet or reach objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student has difficulties in communicating his/her ideas to others. Most part of assignments is unclear.
Limited participation throughout the course duration. The student demonstrates limited knowledge and understanding of the main themes covered during the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of chosen research theme and limited ability to gather and interpret relevant secondary data to meet or reach objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear
Good participation throughout the course duration, and encourages (support) other study team members in identifying new possibilities in a theme they have selected. Good understanding of overall research theme and its future application. Demonstrate good ability to gather and interpret relevant secondary data to fulfil research objectives and come to informed judgments that include reflection about what was agreed during the proposal. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.
Excellent participant throughout the course duration, and encourages (support/guide) other study team members. Student shows a clear understanding of the major themes covered and presented during the course as well its future potential and limitations The student clearly demonstrates how to gather and interpret relevant data to fulfil the research objective. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.
Jaana Merikallio
Face-to-face
- e-book(s) and articles
- lessons material and one's own notes
- Google Analytics tutorial videos
- contact lessons: active participation, presentations
- individual assignment
- group assignments
- exam on terminology
- final group assignment
Exam (individual): 10% (0-5)
Display campaign (individual): 30% (0-5)
SEO assignment (group): 20% (0-5)
Digital strategy (group): 40% (0-5)
Compulsory, but no effect on grade: Google Analytics for Beginners Certificate
INDIVIDUAL ASSIGNMENTS:
Exam 10%, multiply exam grade by 2:
0: (0 pt)
0,5: 1/10 answers correct (1 points)
1: 2/10 answers correct (2pts)
1,5: 3/10 correct answers (3 points)
2: 4/10 answers correct (4 pts)
2,5: 5/10 answers correct (5 points)
3: 6/10 answers correct (6 pts)
3,5: 7/10 answers correct (7 points)
4: 8/10 answers correct (8 pts)
4,5: 9/10 answers correct (9 points)
5: 10/10 answers correct (10 pts)
Plan a display campaign (30%), multiply assignment grade by 6:
0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM.
1-2: The campaign has been built according to instructions, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing or are difficult to interpret.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her solutions.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Student provides arguments for his/her solutions, which demonstrate expertise.
GROUP ASSIGNMENTS:
1st Assignment: Website traffic and how to increase it (20%), multiply assignment grade by 4:
0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO. Use of references is versatile and correct.
2nd = Final Assignment: Build a digital marketing strategy for a small company (40%), multiply points by 8:
0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.
In final group assignment: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's own grade may differ from the one of the group's, depending on the group members' evaluation.
FINAL COURSE GRADE SCALE:
0-25: fail
26-49: 1
50-64: 2
65-78: 3
79-89: 4
90-100: 5
Degree of student's participation and activity in classes can raise or lower the grade.
Finnish
19.09.2022 - 25.11.2022
01.06.2022 - 02.08.2022
0 - 30
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
H-5
Learning in teams, in interaction with others, self and peer evaluation, digital learning.
- Contact lessons 8 x 3h
- Group work 30 h
- Individual studying, including Google Analytics Certificate 70 h
- Preparation for exam 11 h
19.9.-25.11.2022
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEM
- Google Analytics for Beginners Certificate
0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
Saara Tikkanen
Distance learning
- e-book(s) and articles
- lessons material and one's own notes
- Google Analytics tutorial videos
- contact lessons: active participation, presentations
- group assignments (assessing & improving Web presence;
- Google Digital Marketing Fundamentals Certificate
Exam (individual): 10% (0-5)
Display campaign (individual): 30% (0-5)
SEO assignment (group): 20% (0-5)
Digital strategy (group): 40% (0-5)
Compulsory, but no effect on grade: Google Analytics for Beginners Certificate
INDIVIDUAL ASSIGNMENTS:
Exam 10%, multiply exam grade by 2:
0: (0 pt)
0,5: 1/10 answers correct (1 points)
1: 2/10 answers correct (2pts)
1,5: 3/10 correct answers (3 points)
2: 4/10 answers correct (4 pts)
2,5: 5/10 answers correct (5 points)
3: 6/10 answers correct (6 pts)
3,5: 7/10 answers correct (7 points)
4: 8/10 answers correct (8 pts)
4,5: 9/10 answers correct (9 points)
5: 10/10 answers correct (10 pts)
Plan and buy a display campaign (30%), multiply assignment grade by 6:
0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation) are wrong. The campaign period per media is missing.
1-2: The campaign has been built according to instructions, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for their solutions and exhibits media cards / price sources clearly.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Student provides arguments for his/her solutions, which demonstrate expertise.
GROUP ASSIGNMENTS:
1st Assignment: Website traffic and how to increase it (20%), multiply assignment grade by 4:
0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO. Use of references is versatile and correct.
2nd = Final Assignment: Build a digital marketing strategy for a small company (40%), multiply points by 8:
0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.
In final group assignment: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's own grade may differ from the one of the group's, depending on the group members' evaluation.
FINAL COURSE GRADE SCALE:
0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-90: 4
91-100: 5
Degree of student's participation and activity in classes can raise or lower the grade.
English
24.10.2022 - 20.12.2022
01.06.2022 - 21.10.2022
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Learning in teams, in interaction with others, self and peer evaluation, digital learning.
- Contact lessons 4h
- Group work 3 x 10 hours = 30 h
- Individual studying, including Google Digital Marketing Fundamentals 70 h
-
30.08-31.10.2021
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o learn 'digital language' and get familiar with digital environments
o how to assess and improve web-presence
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEM
- earning the Google Digital Marketing Fundamentals Certificate
0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
65-90 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
91-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
Jaana Merikallio
Face-to-face
- e-book(s) and articles
- lessons material and one's own notes
- Google Analytics tutorial videos
- contact lessons: active participation, presentations
- individual assignment
- group assignments
- exam on terminology
- final group assignment
Exam (individual): 10% (0-5)
Display campaign (individual): 30% (0-5)
SEO assignment (group): 20% (0-5)
Digital strategy (group): 40% (0-5)
Compulsory, but no effect on grade: Google Analytics for Beginners Certificate
INDIVIDUAL ASSIGNMENTS:
Exam 10%, multiply exam grade by 2:
0: (0 pt)
0,5: 1/10 answers correct (1 points)
1: 2/10 answers correct (2pts)
1,5: 3/10 correct answers (3 points)
2: 4/10 answers correct (4 pts)
2,5: 5/10 answers correct (5 points)
3: 6/10 answers correct (6 pts)
3,5: 7/10 answers correct (7 points)
4: 8/10 answers correct (8 pts)
4,5: 9/10 answers correct (9 points)
5: 10/10 answers correct (10 pts)
Plan a display campaign (30%), multiply assignment grade by 6:
0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM.
1-2: The campaign has been built according to instructions, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing or are difficult to interpret.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her solutions.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Student provides arguments for his/her solutions, which demonstrate expertise.
GROUP ASSIGNMENTS:
1st Assignment: Website traffic and how to increase it (20%), multiply assignment grade by 4:
0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO. Use of references is versatile and correct.
2nd = Final Assignment: Build a digital marketing strategy for a small company (40%), multiply points by 8:
0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.
In final group assignment: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's own grade may differ from the one of the group's, depending on the group members' evaluation.
FINAL COURSE GRADE SCALE:
0-25: fail
26-49: 1
50-64: 2
65-78: 3
79-89: 4
90-100: 5
Degree of student's participation and activity in classes can raise or lower the grade.
Finnish
05.09.2022 - 11.11.2022
01.06.2022 - 12.09.2022
0 - 30
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Kupittaa Campus
H-5
Learning in teams, in interaction with others, self and peer evaluation, digital learning.
- Contact lessons 8 x 3h
- Group work 30 h
- Individual studying, including Google Analytics Certificate 70 h
- Preparation for exam 11 h
5.9.-11.11.2022
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEM
- Google Analytics for Beginners Certificate
0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"
Nicolas Le Grand
Nicolas Le Grand
nicolas.legrand@turkuamk.fi
60% Face-to-face, 40% Distance learning
- Course book: Dessler, Gary (2017 or 2019). Human Resource Management, 15th/16th edition, Harlow: Pearson Education.
There are several hard copies of the 13th, 15th and 16th editions at the Lemminkäinen library which are also fine to use for this course.
- Reading materials in Itslearning
Flipped Learning: the students study the theoretical background at home (cf. reading to be completed prior to every class)
The contact hours are mainly used to do case studies and workshops.
BYOD for each “lecture” as the course book & internet access are needed to do the case studies
The course is based on case studies which are done in class. Therefore a 70% attendance is required to be able to pass the course.
All the components (individual assignments, peer reviews…) of this course will be graded as follow:
Fail (0pts)
Good (1pts)
Excellent (2pts)
2 Individual assignments: 4 points maximum
2 peer reviews: 4 points maximum
2 impromptu tests: 4 points maximum
1 team assignment (team presentation and executive summary): 4 points
The students can get a maximum of altogether 16 points.
The points translate as follow for the final grade:
0-4 points: failed; 5 points: 1; 6-7 points: 2; 8-10 points: 3; 11-13 points; 4; 14-16 points: 5
Please note that:
Missing a deadline equals 0 points (unless medical certificate)
The two individual assignments and the team assignment are compulsory to do to be able to pass the course. Missing a peer review or an impromptu test is not disqualifying, it only affects negatively the final grade.
English
31.08.2022 - 26.10.2022
01.06.2022 - 07.09.2022
15 - 40
Priority will be given to exchange students who can register for the course only after their arrivals in late August.
Possible traveling costs at the expense of the student might occur for the completion of the team assignment (interview of an HR specialist).
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Kupittaa Campus
2 credits
H-5
Providing a lecture about HRM - topic(s) to be defined with the responsible teacher - to the class.
This course is based on the completion of assignments and there is no exam.
Flipped learning, case study method, project base
Contact Sessions: 30 hours
Individual and team assignments: ~ 50 hours
Readings: ~40 hours
1. Course introduction and key concepts
2. HRM strategy and analysis
3. work analysis and talent management process, deadline for individual assignment 1 and peer review in class
4. Personnel planning, employee testing and interviewing candidates
5. Reviewing questions for the team assignment; performance management and appraisal, reward management
6. Guest lecture (to be confirmed), deadline for individual assignment 2 and peer review in class
7. Strategic Pay plans
8. Course wrap and team presentations
The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Several parts of the text are unclear.
The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.
The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.
The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.
Ajaya Joshi
Ajaya Joshi
Distance learning
Will be available in Itslearning
Gerald Albaum., E. D., 2011. International Marketing and Export Management. Seventh ed. Essex: Pearson Education.
Hollensen, S., 2016. Global Marketing. Seventh. ed. London: Pearson Education.
James X. Zhan, R. B., 2015. world Investment Report, Geneva: United Nations Publication.
The students study the theoretical background at home (cf. reading to be completed prior to every workshop)
The students will watch prerecorded video of chapter summaries
The contact hours are mainly used to review group assignments and workshops.
BYOD for each “lecture” as the course book & internet access are needed to do the case studies
Attendance: (Small team meetings/ All group meetings
1 pts (75% compulsory attn.)
course will be graded as follow:
Fail (0pts), Good (1pts) and Excellent (2pts)
2 Group discussions: 4 points maximum
3 Pair assignments: 6 points
2 Individual assignments: 4 points maximum
Pair presentation: 1 point
The students can get a maximum of altogether 12 points.
The points translate as follow for the final grade:
0-5 points: fail; 6 points: 1; 7 points: 2; 8 points: 3; 9-10 points; 4; 11-12 points: 5
English
29.08.2022 - 20.12.2022
01.06.2022 - 18.09.2022
All the components (individual assignments, peer reviews…) of this course will be graded as follow:
Fail (0pts), Good (1pts) and Excellent (2pts)
2 Group discussions: 4 points maximum
3 Pair assignments: 6 points
2 Individual assignments: 4 points maximum
Pair presentation: 1 point
Attendance: 1 point
The students can get a maximum of altogether 12 points.
The points translate as follow for the final grade:
0-5 points: fail; 6 points: 1; 7 points: 2; 8 points: 3; 9-10 points; 4; 11-12 points: 5
Please note that:
Missing a deadline equals 0 points (medical certificate accepted)
The two individual assignments and the team assignment are compulsory to do to be able to pass the course. Missing an impromptu test or a peer review is not disqualifying, it only affects negatively the final grade.
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Independent studies, flipped learning, case study analysis, online live team discussions, and project-based learning.
15 Hours (Online small team and all team meetings)
70 hours: (Reading course materials and application of Internationalization marketing frameworks)
25 hours: (group assignment research and writing)
10 hours: (case study preparations)
Chapter 1 : Course introduction, group formation
Trends in International business: FDI flow, globalization, the LSEs and SMEs
Chapter 3 : Internationalization theories
Chapter 4 : Assessing firm’s international competitiveness
Chapter 5 : Global Market Research (all group session)
Chapter 8 : The international market selection process (Case Nano)
Chapter 10 :Export modes and Intermediate Entry Modes
Product showcase (Week 46) : all group session, portfolio presentation and feedback
Passive or no participation throughout the course. The student show very limited knowledge and understanding of the main areas of the course as well as inability to grasp fundamental international marketing theories and inability apply theories in project work. Zero or insignificant contribution in completion of team assignments. Student show very little ability to gather and interpret relevant data to come to informed judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.
Limited participation throughout the course duration and contribution towards the completion of team assignments. The student can demonstrate limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the content. Basic understanding of International marketing theories, and limited ability apply knowledge into practice. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear
Good participation throughout the course duration, and encourages (support) other study team members in contributing towards the team assignments. Good understanding of key International marketing theories, and able to demonstrate how to apply theoretical knowledge into practice. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.
Excellent participant throughout the course duration, and encourages (support/guide) other study team members in contributing towards the team assignments. Excellent understanding of key International marketing theories, and able to demonstrate, apply theoretical knowledge into practice with valuable findings. The student ability to gather and interpret relevant data to is consistent thought the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.
Saara Tikkanen
Arto Manninen
Distance learning
A book for pre-assignment: Osterwalder A. et al 2010. Business model generation: a handbook for visionaries, game changers, and challengers (eBook)
Chan W.C & Mauborgne, R. 2015 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (eBook)
Other materials will be given in ItsLearning.
Briefings, Lecture, Written material, Teacher/student interaction (Q&A´ sessions) and individual work
Individual work is a business report + video summary (breadth and quality of content, facts supporting findings, quality of report).
Pre-assignment and book report must be passed.
Pre-assignment grade: fail - pass
Book report (team or pair) grade: fail - pass
Business analysis report (individual work) - grade fail / 1-5
English
15.09.2022 - 20.12.2022
01.06.2022 - 14.09.2022
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
No alternatives.
No exam.
Briefings and lecture(s). Joint sessions and interaction, individual work.
Individual works (business models summary, business analysis report)
Book report (team or pair)
Participation of lecture (video), participation of briefings and joint discussions, group and individual project (work total 133 hrs).
This course contains topics like CRM and Business models which will form the main frame of the course. CRM being the marketing entity and business models - as it says - the "big picture". After the course student is able to understand landscape of digital business and have tools to analyze how companies operate in business.
The course start 15.9.2022 (1st AGM) till mid Nov.
No Project work delivered.
Report do present results but there is lack factual foundation, it is superficial and not well argued for. Used language, structure, style and content of returned report is moderate.
Report include results which are well presented, are based on facts and are well argued for. Reports include some analysis of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course. Work shows critical thinking, suggested business analysis tools and source materials are well used. Good structure, style, and content of returned report.
Report is high quality content wise. Content contains in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content and models presented in the course. Excellent structure, style, and content of returned report. All produced materials are showing excellent quality, suggested business analysis tools are used and conclusions made. Source and additional materials are widely used. Works shows critical thinking.
Sanna Merisalo
Sanna Merisalo
Face-to-face
- Chan, K.W. & al. 2015. Sinisen meren strategia. Löydä markkina-alue kilpailun ulkopuolelta. Laajennettu painos. Talentum. (löytyy painettuna ja ekirjana) TAI Chan, K.W. & al. 2015 Blue ocean strategy. How to create uncontested market space and make the
competition irrelevant.(löytyy painettuna ja ekirjana)
- Osterwalder, A., Pigneur, Y. 2010.Business model generation: a handbook for visionaries, game
changers, and challengers. (löytyy painettuna ja ekirjana)
Luentomateriaalit, muut mahdolliset artikkelit ja videot. (not translated)
Luennot ja ryhmissä sekä itsenäisesti tehtävät harjoitukset. (not translated)
Harjoitustehtävät on tehty hyväksytysti ja ne edesauttavat loppuraportin tekemistä. Arviointi perustuu
loppuraporttiin ja sen esitykseen yhteisellä arvosanalla (0-5).
Harjoitustehtävien ja loppuraportin palauttaminen myöhässä vaikuttaa arviointiin.
Plagiointi ja tekstin suora kopiointi nettilähteistä tai kirjoista johtaa automaattisesti tehtävän
hylkäämiseen. (not translated)
Finnish
29.08.2022 - 20.12.2022
01.06.2022 - 31.08.2022
Liiketalous (not translated)
Degree Programme in Business, Degree Programme in International Business (not translated)
Kupittaa Campus
H-5
Ei valinnaisia suoritustapoja. (not translated)
Ei tenttiä. (not translated)
Luennot ja opiskelijoiden itsenäinen työskentely. (not translated)
Kurssin vaatima työmäärä vastaa 5 op työmäärää (133 h).
Oppimistehtävät tapahtuvat itsenäisesti sekä ryhmätyönä. (not translated)
Kurssi alkaa ennakkotehtävällä, josta tulee sähköpostilla lisätietoa viikolla 34.
Kurssin sisältö:
- Digitaalinen liiketoiminta ja sen tuomat mahdollisuudet.
- Liiketoimintamallien murros ja moderni
asiakkuuksien hallinta.
- Liiketoimintamallien tarkastelun periaatteet.
Tarkempi aikataulu ilmoitetaan kurssin alussa. (not translated)
Tehtäviä ja loppuraporttia ei ole tehty hyväksytysti. (not translated)
Opiskelija tunnistaa erilaiset liiketoiminta- ja asiakkuudenhoitomallit ja osaa kirjoittaa niistä raportin.
Kaikki oppimistehtävät on suoritettu hyväksytysti. (not translated)
Opiskelija ymmärtää erilaiset liiketoiminta- ja asiakkuudenhoitomallit ja analysoi kriittisesti
konsepteja.
Kaikki tehtävät on palautettu ajallaan ohjeistuksen mukaan.
Tuotokset ovat selkeitä, perusteltuja ja sisältävät lähdemateriaalia. (not translated)
Opiskelija ymmärtää syvällisesti liiketoiminta- ja asiakkuudenhoitomallit ja pystyy analysoimaan ja
tekemään omia johtopäätöksiä ja ehdotuksia konsepteihin.
Kaikki tehtävät on tehty ammattimaisesti hyvin perustellen ja ne osoittavat kykyä yhdistää
monipuolista lähdemateriaalia ja omaa pohdintaa. (not translated)
Emmanuel Querrec
Distance learning
Online learning materials
Links to Videos
Readings (web, FINNA)
International Business, Global Edition, John D. Daniels, Lee H. Radebaugh and Daniel P.Sullivan, Pearson Education, Fifteenth edition, 2014. Chapter 18 (Global Production and Supply Chains). The book is freely available through the online materials database of TUAS (https://turkuamk.finna.fi/?lng=en-gb) at https://ebookcentral.proquest.com/lib/turkuamk-ebooks/reader.action?docID=5137609&ppg=738
Do not overuse book licences, use licences parsimonuouusly by avoiding multiple short time reading sessions.
Blended approach: online videos, readings, compulsory group interactive online sessions, individual exercises.
Assessment is based on participation to the online session, and application of the tools that support supply chain systems.
English
29.08.2022 - 20.12.2022
01.06.2022 - 09.09.2022
After completing this course the student is able to:
- understand the notion of value chain
- apply a value chain analysis to a case study
- understand the notion of supply chain
- apply suplpy chain thinking by drawing a supply chain diagram
- understand quality management
- apply a problem identification tool
- understand process thinking
- apply process mapping through drawing a flowchart diagram
- understand the notion of risk and risk management
- apply risk assessment tools
- understand the notion of sustainability and its impact on supply chains and consumer markets
Indicative structure of the course:
- value chain
- supply chain
- quality management
- process drawing
- risk management
- sustainability in the supply chain
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
Information is available on the learning platform.
Activity and case-based learning. Use of tools for analytics and decision-making in the context of supply chain management.
Possibility of on-site and online collaboration. Compulsory group interactive sessions are announced in the learning environment.
The implementation takes place on Autumn 2022.
Please look at the exact dates, and possible updates on the course information sharing platforms (Peppi, Tuudo)..
The participant has not been present without satisfactory proof to at least 66% of the onsite and online meetings.
The participant fails to apply the tools that support supply chain systems due to lack of understanding of the theoretical rationale and tool usage requirements..The student has demonstrated limited knowledge and understanding of the chapter. The student has difficulties in applying his/her knowledge and understanding
of the chapter content to complete the task/assignment. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection
about what is asked for the task/assignment. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.
The participant understands the purpose of the tool that support supply chain systems and manages to apply them despite flaws in the usage requirements. The student has demonstrated good knowledge and understanding of the main areas of the chapter to complete the task/assignment.
The student shows he/she can apply his/her knowledge and understanding of the course content to complete the task/assignment.
The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the task/assignment.
The student is able to communicate their ideas in writing to the reader. Important parts of the text are clear and well written.
The participant has a clear understanding the purpose of the tool that support supply chain systems and manages to apply them satisfyingly fulfilling the usage requirements. The student has demonstrated very good knowledge and understanding of the main areas of the chapter.
The student shows they can apply his/her knowledge and understanding of the course content to answer the task/assignment.
The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the task/assignment.
The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.
The participant has a clear understanding the purpose of the tool that support supply chain systems and manages to apply them entirely fulfilling the usage requirements.
The participant is able to make analytical statements following the appllciation of tools. The student is able to create new knowledge. He/she innovates and shows full commitment in fulfilling the requirements.
Saara Tikkanen
Distance learning
- e-book(s), articles, podcast(s)
- lessons material and one's own notes
Mital, A. (2008). Product development: A structured approach to consumer product development, design, and manufacture. Butterworth-Heinemann, An imprint of Elsevier.
Luchs, M., Swan, S. & Griffin, A. (2016). Design thinking: New product development essentials from the PDMA. Wiley.
- The students study the theoretical background at home
- Lectures, teacher/student interaction online and group work
- Team discussions, sharing and reflection
- Reading materials and podcast(s)
The assessment is based on the completion of the given group work, attendance and active participation in online meetings.
All the given assignments need to be completed to be able to pass the course.
If the graded task is returned late, the grade will be reduced by 1.
English
24.10.2022 - 20.12.2022
01.06.2022 - 23.10.2022
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
H-5
No exam.
The course contains topics like productization process, product development and design thinking.
03.11.2022 16:00:00 - 17:00:00 - Lecture
15.11.2022 15:00:00 - 18:00:00 - Small Teams
16.11.2022 15:00:00 - 19:00:00 - Small Teams
24.11.2022 16:00:00 - 17:00:00 - Lecture
08.12.2022 16:00:00 - 17:00:00 - Lecture
Nicolas Le Grand
Nicolas Le Grand
nicolas.legrand@turkuamk.fi
Distance learning
Saunders M. et al. 2019. Research Methods for Business Students. 8th Edition. Prentice Hall (avalaible as an ebook on FINNA via the Vlebooks portal)
Thesis from former and current IB students
Workshops/All group meetings, self-studies, thesis seminars, and reflection on thesis
- 2 individual Assignments: pass/failed
- Research Proposal: pass/failed
- Attendance to thesis seminars
English
29.08.2022 - 21.12.2022
01.06.2022 - 11.09.2022
15 - 40
After your thesis proposal is accepted, you will be assigned a thesis supervisor. One important objective of this course is to get you started with your thesis.
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
5 credits
Hyväksytty/Hylätty
Submitting a valid research proposal (to be agreed with the responsible teacher)
There is no exam for this course.
Learning by doing, flip learning and case study approach.
Attending All group meetings and thesis seminar: 5 hours
Research Proposal: 60 hours
Individual Assignments and self-studies: 60 hours
Commentaries and assessment of thesis: 10 hours
Research process and thesis writing process
Defining thesis objective, research questions and research scope
Identifying and using reliable and relevant past research
Research methodologies
Quantitative and qualitative data collection methods
Analyzing qualitative and quantitative data
Individual meeting with the responsible teacher to discuss and receive feedback on your research proposal
Writing your research proposal
The main component to pass is the Research proposal. The other components (individual assignments...) are there to help you to write of a better research proposal and have a clear understanding of what the thesis writing process and requirements are at TUAS.
Ajaya Joshi
Anne Leinovaara-Matomäki
Distance learning
Informed at the platform.
Innovation pedagogy, PBL.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund / Ourginal - Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited. Self- and peer evaluation (if asked) limited.
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, deep analysis. And in comparison to other group members there are clear bonus aspects (wider theories, more theories or tools used or so...). Also presentations are high quality. And the peer comments are constructive and analytical. There are lots of good references used and theories and tools relevant to the subject are shown in the assignments. Self- and peer evaluation (if asked) analytical.
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as constructive peer comments.Theories, tools and references are widely used. Self- and peer evaluation analytical, reflective, vide and constructive.
English
29.08.2022 - 20.12.2022
01.06.2022 - 15.09.2022
10 - 40
-
Liiketalous (not translated)
Degree Programme in International Business (not translated)
Location-independent
1 credits
5 credits
H-5
No optional version. Please note, do your best effort in the assignments right away - there is no up-grading, since there is no exam. The only way to up-grade your final grade is through a new e.g. next course.
No exam, course is done through learning assignments.
Innovation pedagogy.
5 ects, detailed guidelines at the database. 135 hours of student work.
Divided into the individual study, reading and reflection,
+ team discussions and sharing.
Online, videos, reading materials and slides.
According to separate timetable (on-line). Autumn course.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.). The reference books must be used when doing the assignments!
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, using references, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, deep analysis. And in comparison to other group members there are clear bonus aspects (wider theories, more theories or tools used or so...). Also presentations are high quality. And the self and peer comments are constructive and analytical.
Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as constructive peer comments and self-evaluation.Theories, tools and references are widely used.
There is no implementations attached to this degree programme.