Upcoming implementations:

•   Market Research 3011662-3010 29.08.2022-16.12.2022  5 credits  (PLIITS20mar) +-
  Teacher(s) in charge

  Jarmo Ahonen

  Learning material

  Will be defined during the course.

  Learning methods

  Lectures, exercises, and real-world marketing research project for external organization.

  Objects, timing and methods of assessment

  Activity during the course, exercises, marketing research project, and exam. The exam is 1/3, exercises and activitty 1/3, and marketing research project 1/3 of the evaluation. All parts have to be acceptably done in order to pass the course. The language, style, and structure of reports and returned answers are important part of the evaluation.

  Teaching language

  Finnish

  Timing

  29.08.2022 - 16.12.2022

  Enrollment date range

  01.06.2022 - 05.09.2022

  Group(s)

  • PLIITS20mar

  Responsible unit

  Liiketalous (not translated)

  Degree Programme(s)

  Degree Programme in Business

  Campus

  Kupittaa Campus

  Assessment scale

  H-5

  Alternative methods of attainment for implementation

  No alternative ways.

  Exam dates and retake possibilities

  The date of the exam will be determined during the course. There will be 1-2 exam re-takes.

  Pedagogic approaches

  Lectures, exercises and practical marketing research project.

  Student's schedule and workload

  A marketing research project combined with the lectures and exercises. Student's effort 5cr.

  Content scheduling

  The basics of marketing research
  - The role and uses of marketing research
  - The marketing research process
  - Different types of marketing research
  - Surveys, their design and analysis
  - The most common challenges and sources of errors in marketing research
  - Analysis and reporting of results
  - Practical execution of marketing research

  Assessment criteria

  Failed (0)

  Missing parts of the course. No ability to apply the contents of the course.

  Assessment criteria – satisfactory (1-2)

  Passed exercises, exam and project.

  Assessment criteria – good (3-4)

  Better than passed exercises, exam, and project work. Ability to plan activities and utilize marketing research concepts and practices.

  Assessment criteria – excellent (5)

  Shown ability to manage and apply marketing research methods.