Upcoming implementations:

•   Brand Management 3011657-3011 01.01.2022-31.07.2022  5 credits  (PINBOS20) +-
  Teacher(s) in charge

  Anne Leinovaara-Matomäki, Arto Manninen

  Learning material

  Aaker: Aaker on Branding : 20 Principles That Drive Success. + materials at the web platform.

  Learning methods

  On-line study unit only in Itslearning. PBL and innovation pedagogy.

  Objects, timing and methods of assessment

  Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.).
  The two assignments are evaluated 20 % weight on group work, and 80 % on individual work.. Also student´s level of given peer feed-back to fellow students affect the evaluation as stated below.
  Scale : 0- 5
  • Fail (0)
  There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
  • Satisfactory (1-2)
  All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
  • Good (3-4)
  All the tasks are analytical, and well done. They represent high quality in terms of references, length, in-depth analysis. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments are constructive and analytical
  
  • Excellent (5)
  All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments.

  Teaching language

  English

  Timing

  01.01.2022 - 31.07.2022

  Enrollment date range

  01.12.2021 - 10.02.2022

  Group(s)

  • PINBOS20

  Seats

  10 - 40

  Responsible unit

  Engineering and Business

  Teachers and responsibilities

  Lecturers: Anne Leinovaara-Matomäki and Arto Manninen

  Additional information

  Detailled instructions at Itslearning.

  Degree Programme(s)

  Degree Programme in International Business (not translated)

  Campus

  Location-independent

  RDI share

  1 credits

  Share of online studies

  5 credits

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  No optional versions, only on-line version.

  Exam dates and retake possibilities

  No exam.

  Pedagogic approaches

  On-line study unit only in Itslearning- platform. PBL and innovation pedagogy. Only for PINBOS20 -group.

  Student's schedule and workload

  5 ects, two separate assignments (one group work, one individual assignment), which are introduced and guided in the beginning of the study unit. No exam.

  Content scheduling

  Basics of brands and brand building. After the study unit the student is able to understand how different forms of communication create and impact on product and company level, describe and name factors affecting the product image (brand) and apply brand building in different contexts.

  Assessment criteria

  Failed (0)

  Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
  Scale : 0- 5
  • Fail (0)
  The assignment is not compatible with the brief. There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.

  Assessment criteria – satisfactory (1-2)

  • Satisfactory (1-2)
  The assignment is compatible to the brief. All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis and reflection. Or the references are very limited.

  Assessment criteria – good (3-4)

  • Good (3-4)
  All the tasks are analytical, and well done. They are also well presented. They represent high quality in terms of references, length, deep analysis and reflection. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments to fellow students are constructive and analytical.

  Assessment criteria – excellent (5)

  • Excellent (5)
  All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments.