Will be defined during the course.
Lectures, exercises, and real-world marketing research project for external organization.
Activity during the course, exercises, marketing research project, and exam. The exam is 1/3, exercises and activitty 1/3, and marketing research project 1/3 of the evaluation. All parts have to be acceptably done in order to pass the course. The language, style, and structure of reports and returned answers are important part of the evaluation.
29.08.2022 - 16.12.2022
01.06.2022 - 05.09.2022
Liiketalous (not translated)
Degree Programme in Business
No alternative ways.
The date of the exam will be determined during the course. There will be 1-2 exam re-takes.
Lectures, exercises and practical marketing research project.
A marketing research project combined with the lectures and exercises. Student's effort 5cr.
The basics of marketing research
- The role and uses of marketing research
- The marketing research process
- Different types of marketing research
- Surveys, their design and analysis
- The most common challenges and sources of errors in marketing research
- Analysis and reporting of results
- Practical execution of marketing research
Missing parts of the course. No ability to apply the contents of the course.
Passed exercises, exam and project.
Better than passed exercises, exam, and project work. Ability to plan activities and utilize marketing research concepts and practices.
Shown ability to manage and apply marketing research methods.