Brand ManagementLaajuus (5 op)
Opintojakson tunnus: 3011657
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- suomi
- englanti
Osaamistavoitteet
After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.
Sisältö
- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio
Esitietovaatimukset
Ei edeltävyysehtoja